Farheen ali

(HR Business Partner supporting the Automotive Division of Legend Holding Group, responsible for aligning human
resources strategies with business objectives across dealership, workshop, and support operations. Act as a strategic
advisor to management while ensuring effective execution of HR policies, employee relations, talent management, and
workforce planning within a fast-paced automotive environment.)

Key
• Partner with senior management to drive HR strategies aligned with automotive business goals
• Manage end-to-end recruitment for dealership, service, sales, and technical roles
• Oversee employee relations, disciplinary actions, and grievance handling in line with UAE labor law
• Support performance management process including KPIs, appraisals, and improvement plans
• Ensure compliance with HR policies, labor regulations, and internal audit requirements
• Coordinate workforce planning and staffing needs across showroom and workshop operations
• Drive employee engagement initiatives to improve retention and productivity
• Support training and development programs for sales advisors, technicians, and administrative staff
• Handle attendance management, payroll inputs, and leave monitoring coordination with HR operations
• Act as a bridge between employees and management to ensure smooth communication and resolution of
workplace issues

• Responsible for recruitment of staff from all levels - UAE Nationals (Emirati Hiring), Executive Level
(Managers, Directors, etc) and blue-collar (kitchen staff, cleaners, helpers etc)
• Manage database - Naukri, Indeed, Linked Recruiter, and source profiles from the target industry and
competitor company.
• Full involvement in manpower budget requirements ensuring the alignment with the budgeted forecast.
• Counsel the candidate on corporate benefits, salary, and corporate environment and build long-term
relationships with past and potential candidates.
• Develop and update job descriptions and job specifications in coordination with the relevant departments.
• Manage candidate pools to ensure qualified candidates remain engaged in current or future opportunities.
• Reduced recruitment bottlenecks by designing efficient workflows and leveraging ATS tools.
• Communicate regularly with the internal stakeholders to get a clear view of the companys hiring needs and
organizational goals.
• Work closely with the marketing department to develop creative ways of addressing talent acquisition
challenges.
• Proactively seek market intelligence to gain a competitive advantage in attraction, assessment, and sourcing
methodologies.
• Manage relationships with third-party recruitment agencies and staffing firms and negotiated favorable terms
of business and rates for the viability of recruitment and other services.
• Maintain onboarding tracker for branch and office team, and manage pre-onboarding requirements for team
members like laptop ordering, email set up etc
• Designed & executed the standardized New Hire Orientation Program with all lines of business leaders as a part
of the On-Boarding process.

Talent Acquisition & Onboarding:
• Specialized in hiring for food and beverage sector which includes hiring for different positions like chefs,
baristas, bartenders, service crew, waiters, shift supervisors and store managers.
• Screen and coordinate CVs and maintain an up-to-date CV database for future facilitation of recruitment
needs and assist in the recruitment process and professional candidate correspondence.
• Ensures all positions hold up-to-date job descriptions and handle communication with recruitment
agencies.
• Responsible for end-to-end management of Open Day hiring - managing venue, inviting candidates and
follow-ups, interview coordination, offer letters, negotiations, rejection emails.
• Conduct and schedule interviews with managers as well as reference checks for management positions.
• Send and receive LOI and offer letters, rejection emails etc.
• Drive and execute mass recruitment (reporting management).
• Responsible for Employer Branding through LinkedIn, Facebook and other online social portals.
Responsibilities HR Administration & Compliance
• Managed the data and audit compliance with regards to HR Administration. Leave management,
attendance management, payroll management.
• Arranging outings and recreational activities for employees.
• Ensuring that the policy and procedures are followed and implemented.
• Issuing warning letters and appreciation letters.
• Maintaining head count report, waterfall chart and analysis of the report.
Employee Relations
• Helped and solving problem of the employees.
• Highlighted the issues if any to the head of the department and helped resolving the issue. Maintained
the decorum in the office.
• Handling employee requests like salary certificate request, experience letter request, passport release
request, insurance updates etc
• Keeping all HR related files up to date according to policy and legal requirements and updating HRMS
portal.
• Created & update the filing system & employee personal documents.
• Updated the employee attendance and annual leaves in multiple spreadsheets.

Employee Engagement
• Conduct Employee engagement surveys and evaluate training effectiveness to propose engagement
initiatives
• Prepare and implement internal communication strategies, actively sharing information with colleagues
using all existing communication channels
• Initiate Employee Engagement activities for staff, and frequent branch visits to build relationships with
existing staff.

• Managing the recruitment process in line with internal audit guidelines and procedures.
• Hired Call Center representatives, Customer service executives, telesales executives, team leaders,
assistant managers and managers.
• Posting jobs on various job portals, screening of applications.
• Created a recruitment dashboard and sharing an updated dashboard with the hiring managers.
• Coordinating for the onboarding and visa process.
• Ensuring all the details and documents of the employee is available to initiate employment visa.
• Organizing and managing new employee orientation, on-boarding, briefing companys policy and
procedures. Conducting orientation and induction program.
• Ensuring all the legal and necessary documents of the newly hired employee are duly filled, signed.
• Preparing new employee files (Hardcopy & Softcopy)
• Applying for the renewals onto the online portal in timely manner.
• Managed the data and audit compliance with regards to HR Administration. Leave management,
attendance management, payroll management.
• Ensuring that the policy and procedures are followed and implemented.
• Issuing warning letters and appreciation letters.
• Doing all the exit formalities like cancellation of visa and labor card.
• Employee scorecard has KPIs which are strategic metrics. Metrics that have a direct link with the
organizational strategies. Preparing KPIs for the staff of the relevant department
• Helped and solving problem of the employees.
• Highlighted the issues if any to the head of the department and helped resolving the issue. Maintained the
decorum in the office.
• Handling employee requests like salary certificate request, experience letter request, passport release
request, insurance updates etc