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Fatemah Salem, Project designer

Fatemah Salem

Project designer·One pm franchising, Pret A Manger

Kuwait

Bachelor's degree, Interior Architecture

Work experience

Total years of experience: 8 years, 11 months

Project designer

April 2024 - Present

One pm franchising, Pret A Manger

Al Kuwait, Kuwait

April 2024 - Present

- Project design from concept to detail drawings following the brand guide lines while respecting the context and adding creative elements to the design.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Architecture

Project Designer

March 2024 - Present

Onepm franchising

Al Kuwait, Kuwait

March 2024 - Present

Led end-to-end design delivery for new store openings across Kuwait and Riyadh, from concept through execution
•
and handover.
Drove concept development and space planning for franchise rollouts, refining store prototypes to lift design and
•
operational standards.
Ensured franchise compliance with international brand standards while adapting layouts
•
to local market and site constraints.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Engineering

Interior design freelancer

February 2019 - Present

Freelancer

Al Kuwait, Kuwait

February 2019 - Present

- Developing interior design concepts and layouts for residential and office projects.
Company industry:
Architecture
Job role:
Design, Creative, and Arts

Freelance Interior Designer

February 2019 - Present

Inklab

Al Kuwait, Kuwait

February 2019 - Present

• Deliver bespoke residential and commercial interiors independently, managing each project from concept through handover.

Key
• Multi-sector design exposure across F&B and retail — Costa Coffee, Pret A Manger, Ford, and Xcite,
spanning 20+ projects in Kuwait and the GCC.
Direct contribution to store prototype development for two major F&B brands, with design standards rolled out regionally.
•
• Helped define corporate identity standards by introducing design elements later adopted brand-wide.
5+ years progressing from concept design to project leadership across franchise, corporate, and freelance settings.
•
Company industry:
Architecture
Job role:
Design, Creative, and Arts

Architect

July 2019 - April 2024

Alghanim Industries

Al Kuwait, Kuwait

July 2019 - April 2024

- Designing new Interior concepts
- Existing concept implementation to new sites.
- Working brand guidelines for in-store branding and design.
- Researching and developing new projects.
- F&B (Costa Coffee) Kuwait / KSA / Qatar / Oman Store design / Supervision
- Retail (Xcite /Safate home) Store design / Supervision

Achieved projects :
- Costa Alassima Mall Store (kuwait)
- Costa Alassima Mall Kiosk (kuwait)
- Costa Arcadia Square (KSA)
- Costa AlHamra mall (KSA)
- Costa MED clinic (Kuwait)
- Costa Dalal Complex (Kuwait)
- Costa Qasr Mall Kiosk (KSA)
- Costa Othaim Rabwa Mall (KSA)
- Costa Sabah Alsalem Drive up ( Kuwait)
Company industry:
Retail & Wholesale
Job role:
Architecture

Architect

July 2019 - March 2024

AlGhanim Industries

Al Kuwait, Kuwait

July 2019 - March 2024

Delivered concept and prototype design across 20+ projects spanning F&B (Costa Coffee) and retail
•
Ford automotive showrooms and Xcite electronics stores, adapting design language per brand while
maintaining cross-category consistency.
Shaped Costa Coffees regional store prototype, refining layout, material, and finish standards that were rolled out across
•
20+ GCC locations.
Introduced and refined design elements adopted into brand and corporate identity guidelines, working directly with brand
•
and marketing stakeholders.
Partnered with cross-functional teams, brand, marketing, and contractors, to deliver client specifications on time and
•
within cost across all design phases.
Company industry:
Retail & Wholesale
Job role:
Architecture

Designer

November 2016 - January 2018

YourAOK network

Al Kuwait, Kuwait

November 2016 - January 2018

Designing posters and assist in organizing events.
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Internship

September 2017 - December 2017

Pad10

Al Kuwait, Kuwait

September 2017 - December 2017

Worked in interior design department on different projects : research, furniture selection, presentation and mood-boards.
Company industry:
Architecture
Job role:
Architecture

Social Media Executive

September 2016 - September 2017

Society of architecture kuwait university

Al Kuwait, Kuwait

September 2016 - September 2017

Head of media committee : responsible for all social media content and design, videography, photography and documenting events.
Company industry:
Primary, Prep, & Secondary School
Job role:
Design, Creative, and Arts

Participation

August 2016 - August 2016

Architectural Association

Al Kuwait, Kuwait

August 2016 - August 2016

Participation in AA Emergent construction workshop in which group of students and professionals collaborated to design build a pavilion. The workshop focused on information-based design and digital fabrication.
Company industry:
Architecture
Job role:
Architecture

Education

College of Architecture, Kuwait University

January 2019

January 2019

Bachelor's degree, Interior Architecture

Kuwait

Kuwait university

December 2018

December 2018

Bachelor's degree, Interior Architecture

Kuwait

The Interior Architecture Program prepares students to specialize in the design of building interiors. This includes both aesthetic and structural rehabilitation of interior spaces, with a focus on their potential for adaptive reuse.

Skills

SketchUp

Expert

Adobe Creative Suite

Expert

Rhino

Expert

Research

Expert

Interior Design

Expert

ADOBE PHOTOSHOP

Intermediate

AUTOCAD

Intermediate

ILLUSTRATOR

Intermediate

MATERIALS SELECTION

Intermediate

Sketchup

Intermediate

Rhinoceros

Intermediate

Sketching

Expert

painting

Expert

photography

Expert

art

Expert

architectural design

Intermediate

lumion rendering

Intermediate

Adobe Creative Suite

Expert

Rhino

Expert

Research

Expert

Interior Design

Expert

BRAND IDENTITY

Intermediate

CONCEPTUALIZATION

Intermediate

FRANCHISING

Intermediate

GRAPHIC DESIGN

Intermediate

OPERATIONS

Intermediate

PROTOTYPE COMPUTER SCIENCE

Intermediate

PROTOTYPING

Intermediate

SPACE PLANNING

Intermediate

VISUAL DESIGN

Intermediate

Social profiles

Languages

Arabic

Expert

English

Expert

Training and Certifications

Training
Printmaking techniques - Etching
Il Bisonte - Foundation for Art and Printmaking
Nov 2022
How to innovate
Kuwait Foundation for the Advancement of Science
Apr 2023

Hobbies and interests

Printmaking
Hiking/backpacking
Photography
Sketching