Sales Manager
NTDE GROUP
Total years of experience :21 years, 2 Months
Achievements/Tasks Accountable for sales of all GENERAL MILLS (GMI) brands (Betty Crocker, Pillsbury, Nature Valley, Old El Paso, Haagen Das, Green Giant) across all Modern Trade in Dubai, Northern Emirates, Traditional Trade, Convenience stores, Petrol stations in Abu Dhabi and Al Ain. Reporting to the National Sales Manager, and driving a team of 13 direct (2 Account Managers, 11 Sales Executives) and 147 indirect (Merchandisers). Motivating the team towards optimizing their contribution levels and hence improving business. Identifying and penetrating new market segments, designing efective strategies and budget plans to increase sales, efectively managing distribution partners and key customers for business excellence. Generating primary, secondary sales & tracking. Developing and implementing efective sales strategies, negotiating & closing complex sales deals. Involving in New Product Strategy, New business development & Product launches. Preparing monthly, quarterly and annual sales forecasts. Optimizing organization sales & distribution network in UAE by delivering coaching & training to the team. Managing trading business from regional ofice & responsible for its profitability & sales. Coordinating with Marketing Team for brand building initiatives like promotions, and visibility. Analyzing market trends and behavior to uncover new business and sales opportunities.
Achievements/Tasks Managed sales activities covering both General Trade and Modern Trade Channels. Strengthened merchandising and promotional strategies to drive customer engagement and boost sales. Supervised and managed sales staf successfully, utilizing efective communication and dynamic interpersonal skills. Monitored sales operations and served as informational and procedural resource to team members. Developed proper reporting structure for better result in a sale. Set up a strong distribution and retail network and stabilized business. Attained 100% store sales targets and increased store sales for every month. Inspected merchandised for quality & arranged proper display location on floor. Reviewed each store location's buying trends to ascertain correct assortment for maximum sales and profits. Monitored inventory levels and kept adequate stock in product displays on sales floor.
Achievements/Tasks Managed a multicultural sales team of 52+ professionals, to achieve sales volume, revenue, distribution, and merchandising targets as defined in the AOP for TT channel (B Class, Grocery & fragmented Stores & C-stores) in Modern Trade, Traditional Trade of UAE. Assigned KPIs and targets to each team member for the period. Reviewed and reported their performance. Managed the Sales budget to ensure the optimum allocation of resources Provided strategic direction for development of business in TT channel by cultivating short term & long-term plans and driving key priorities for the sales organization (Channel, Customer, Business Development, Distribution penetration, new launch etc.). Ensured 100% accuracy in order booking and investigate all undelivered orders (canceled / pending) and take corrective actions after discussing with logistics. Accelerated sales by educating sales supervisors about sales plans.