Firas Abu-Shaqra, Strategic Planning Consultant - Project Manager

Firas Abu-Shaqra

Strategic Planning Consultant - Project Manager

King Saud University

Location
Saudi Arabia - Riyadh
Education
Master's degree, MBA (with Marketing concentration)
Experience
20 years, 7 Months

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Work Experience

Total years of experience :20 years, 7 Months

Strategic Planning Consultant - Project Manager at King Saud University
  • Saudi Arabia - Riyadh
  • My current job since October 2009

Prepare the KSU's strategic plan 2030, and assist KSU's colleges to accomplish their own strategy and evaluate it. Implement and execute the Strategic plan by preparing the communication plan.

Collecting the Key Performance Indicators (KPI's) and transform them to Balanced Scorecard system.

Conduct workshops aiming to increase the awareness about the importance of strategic plan for all units.

Assist in preparing the Risk Management, and make sure to achieve the alignment between Self Study Report (SSR) and Strategic Plan for the university.

Coordinating with Quality department in order to get the accreditation.

Project Manager - Corporate Branding at King Saud University
  • Saudi Arabia - Riyadh
  • January 2010 to March 2014

Worked as project lead for KSU’s rebranding project which would evolve and develop the KSU brand to align with the 2030 strategic plan, vision and internal values promoting KSU to a world class university.

My responsibility included handling the relationship with branding consultancy Siegel+Gale through every step and phase of the project through direct communications with the project manager in charge, strategic and creative teams involved from Siegel+Gale.

Specifics included coordination between teams, managing briefing and fulfilling agency on requests from KSU and making sure we met the necessary deadlines. The project included developing a new positioning for the university and brand strategy, a refreshed identity and its implementation across the different communications touch points.

Further to that I monitor the implementation of the new brand.

Marketing Lecturer (Part Time) at King Saud University - Business College
  • Saudi Arabia - Riyadh
  • January 2010 to June 2011

Teaching Marketing courses like Marketing Management, International Marketing, and Principles of Marketing

Lecturer - Marketing Department at University of Jordan
  • Jordan - Amman
  • September 2006 to August 2009

Teaching several marketing courses at the Marketing dept-JU (including International Marketing, Marketing Management, Marketing Strategy, Services Marketing, Consumer Behavior, Principles of Marketing, and Marketing Distribution).

Lecturer (Part Time) - Marketing Department at University of Petra
  • Jordan - Amman
  • January 2009 to August 2009

Teaching various marketing courses (Tourism Marketing, Marketing Management, International Marketing, and Marketing for Non-Profit Organization).

Financial Broker at Al-Jazeera Financial Securities
  • Jordan - Amman
  • May 2006 to November 2008

Execute Financial trades on behalf of clients (selling and buying) stocks listed in Amman Stock Market

Build and maintain a constant relationship with customers, and provide them with recommendations and advisement about investing decisions and how to manage their portfolios

Review the clients’ investment portfolios, to ensure they meet market standards and adjusting them where necessary

Research the markets and the performance of individual securities to explore potential investments (reviewing quarterly statements, investigating the company’s current financial status and studying the management personnel within that company to ensure it is a valuable investment)

Financial Broker at Ajiad Securities
  • Jordan
  • October 2005 to March 2006

Execute financial trades on behalf of clients (selling and buying) stocks listed in Amman Stock Market

Build and maintain a constant relationship with customers, and provide them with recommendations and advisement about investing decisions and how to manage their portfolios

Review the clients’ investment portfolios, to ensure they meet market standards and adjusting them where necessary

Research the markets and the performance of individual securities to explore potential investments (reviewing quarterly statements, investigating the company’s current financial status and studying the management personnel within that company to ensure it is a valuable investment)

Teacher Assistant (TA) - Marketing Department at University of Jordan
  • Jordan - Amman
  • September 2003 to January 2006

- Conducting Marketing Research (sampling selection, data collection by
questionnaire, analyze the results and find the conclusions).
- Participating in preparing syllabus for the courses in the marketing department.
- Proctoring over the exams that held in Faculty of Business.

Education

Master's degree, MBA (with Marketing concentration)
  • at University of Jordan
  • June 2006
Bachelor's degree, Economics
  • at Mu’tah University
  • June 2003

Specialties & Skills

Strategic Planning
Economics
Balanced Scorecard
Marketing Management
Communication skills both verbal & listening
Qualitative Skills
MS Project
Working under pressure
Balanced Scorecard
Microsoft Office software & the Internet- Expert.
PR & Media coordinator
Translation
Team Work

Languages

Arabic
Expert
English
Expert
French
Beginner

Training and Certifications

Balanced Scorecard SA and Modeling Expert (Certificate)
Date Attended:
December 2010
Valid Until:
December 2010
Brokerage Certification Program (Certificate)
Date Attended:
July 2005
Valid Until:
August 2005