GEORGE ALAKA, Retail and Distribution Manager

GEORGE ALAKA

Retail and Distribution Manager

EVEREST FRESH LTD

Location
Kenya
Education
Bachelor's degree, Business Management
Experience
5 years, 4 Months

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Work Experience

Total years of experience :5 years, 4 Months

Retail and Distribution Manager at EVEREST FRESH LTD
  • Kenya
  • My current job since January 2019

• Recommend and ensure optimal number of distributors
• Identify and develop tools to support distribution best practices
• Proactively develop a distribution and sales effectiveness plan for the emerging modern retail channels (Key Accounts).\
• Conduct continuous in-market assessments of Route to Market performance and come up with action plans
• Manage the route to market\\distribution activities and adjust routes to meet our business partner needs and improve efficiencies.
• Develop and drive key distribution policies and processes
• Develop and Execute strategic Marketing, Sales and Distribution plans and concept

Education

Bachelor's degree, Business Management
  • at Mount Kenya University
  • December 2020

Specialties & Skills

Customer Service
Marketing
Distributors
Territory
Brand launch -Business development -Product advertising -Planning -Promotions -Competitor analysis -

Languages

English
Expert