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Ghaith Abu-Sheikha, Regional Business Development Manager

Ghaith Abu-Sheikha

Regional Business Development Manager·AFNIAH

Saudi Arabia

Bachelor's degree, Civil Engineering

Work experience

Total years of experience: 13 years, 3 months

Regional Business Development Manager

May 2026 - Present

AFNIAH

Jeddah, Saudi Arabia Hybrid

May 2026 - Present

Focus: Driving engineering consultancy growth in KSA by bridging technical expertise with real estate investment models.
What I Do:

Lead regional BD strategies targeting developers in Jeddah, Makkah, and Madinah.

Pitch technical services using Asset-Light and PropCo/OpCo frameworks.

Forge international strategic partnerships to expand service offerings.

Build high-level stakeholder relationships.

Company industry:
General Engineering Consultancy
Job role:
Engineering

SENIOR BUSINESS DEVELOPMENT ENGINEER

May 2022 - April 2026

AJi SAUDI

Jeddah, Saudi Arabia Hybrid

May 2022 - April 2026

Reporting to: Business Development Director
Services: Engineering Design, Supervision, and Project Management Services

I help expand and strengthen AJ Saudi BUSINESS opportunities, CLIENT base, and MARKET presence. I work closely with management and technical teams to identify potential projects, develop client relationships, and secure new contracts. Key Responsibilities:
• Developing a network of contacts within the client team securing RFPs.
• Prepare effective proposals, presentations, and demonstrations along with a team of four engineers managing RFPs and RFIs. Key Clients: JCDC, Kidana, Erth Holding, KAEC, AlBalad, Al Murjan group. Achievements:
• JedCo Logistics Parks Project, Full Design Services Contract.
• Al Balad, Ministry of Culture, Multidisciplinary Framework agreement.

Company industry:
General Engineering Consultancy
Job role:
Consulting

SENIOR TECHNICAL SALES ENGINEER

March 2020 - February 2022

Arkaz

Riyadh, Saudi Arabia Hybrid

March 2020 - February 2022

Reporting to: Country Manager
Products: GCP applied technologies, VIP coating solutions and Cortec technologies

Lead the sales and marketing of Arkaz Alsharq SBM (specialized building materials) division in the central province, Kingdom of Saudi Arabia.
• Main projects and clients: DGDA, NEOM, KSP, RED SEA, Qiddiyah, NAS JV, IHCC, NHC, MBL, SEVEN, SELA. Key projects:
• DGDA; Nesma & Partners, Al Bawani, Arail, SaudiCo, ElSeif, RTCC
• Housing projects; Al Tahaluf, Shapoorji Pallonji, Astra, ABR, Al Tamimi, Ansab, Artar, Dar w Emaar, SSEM.
• Retail clients: Masdar, Mohammad Bin Nahar Al Qahtani, Etqan Insulation

Company industry:
Construction & Building
Job role:
Construction and Building

PRODUCT SPECIALIST

January 2016 - January 2020

Cortec ME

Jeddah, Saudi Arabia Remote

January 2016 - January 2020

Reporting to: Business Line Manager, Dubai HQ
Products: Concrete Admixtures, RC corrosion inhibitors technology

Proposed, Improved, and Implemented engineering technologies for designers, architects, and stakeholders. Negotiated and Closed purchase orders for distributors, contractors, concrete manufacturers, and clients. Implemented sales strategies for distributors, accountable for the Migrating Corrosion Inhibitors MCI business line growth and management in the Saudi Arabian and Bahraini markets. Achievements:
• Implemented and introduced the MCI technology in the specifications of more than 50 major consultants in Saudi Arabia.
• Top Designers: SaudConsult, ItalConsult, K&A, Saudi Diyar, Dar ArRiyadh, Dar Al Handasah, Arabtech Jardaneh, Atkins, Parsons, EHAF, EuroConsult, AlBawardi, Projacs, Omrania & Associates, AECOM.

Company industry:
Construction & Building
Job role:
Construction and Building

TECHNICAL SALES ENGINEER

November 2014 - December 2015

TexoFib Geosynthetics

Khobar, Saudi Arabia Hybrid

November 2014 - December 2015

Reporting to: Country Sales Manager
Products: Geotextile, Geo-composite and GCL
Identified and established new business by organizing sales visits and
preparing proposals, tenders and quotations providing pre-sales and post
sales support.
Contributed in a complete Market assessment and development to deliver
on regional KPIs based on product applications, supply position, and
customer demand for a new manufacturing business in Jubail, KSA.

Company industry:
Industrial Production
Job role:
Civil Engineering

TECHNICAL SALES ENGINEER

January 2013 - October 2014

BASF Construction Chemicals,

Amman, Jordan

January 2013 - October 2014

Reporting to: Country Sales Manager
Products: Concrete products, industrial flooring and Admixtures.
Improved the overall relationship with existing customers and identify
opportunities for further sales and new areas of development. Overachieved 105, 000

Company industry:
Construction & Building
Job role:
Construction and Building

Education

Al-Balqaa Applied University

January 2013

January 2013

Bachelor's degree, Civil Engineering

Jordan

GPA (point): 2.98 out of 4

GPA (point): 2.98 out of 4

B.Sc. degree in Civil Engineering- Highways & BridgesEngineering from Al-Balqaa Applied University- Faculty of Engineering Technology (FET)

Skills

Proposal Creation

Expert

Customer Relationship Management

Expert

Civil Engineering

Expert

Building Materials

Expert

Sales

Expert

Communication

Expert

Problem Solving

Expert

materials

Intermediate

PRESENTATIONS

Expert

PROJECT MANAGEMENT

Expert

BUSINESS DEVELOPMENT

Expert

CIVIL ENGINEERING

Intermediate

WATERPROOFING

Intermediate

MICROSOFT SHAREPOINT

Intermediate

AUTOCAD

Beginner

CONCRETE

Intermediate

Sales pitch

Expert

DRAINAGE

Intermediate

MS EXCEL

Intermediate

WATER DRAINAGE

Intermediate

Techical writing

Expert

CRM

Expert

Marketing

Intermediate

Reports

Expert

Sales

Expert

negotiation

Expert

MS Office

Expert

Planning

Intermediate

Teamwork

Intermediate

key account management

Expert

Bid Management

Expert

ACCOUNT MANAGEMENT

Intermediate

CONSTRUCTION

Intermediate

CONSULTING

Intermediate

ENGINEERING ANALYSIS

Intermediate

REVENUE GROWTH

Intermediate

Building Materials

Expert

Social profiles

Personal Website
Personal Website

Languages

Arabic

Native Speaker

English

Intermediate

Training and Certifications

Certifications
CTME
NRMCA
May 2018 - Apr 2023
Project Management Professional PMP® Certificate
PMI
Apr 2025
Proposal Writing & Management (+APMP)
Marketing, Communication, and PR
Sandler's Training
CTME – Concrete Technologist Middle East NRMCA
Concrete Technologist Middle East
May 2018

Training
Marketing, Communication, and PR
Coursera
Mar 2021
Proposal Writing & Management (+APMP)
Udemy
Jul 2023
PMP® Certification Training Course
Emaar Training Institute
Jul 2024
CFME- Concrete Fundamentals
Grey Matters
Jan 2016
IMPACT
in-Learning
Jan 2016

Hobbies and interests

Documentaries and TV shows
Environment

CTME LEED

Sustainability

CTME ACI

Swimming