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Ghida Kleibo, Corporate Communications Assistant - Graduate Development Program

Ghida Kleibo

Corporate Communications Assistant - Graduate Development Program·Henkel

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 12 years, 3 months

Corporate Communications Assistant - Graduate Development Program

August 2015 - Present

Henkel

Dubai, United Arab Emirates

August 2015 - Present

- Create internal and external articles and communications in Arabic and English, in addition to intelligence report and news monitoring
- Collect and create content and imagery for the launch of the new GCC company website
- Plan, implement and execute internal and external communications and activities from the GCC region for both local and regional teams as well as external target audiences (media, governmental entities and general public)
- Roll out global internal communications activities and customize them for the region
- Build relationship with relevant local media and create press material for events and announcements
- Write press material and statements for events, announcements and special incidents.
- Collect, create and manage the regional company website content and align with internal and external employees/agency.
- Perform channel analysis for internal and external communications
- Conduct desktop research for political, social and media for the region
- Coordinate with media and PR agencies(support, provide material follow up, interact, supervise and edit)

Company industry:
FMCG
Job role:
Marketing and PR

Public Rlelations Account Executive

August 2014 - Present

Cohn and Wolfe

Dubai, United Arab Emirates

August 2014 - Present

- Prepared weekly & monthly reports
- Media relations & follow ups
- Handled high-end fashion clients such as Sacoor and Rivoli and other brands such as Masafi, Shake Shack, Emirates Airline Festival of Literature and Toy Store.
- Worked on Sacoor Brother's collaboration with Cristiano Ronaldo and Ana Beatriz Barros & handled the brand’s social media account
- Collaborated with media planning & advertising departments for joint events for additional media exposure
- Supported the team on events of new product launches such as the new Masafi soft drink in collaboration with bloggers, the new Shake Shack burger and new toys at Toy Store.
- Supported the team on events such as the Launch of Terra Nova watch by Bremont, TW steel Formula 1 Events and Balmain Miss Swiss 2015 Event.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Public Information and Communications Intern

March 2014 - May 2014

United Nations High Commissioner for Refugees

Abu Dhabi, United Arab Emirates

March 2014 - May 2014

Created press releases and translated various documents in Arabic and in English. Monitored over 10 regional newspapers for relevant political and humanitarian news and contacted two main local universities for volunteering activities to build a bridge between the UNHCR and Emirati students in specific. I took part in various
exhibitions such as Abu Dhabi Book Fair and DIHAD and other events where UNHCR activities were communicated with the audience, additionally created a daily internal newsletter shared with the HQ in Switzerland.
• Analyzed daily newsletters created to determine patterns in news

Company industry:
Non-profit Organization
Job role:
Other

Marketing Trainee

June 2012 - July 2012

Abu Dhabi Chamber of Commerce and Industry

Abu Dhabi, United Arab Emirates

June 2012 - July 2012

• Conducted Media and advertisement plans for publications and projectsConducted
• Marketing plans for Abu Dhabi Chamber Activities
• Conducted Marketing plans for Al Dhabi project in association with COC
• Communicated with companies using E-mail and Telephone
• Contacted embassies for sponsorship by Chamber of Commerce and Industry
• Negotiated with clients regarding sponsorship requests
• Critiqued various aspects that should be improved in publications
• Proposed the expansion of publications by using social media websites
• Attended business conferences, meeting and events

Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Education

American University of Sharjah

January 2014

January 2014

Bachelor's degree, Marketing

United Arab Emirates

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Graduated as an honor student from the American University of Sharjah with a major in Marketing and a minor in Mass Communications. Some of the major courses taken include: -Strategic Management -Strategic Marketing -Luxury Brand Management (Marketing course by Chalhoub Group) - Tourism Marketing
View attachment

Skills

Marketing Research
Expert
Marketing Research
Expert
Community Service
Expert
Community Service
Expert
Public Relations
Expert
Public Relations
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Communications
Expert
Communications
Expert
Microsoft Office PowerPoint
Expert
Microsoft Office PowerPoint
Expert
Microsoft Office Word
Expert
Microsoft Office Word
Expert
Microsoft Office Excel
Expert
Microsoft Office Excel
Expert
Translation - Arabic-English, English-Arabic
Intermediate
Translation - Arabic-English, English-Arabic
Intermediate
Coordination and control
Intermediate
Coordination and control
Intermediate
Relationship Building
Expert
Relationship Building
Expert
Event planning and management
Intermediate
Event planning and management
Intermediate
Social Media
Intermediate
Social Media
Intermediate
Writing
Intermediate
Writing
Intermediate

Languages

Arabic

Expert

English

Expert

French

Beginner

Hobbies and interests

Sports, Nutrition, Baking