Ghifar Alem, Marketing “Consultant

Ghifar Alem

Marketing “Consultant

Location
Saudi Arabia - Riyadh
Education
High school or equivalent, Computer Graphics
Experience
10 years, 5 Months

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Work Experience

Total years of experience :10 years, 5 Months

Marketing “Consultant
  • May 2021 to August 2021

MONEY FOR FINANCE\]
• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value of our work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding of wider digital ecosystem and how it can impact social media success
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

Strategist
  • September 2019 to March 2021

\], \[TACTIX CONSULTING\]
• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects of managing the channels
• Evaluating client's pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI of
the client
• Managing the pages of the clients in terms of posting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

Senior Digital Marketing Executive at JORDAN OLYMPIC COMMITTEE
  • Jordan
  • March 2017 to September 2019

Assisting the marketing director in drawing the online strategy to be in line with JOC's
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOC's events and online coverage's
• Develop new creative content with marketing manager if needed
• Monitoring page's analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

Communication Assistant at UNITED NATIONS POPULATION FUND
  • Jordan
  • June 2015 to March 2017

Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact of UNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
3
• Extended exposure of UNFPA's campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achieving
the population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies

  • November 2013 to July 2014

User Acceptance Test 'UAT'\], \[YAAB\]
• Testing and reporting NAMY app
• Developed and created media content
• Creating testing scenarios

Senior Media Specialist at JORDAN BROADCASTING CHANNELS
  • December 2012 to January 2014

Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position of the company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact of JBC on targeted audience
• Created Ad campaigns

Education

High school or equivalent, Computer Graphics
  • at Princess Sumaya University For Technology
  • September 2021

CUSTOMER CARE REPRESENTATIVE], [ZAIN JORDAN

Bachelor's degree, Social Media Marketing
  • at Shaw Academy
  • January 2018

courses: ] Grow Your Business with Jeff Bullas

High school or equivalent, Social Media Marketing
  • at Neil Patel
  • January 2017

courses: ] "Content Marketing”

Bachelor's degree, Digital Marketing
  • at SHAW
  • January 2016

] [

Bachelor's degree, Computer Graphics
  • at PRINCESS SUMAYA UNIVERSITY FOR
  • January 2013

] [

High school or equivalent, Computer Graphics
  • at PRINCESS SUMAYA UNIVERSITY FOR
  • January 2013

] [

High school or equivalent,
  • January 2012

High school or equivalent,
  • January 2012

Digital Media Consultant & Online Marketing Manager], [4P'S INTEGRATED MARKETING COMMUNICATION] • Established the Digital Marketing department for the company • Improved the presence of the company on social media platforms • Developed proposals and online marketing concepts • Improved the presence and position of the company on social media platforms

High school or equivalent,
  • December 2011

GAME TESTER], [MAYSALWARD] • Translating and localizing the games. • Testing and reporting to developers

High school or equivalent,
  • September 2010

courses: ISP support unit

High school or equivalent,
  • February 2010

courses: key accounts and blackberry support team

Specialties & Skills

Quality Assurance
Digital Marketing
Social Media
Social Media Marketing
Social Media Monitoring
ADVERTISING
CONTENT MANAGEMENT
REPORTS
BUDGETING
CONSULTING
CONVERSION
CUSTOMER RELATIONS
DELIVERY
GRAPHIC DESIGN
IMAGING

Social Profiles

Personal Website
Personal Website

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