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Ghifar Alem, [Media & Digital Director]

Ghifar Alem

[Media & Digital Director]·[Nurum | Awj Media Group]

Saudi Arabia

High school or equivalent, Computer Graphics

Work experience

Total years of experience: 11 years, 10 months

[Media & Digital Director]

January 2025 - August 2025

[Nurum | Awj Media Group]

Riyadh, Saudi Arabia

January 2025 - August 2025

• Develop and lead comprehensive digital and social media strategies aligned with brand goals
and business objectives.
• Oversee the planning, execution, and optimization of digital campaigns across platforms
including Instagram, X, TikTok, LinkedIn, and YouTube.
• Manage cross-functional teams of content creators, designers, media planners, and community
managers to deliver high-performing digital initiatives.
• Set KPIs and performance benchmarks; analyze campaign results and generate actionable
insights to improve ROI.
• Collaborate with executive leadership, brand, and marketing teams to align digital efforts with
overall communication strategy.
• Build and maintain relationships with media agencies, influencers, and third-party vendors.
• Oversee digital media budgets, ensuring efficient allocation and maximum impact.
• Ensure brand consistency across all digital channels while adapting content to suit audience
behaviors per platform.
• Monitor emerging trends in digital marketing and social media to keep the brand at the
forefront of innovation.
• Supervise crisis communication protocols and reputation management on social platforms.
Company industry:
Marketing

[Head of Social media]

January 2024 - December 2024

[Smartkom | Ollkom Group]

January 2024 - December 2024

• Develop and lead social media strategies for both internal stakeholders and external
clients, ensuring alignment with broader brand and business objectives.
• Build, structure, and oversee the social media department, including hiring, training,
and performance management.
• Define departmental budgets and track resource allocation to ensure cost-efficiency
and ROI across all initiatives.
• Maintain strategic client relationships by providing ongoing consultation,
performance updates, and content alignment recommendations.
• Design and implement team workflows, processes, and operational structures to
optimize productivity and campaign delivery.
Job role:
Marketing and PR

[Social media manager/Account manager], [MRM | McCann]

August 2023 - January 2024

[Riyadh

August 2023 - January 2024

• Managing Riyadh Airs social channel to ensure engagement and reach to the correct
audience
• Plan, manage and oversee the social content calendar aligned with key messages and the
social strategy across all social channels
• Plan, brief, implement and measure social media campaigns
• Guide on content creation best practices to amplify business goals
• Align and follow up on day-to-day work with team and agencies
Company industry:
Construction & Building

[Social media manager], [MRM]

November 2022 - August 2023

region],

November 2022 - August 2023

• Develop, implement and manage Oxagons and Oxagons key leaders social media
strategy
• Understand the audience and the idiosyncrasy ofeach channel to define the best content
approach for each channel and recommend new channels if needed
• Manage Oxagons social communities to ensure respectful and appropriate engagement
• Plan, manage and oversee the social content calendar aligned with key messages and the
content strategy across all social channels
• Plan, brief, implement and measure social media campaigns
• Follow up on day-to-day work with team and agencies
• Manage the assets localization process
• Craft compelling content for social
Company industry:
Public Administration

[Social media manager]

June 2021 - November 2022

[King Salman Park Foundation],

June 2021 - November 2022

• Developed social media and crisis management strategy
• Act as the day-to-day client social media lead, ensuring content creation and publishing is
best in class
• Daily, weekly and monthly reporting through LexisNexis and BrandWatch
• Develop standards, systems and best practices for community management, content
creation, distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting
and large hero campaigns
• An ability to perform video edits and creative content using Premiere Pro, After Effects, and
Photoshop would be a huge asset
• Evaluate the value ofour work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding ofwider digital ecosystem and how it can impact social media success
Company industry:
Project & Construction Planning
Job role:
Marketing and PR

Marketing “Consultant

May 2021 - August 2021

May 2021 - August 2021

MONEY FOR FINANCE\]
• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value of our work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding of wider digital ecosystem and how it can impact social media success
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients
Job role:
Marketing and PR

[Marketing "Consultant"]

May 2021 - August 2021

[MONEY FOR FINANCE]

May 2021 - August 2021

• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value ofour work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding ofwider digital ecosystem and how it can impact social media success
• Ensuring the delivery ofthe specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients
Company industry:
Financial Services
Job role:
Marketing and PR

Strategist

September 2019 - March 2021

September 2019 - March 2021

\], \[TACTIX CONSULTING\]
• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects of managing the channels
• Evaluating clients pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI of
the client
• Managing the pages of the clients in terms of posting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients
Job role:
Marketing and PR

[Digital Strategist]

September 2019 - March 2021

[TACTIX CONSULTING]

September 2019 - March 2021

• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects ofmanaging the channels
• Evaluating clients pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI ofthe
client
• Managing the pages ofthe clients in terms ofposting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery ofthe specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients
Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Senior Digital Marketing Executive

March 2017 - September 2019

JORDAN OLYMPIC COMMITTEE

Jordan

March 2017 - September 2019

Assisting the marketing director in drawing the online strategy to be in line with JOCs
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOCs events and online coverages
• Develop new creative content with marketing manager if needed
• Monitoring pages analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

[Senior Digital Marketing Executive]

March 2017 - September 2019

[JORDAN OLYMPIC COMMITTEE]

March 2017 - September 2019

• Assisting the marketing director in drawing the online strategy to be in line with JOCs
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOCs events and online coverages
• Develop new creative content with marketing manager ifneeded
• Monitoring pages analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Communication Assistant

June 2015 - March 2017

UNITED NATIONS POPULATION FUND

Jordan

June 2015 - March 2017

Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact of UNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
3
• Extended exposure of UNFPAs campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achieving
the population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies
Company industry:
Other Business Support Services
Job role:
Marketing and PR

[Communication Assistant]

June 2015 - March 2017

[UNITED NATIONS POPULATION FUND (UNFPA)]

June 2015 - March 2017

• Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact ofUNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
• Extended exposure ofUNFPAs campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achievingthe
population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies
Company industry:
Other Business Support Services
Job role:
Marketing and PR

November 2013 - July 2014

November 2013 - July 2014

User Acceptance Test UAT\], \[YAAB\]
• Testing and reporting NAMY app
• Developed and created media content
• Creating testing scenarios

Senior Media Specialist

December 2012 - January 2014

JORDAN BROADCASTING CHANNELS

December 2012 - January 2014

Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position of the company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact of JBC on targeted audience
• Created Ad campaigns
Company industry:
Other Business Support Services
Job role:
Marketing and PR

[Senior Media Specialist]

December 2012 - January 2014

[JORDAN BROADCASTING CHANNELS (JBC)]

December 2012 - January 2014

• Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position ofthe company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact ofJBC on targeted audience
• CreatedAd campaigns
Job role:
Marketing and PR

Education

Princess Sumaya University For Technology

September 2021

September 2021

High school or equivalent, Computer Graphics

Jordan

CUSTOMER CARE REPRESENTATIVE], [ZAIN JORDAN

Shaw Academy

January 2018

January 2018

Bachelor's degree, Social Media Marketing

courses: ] Grow Your Business with Jeff Bullas

Neil Patel

January 2017

January 2017

High school or equivalent, Social Media Marketing

courses: ] "Content Marketing”

SHAW

January 2016

January 2016

Bachelor's degree, Digital Marketing

] [

[SHAW ACADEMY]

January 2016

January 2016

High school or equivalent, Marketing]

PRINCESS SUMAYA UNIVERSITY FOR

January 2013

January 2013

Bachelor's degree, Computer Graphics

] [

PRINCESS SUMAYA UNIVERSITY FOR

January 2013

January 2013

High school or equivalent, Computer Graphics

] [

[PRINCESS SUMAYA UNIVERSITY FOR TECHNOLOGY]

January 2013

January 2013

High school or equivalent, Computer Graphics

Jordan

January 2012

January 2012

High school or equivalent,

January 2012

January 2012

High school or equivalent,

Digital Media Consultant & Online Marketing Manager], [4P'S INTEGRATED MARKETING COMMUNICATION] • Established the Digital Marketing department for the company • Improved the presence of the company on social media platforms • Developed proposals and online marketing concepts • Improved the presence and position of the company on social media platforms

December 2011

December 2011

High school or equivalent,

GAME TESTER], [MAYSALWARD] • Translating and localizing the games. • Testing and reporting to developers

September 2010

September 2010

High school or equivalent,

courses: ISP support unit

February 2010

February 2010

High school or equivalent,

courses: key accounts and blackberry support team

[Shaw Academy]

January 1970

January 1970

High school or equivalent,

Skills

Quality Assurance
Expert
Quality Assurance
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media
Expert
Social Media
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social Media Monitoring
Expert
Social Media Monitoring
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
CONFLICT MANAGEMENT
Intermediate
CONFLICT MANAGEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
ADVERTISING
Expert
ADVERTISING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
REPORTS
Expert
REPORTS
Expert
BUDGETING
Expert
BUDGETING
Expert
CONSULTING
Expert
CONSULTING
Expert
CONVERSION
Expert
CONVERSION
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DELIVERY
Expert
DELIVERY
Expert
GRAPHIC DESIGN
Expert
GRAPHIC DESIGN
Expert
IMAGING
Expert
IMAGING
Expert
Quality Assurance
Expert
Quality Assurance
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media
Expert
Social Media
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social Media Monitoring
Expert
Social Media Monitoring
Expert

Social profiles

Personal Website
Personal Website
linkedin.com/in/ghifar/

Training and Certifications

Certifications
"Content Marketing"
Grow Your Business with JeffBullas