Sales Manager HORECA
Bateel International LLC
Total years of experience :27 years, 5 Months
Have been responsible for the sales of an elite portfolio of high-end organizations in the HORECA trade within UAE. Have achieved 70% sale increase since the time of joining.
JOB DESCRIPTION:
• Manage existing clients and meet up with new clients.
• Plan promotional activities.
• Ensuring customers satisfaction and delight at all the times.
• Prepare sales forecast and budgeting.
• Coordination with Logistics and Production team on smooth account operations.
• Keeping check on competition activities.
• Anticipate client needs and service them as per company standards.
Well versed with all major key accounts, hotels, cafes, restaurants (HORECA).
Bread boutique is a Fresh/Frozen bread manufacturer with an annual turnover of 10million. I am handling their UAE’s Distribution to most prominent HORECA (ELR/Binhendi/Jumeirah etc..), responsible for the sales budget/increase/customer satisfaction with a sales team of 5. Am responsible in increasing their current sales to 25% since the time I shortly joined.
Advanced Baking Concept or Probake is the first frozen bread and pastry manufacturer of its kind in the GCC located in Dubai which specializes in providing cost effective quality bakery solutions based on fresh-from-frozen to the food industry.
I am currently handling a large client base ranging from Hypermarkets/Coffee Shop chains/Hotels/C Store.
Managing Client Base- ENOC, IKEA, ABELLA, LULU, Sheratons, Rotana, Geant.
Meet new clients and maintain existing clients.
Listing SKU’s, and do the micro management to the product availability and visibility.
Ensure availability and increase visibility share of each product segment at outlet
Plan promotional activities for hypermarkets.
Responsible for achieving monthly target and 20% growth annually.
Trouble shooting whenever required by the client and catering to customer complaints
Company representative at the GULF FOOD EXHIBITION
Prepare sales forecast and budgeting.
Coordination with Logistics and Production team on a daily basis.
Provide weekly schedule of planned activities report/ Competition activities.
Well versed with all major key accounts, hotels, cafes, restaurants (HORECA).
Retail Industry
Freshly Frozen Foods LLC Dec2012-to date
Operations Manager-Retail
Task - To operate and manage a retail outlet owned by freshly frozen
Operations Supplier Listing
Visual Merchandising Procurement Software modification
Staffing Training
Commodities Intertrade LLC Dec2009-Feb2012
Retail Manager
Responsible for the complete operations of all retail activities in the company ranging from setting up a new supermarket, setting up Van Sales, Setting up a Repacking unit.
Supermarket: Gave the concept of starting a supermarket. Single handedly liaised with all the required jobs which are required to start a supermarket of 5000Sqft in UAE which includes the following.
• Looked out for space.
• Fit out Jobs.
• Shelving and Installation of Equipments.
• Negotiations with the Suppliers.
• Procuring goods.
• Recruitment.
• Training.
• Software.
• Hardware.
Van Sales: Individually developed 7 Routes in Dubai for Van Sales which includes the following.
• Create product mix for the Van Sales.
• Recruit Staffs.
• Create Route Plan.
• Software and Hardware.
• Ensured smooth operation of all the 7 Van Sales.
Repacking Unit:
Installed 3 machines (2 Volumetric and 1 Auger) with a cleaning machine.Designed Laminated Packing bags for retail of Sugar/Rice/Flour/Pulses.
• Staffing/Training.
• Ensured smooth operation of the unit.
Kraz Supermarket Sep2006-Dec2009
General Manager
Task - Completed with Setting up the 7500sqft Supermarket which involved Fit out, Staffing, Training, Shelving, Supplier Listing, Negotiating with Suppliers, Procurement and Software implementation.
Was in-charge of the complete operations of the Supermarket.
Grand Hypermarket Feb2004-July2006
Shopping Mall Manager
• Managing, coordinating and control of 17 outlets wherein assisted in commissioning the 50, 000sqft Hypermarket.
• People's man managing 80 staff
• One-stop-solution to suppliers-300+ suppliers in Electronics, Departmental, supermarket and garment section
• Conducted various promotions like Pick and win/Potluck/Car Promotions with my strong negotiating skills and hiked the sales up to 70%.
• Trained all employees in various customer service programs which helped them to be more effective and customer centric.
GE CAPITAL INTERNATIONAL SERVICES Dec2002-Jan2004
Process Developer - Quality control - Right the First time
Single point of contact for Quality control in GECIS Hyderabad for the 4.3 support functions: American Credit Bureau Dispute.
• Reporting customers performance with the GE external clients
• Reporting to the leadership in GECIS, Hyderabad on the progress of team quality
• Lead a team of 10 Associates to ensure a smooth transition for the same associates to operations.
• Identifying training requirements of the team and preparing training schedules.
• Recognized as top quality performer for the process and promoted as SME in a span of 6 months
Park Sheraton Hotel & Towers Aug1996-Sep2001 Guest Service Agent
In-charge of the Executive Club Lounge/Bar for elite in house customers - lounge being meant only for Executive Class customers
Knowledge add-on's
Trainings DMAIC
Is a methodology that GE uses to improve the productivity & quality of its processes.
Derived out of GE's Six Sigma initiatives
DSE (Developing Self-Excellence)
TLE (Team Leader Essentials)
Other Credentials
Skill Level Years practiced Last used
MS Word Expert More than 5 yrs. 1 month or less
Excel Expert More than 5 yrs. 1 month or less
PowerPoint Expert More than 5 yrs. 1 month or less
Master in Business Administration - ICFAI University (Pursuing) 2006 - April
Technical E-Commerce and Diploma in Computers - SSI
Diploma in Hotel Management - Kodaikanal Christian College 1996 - April