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Hadeel Abou Nada, Ecommerce Operations Manager

Hadeel Abou Nada

Ecommerce Operations Manager·Kitchen Souq and Go Grocery

United Arab Emirates

Bachelor's degree, Business Administration And Commerce

Work experience

Total years of experience: 12 years, 8 months

Ecommerce Operations Manager

July 2020 - September 2020

Kitchen Souq and Go Grocery

Dubai, United Arab Emirates

July 2020 - September 2020

Negotiate and close annual vendor commercial terms and conduct joint business plans to grow traffic and conversion rates.
Identify category gaps and source profitable brands to maintain a dynamic portfolio.
Adopt category growth strategies based on data analysis and commercial strategy.
Lead on trade marketing and marketing plans with vendors by pre and post analysis.
Optimize promotions by capturing the changing consumer preferences, and trends.
Integrate category pricing and promotions technically into the system.
Spot and resolve technical challenges in coordination with the software engineers.
Company industry:
FMCG
Job role:
Management

E Commerce Category Manager

March 2019 - June 2020

BulkWhiz DMCC

Dubai, United Arab Emirates

March 2019 - June 2020

Negotiate and close annual vendor commercial terms and conduct joint business plans to grow traffic and conversion rates.
Identify category gaps and source profitable brands to maintain a dynamic portfolio.
Adopt category growth strategies based on data analysis and commercial strategy.
Lead on trade marketing and marketing plans with vendors by pre and post analysis.
Optimize promotions by capturing the changing consumer preferences, and trends.
Integrate category pricing and promotions technically into the system.
Spot and resolve technical challenges in coordination with the software engineers.
Company industry:
Retail & Wholesale
Job role:
Management

Key Account Supervisor

September 2014 - March 2019

L'Oreal

Dubai, United Arab Emirates

September 2014 - March 2019

Achieved an annual sales target of 7M AED with a portfolio of 62 retail stores.
Prospected and contracted new stores to leverage turnover an market share.
Created joint business plans taking into account all levels of growth.
Monitored the accounts' performance and adopted SWOT analysis to hit potential.
Secured product launches and excellent merchandising at store level.
Executed training / brand education /In store demonstrations for 620+ universe.
Collected dues in a diplomatic fashion and minimizing delinquent accounts.
Improved social media exposure at the client’s side utilizing available digital media.
Company industry:
Retail & Wholesale
Job role:
Sales

Regional Commercial Support Supervisor

June 2012 - September 2013

Nestlé Middle East FZE

Dubai, United Arab Emirates

June 2012 - September 2013

Provided strong administrative support to sales management ie the sales controller.
Assisted in sales budgeting processes and reported in- time sales performance data.
Adopted available resources in HO to track and analyze business sales performance.
Consolidate sales data from country development managers .
Synchronized reporting and planning cycles between affiliate teams and HO.
Prepared internal sales and marketing reports for periodical meetings.
Provide sales data analysis support to twelve country sales managers.
Monitored and compiled partners’ performance (KPIs) for internal audit.
Company industry:
FMCG
Job role:
Sales

Regional Commercial Administrator - FMCG - Personal Care

March 2007 - May 2012

Beiersdorf ME FZCO (ME afiliate)

Dubai, United Arab Emirates

March 2007 - May 2012

Provided strong administrative support to the regional sales director.
Analyzed, reported country sales data and competitors pricing and activities.
Maintained sales drive data consistency in terms of trade marketing budget.
Assisted trade marketing in market implementation and monitoring.
Arranged and kept track of market travel schedules of a team of 14 colleagues.
facilitate Interdepartmental coordination with finance and HR department.
Monitored and reconciled departmental expenses against budget.
Company industry:
FMCG
Job role:
Administration

Education

American University of Beirut

January 2003

January 2003

Bachelor's degree, Business Administration And Commerce

Lebanon

GPA (percentage): 73%

GPA (percentage): 73%

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Skills

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Online Systems
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prospecting
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merchandising
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Toolbelt
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