Hala Khedher

• Responsible of all marketing activities and managed the marketing team.
• Track and monitor performance for all digital content projects. Provide direct
feedback/analytics with the goal to improve response/revenue
• Support product launches on the online store including content, imagery, pricing
• Work closely with the Ecommerce director to priorities the site development roadmap • Collaborate with IT on feature and functionality improvements to the online store
• Managed customer care call center (complaints, inquiries, new launches, offers)
• Answer customer inquiries that have been escalated to the Web Store Operations
team from Customer Care
• Manage performance reporting (e.g., forecasting and other sales related reporting)
• Overall responsibility for weekly and monthly analytics reports using Google Analytics • Perform project management activities and providing status updates
• Create process flow, prototype, and functional specification

o Created a system for reporting tasks.
o Update and analyze reports, and provide a summary.
o Prepare monthly presentation of overall departmental performance to high management.
o Evaluate departmental key performance indicators.

o Created a dashboard for Logistics & Warehouse to monitor the movement of stocks
Which are categorized as inbound, outbound, and the transferred stocks between branches.
o Participated in implementing & introducing the High Performance System and Goals Setting.
o Created a dashboard to make the necessary sales analysis and identify the weaknesses & insufficiency.
o Introduced a new portal and developed the prototype.

o Developed social networking to interact with customers and increase brand awareness
o Delivered selling information to the showrooms by translating product features from English to Arabic.
o Managed photography classes (registration, schedules, and courses).
o Planned marketing campaigns to introduce Nikon School and promote social media interaction.

o Prepared presentations for salesmen with the best suggested items. o Suggested and developed a digital products library o Arranged the showroom and mark the latest products used for each brand.

o Made a list of potential buyers and contacted them.
o Presented company’s products to potential customers.