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Hamid Syed, Senior Researcher

Hamid Syed

Senior Researcher·Nielsen

Saudi Arabia

Master's degree, MSc Management and Marketing (Major in Marketing)

Work experience

Total years of experience: 16 years, 9 months

Senior Researcher

October 2015 - Present

Nielsen

Riyadh, Saudi Arabia

October 2015 - Present

Company industry:
Business Consultancy Services
Job role:
Research and Development

Business Analyst

February 2013 - September 2015

Mobily - Etihad Etisalat

Riyadh, Saudi Arabia

February 2013 - September 2015

Achievements:
• Successfully conducted and completed the Business Unit (BU) budgeting exercise for 2014 and 2015 for all direct and indirect costs
• Designed and developed the operational plan for sales whereby the segment level targets were defined based on newly implemented verticalized segments
• Prepared the BU collection plan and targets for 2015 for the collection team based on the bad debt and cash flow analysis

Responsibilities:
• Conducting the annual budget preparation and approval exercise for complete Business Unit of Mobily
• Preparing the sales operation plan
• Preparing the BU Product level KPIs and evaluating its performance on periodic basis
• Quarterly reporting of Business Unit achievements to Etisalat Group
• Analyzing the Saudi Arabian ICT Market, its dynamics, major players, competitive analysis, and opportunities for Mobily to become an integrated ICT player
• End to end project management for the assigned on going and ad hoc projects
• Monitoring and analyzing pre and post-execution data of promotional campaigns and formulating future action plan accordingly
• Member of the BU Business Innovation Board and actively involved in Mobily Innovate Your World Program

Company industry:
Telecommunications
Job role:
Management

Marketing Specialist

May 2009 - September 2012

Alistithmar Capital (The Saudi Investment Bank)

Riyadh, Saudi Arabia

May 2009 - September 2012

Achievements:
• Successfully conducted primary and secondary research “Customer Feedback Program” by visiting 19 ICAP trading lounges in Riyadh and held in depth interviews with customers. Received appreciation from Head of Marketing and CEO on the success of the program and the suggestions put forward
• Redeveloped and redesigned the Account Opening Term and Conditions contract
• Revamped the Alitithmar Capital IVR script and navigation, account opening and activity based trading text message scripts

Responsibilities:
• Leading projects from Advertising conceptualization to final implementation
• Execution and post execution analysis of advertising campaigns
• Complete designing, script writing and developing marketing material
• Proof-reading copy and liaising with the advertising agencies
• Monitoring competitors’ marketing activities

Company industry:
Financial Services
Job role:
Marketing and PR

Education

Birmingham City University

November 2008

November 2008

Master's degree, MSc Management and Marketing (Major in Marketing)

United Kingdom

University of the Punjab

April 2007

April 2007

Master's degree, MBIT (MBA Marketing)

Pakistan

University of the Punjab

March 2006

March 2006

Bachelor's degree, BBIT (Major in Marketing)

Pakistan

Skills

Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
Ms Office & Internet
Expert
Ms Office & Internet
Expert
Creative Skills
Intermediate
Creative Skills
Intermediate
Microsoft Excel
Expert
Microsoft Excel
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Languages

English
Expert
Arabic
Beginner