Marketing Growth Advisor
Looksie Online Marketplace
Total years of experience :16 years, 6 Months
I help Looksie online marketplace to reach 300+ vendors sign-ups in 8 months
- Building and implementing the brand identity
- Identifying a the strategic business direction, and implementing the relevant action plan
- Searching for, testing, and applying low-cost growth hacking methods
- Manage and develop business relationship with key account vendors
- Managing the creation of the social media content
- Testing and enhancing the User Interface (UI) and the user experience (UX)
Main Achievements :
• Successful execution of seasonal 360 campaigns.
• Creating & implementing guidelines concept book for different store concepts and the operational
manual for installing the POS materials.
• Participating in the rebranding process of Sultan brand identity, and leading the offline implementation of the new logo.
Job Details :
• Working with agencies and vendors to execute marketing programs.
• Bulk Media Buying.
• Managing Social Media Endorsements.
• Developing, implementing, and tracking marketing interaction programs in the stores
(Festivals/ draws/ new store openings …)
• Managing deco kit execution by handling 42 stores POS materials inquiries including logistics
& operations needed arrangements.
• Managing an in-house POS production line.
• Aligning with concerned departments for store renovations.
• Implementing supportive software.
• Comparing and negotiating rates, ad space and airtime.
• Responsible for the bulk deals of the yearly media bookings.
• Yearly Planning & Budgeting.
• Guiding regional country branches with deco kit implementation and assisting them with procurement sourcing.
• Assisting in creation of social & digital engaging content.
Main Achievements :
• I developed the social media & relevant added value services to expand the retainer clients
portfolio of this department from 2 to 14 clients in less than one year.
• I contributed to increase the agency’s revenue by 70%.
Operations & Business Development Manager at Grassroots Advertising Agency - Kuwait
Job Details :
• Customer relationship management.
• Account director/manager for Key accounts.
• Meeting prospect clients and assist the sales team to land the business.
• Preparing marketing plans.
• Managing the company's social media accounts.
• Searching & studying business opportunities (new services/products) related to the core
business of the company.
• Managing the workflow and the traffic of the jobs.
• Setting design & photography schedules in coordination with the art director.
• Supporting the team with consultations and solutions.
• Brainstorming ideas and plans for clients with art director and the accounts managers.
• Ensuring the social media & creative marketing materials undergo regular quality control
review and adhere to brand guideline.
• Monitoring and assessing the team members’ performance.
• Supervising projects’ execution.
• Managing social media endorsements (booking, arrangements between clients and influencers).
• Handling the communication with suppliers (press, production house, media buyer, outdoor…).
Main Achievements :
• I developed the social media & relevant added value services to expand the retainer clients
portfolio of this department from 2 to 14 clients in less than one year.
• I contributed to increase the agency’s revenue by 70% by increasing both B2b and B2C sales.
Job Details :
• Customer relationship management.
• Account director/manager for Key accounts.
• Meeting prospect clients and assist the sales team to land the business.
• Preparing marketing plans.
• Managing the company's social media accounts.
• Searching & studying business opportunities (new services/products) related to the core
business of the company.
• Managing the workflow and the traffic of the jobs.
• Setting design & photography schedules in coordination with the art director.
• Supporting the team with consultations and solutions.
• Brainstorming ideas and plans for clients with art director and the accounts managers.
• Ensuring the social media & creative marketing materials undergo regular quality control
review and adhere to brand guideline.
• Monitoring and assessing the team members’ performance.
• Supervising projects’ execution.
• Managing social media endorsements (booking, arrangements between clients and influencers).
• Handling the communication with suppliers (press, production house, media buyer, outdoor…).
Rosette Group - Kuwait April 2013 - October 2016
Product & Project Manager for Green Canary Product
I successfully managed and supervised the process to officially register a new established company and the local registration of a regional distribution agreement of an international agricultural product.
Job description:
• Setting the business strategy in coherence with top management business view and relations.
Conducting market research for competitor's product, pricing, and activities.
• Setting the yearly budget in coordination with the group finance manager and group business development manager.
• Setting the organization chart and recruiting staff members in coordination with the group HR manager.
• Managing the logistic preparations to receive product's shipments.
• Training staff on the application of the company product.
• Handling communication with the international supplier and potential regional clients.
• Searching for and studying new products that may fit the company portfolio.
• Supervising field projects.
• Setting the marketing strategy and executing the marketing plan.
• Managing the marketing activities and evaluate its ROI
Account Manager / Acting General Manager at Kilma Media
Main Achievements:
• I contributed to increase the agency’s revenue by 60%.
• I established a partnership with 'Sociological' a Canadian firm specialized in social media, and Break Design Solutions agency from Italy.
Job Description:
• Leading an expert team of creative and marketing professionals focused on growing the company client's businesses.
• Establishing new business relationships, searching for business opportunities, implementing new services, setting processes, managing workflows, ensuring to reach the clients’ set goals.
• Increasing the Business to Business sales
• Managing the agency’s services and products launch events.
Main Achievements :
• I successfully managed product/service launching campaigns Key Clients.
• I landed three new key accounts in addition to other medium size accounts
Account Manager at View Advertising Agency - Kuwait
Job Details :
• Managing key accounts and establishing the best possible long-term relationship with them to generate the desired profit for
the company.
• Providing solutions, suggestions and new ideas and coordinating with the creative department to provide clients with special designs.
• Preparing media plans that meet clients’ objectives and budget.
• Handling the printing and workshop production.
• Targeting and landing new key accounts.
Main Achievement :
Ranked first among the sales team in selling courier cash in advance coupons
Job Details :
• Searching for new prospect clients and working on transferring them to active accounts
• Maintaining relationship with existing accounts
• Participating in setting the sales team market strategy
Main Achievements :
• I managed to reach a monthly sales average of KD 20, 000
Job Details :
• Maintaining and developing relationships with existing customers
• Coordinating between departments to ensure customer satisfaction
• Monitoring the quality of the printed materials
• Searching for and targeting new prospect clients
• I was acting as liaison between the agency and its clients. Following up with art department, video and audio production team and the management to meet customers' expectations and insure their satisfaction.
In addition, I was responsible for executing the press production jobs by choosing the best press for each job, following up on each production stage till the delivery to the client.
• During this job I earned the exposure to the media market in Kuwait and I had the chance to communicate with people from different cultural backgrounds. I also learned the basics of account management, and how to prepare media plans. I also participated in organizing several clients' events.
I was in charge of:
• Arranging shipments through preparation of required documents such as, invoices, packing lists, labels and other documents as needed.
• Supervising the packaging process.
• Searching for better services and prices from shippers and suppliers.
• Making the necessary reservations for all consignments.
• Maintaining an internal record-keeping system either manually or through a computerized system.
• Preparing and submitting relevant documentation in a timely and accurate manner.
• Controlling the packing of goods to be shipped with the required identifying information and shipping instructions
• Assisting the Export Supervisor in all duties and acts as replacement in his absence.
• Following up with production departments for finalization of products for shipments, and to obtain the estimated time of delivery.
• Coordinating with freight forwarders to ensure on time delivery to the clients.
• Making the insurance for outgoing shipments.
• Following up with international customers the consigned goods till they arrive to destination.
BBA in Marketing
