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Haya Alaa, International Marketing Director

Haya Alaa

International Marketing Director·MentureX,

Saudi Arabia

Master's degree, Marketing Management

Work experience

Total years of experience: 8 years, 6 months

International Marketing Director

June 2026 - Present

MentureX,

Florida, United States •Remote

June 2026 - Present

Remote freelance contract
• Leading international marketing strategy for MentureX, a US-based IT training and professional services company serving global markets.
• Responsible for brand positioning, website content direction, campaign messaging, and digital communication across international audiences.
• Developing marketing initiatives for IT training, trainer staffing, consulting services, Microsoft professional services, and global talent hub positioning.
Company industry:
Training & Education Center
Job role:
Marketing and PR

Cheif Bussiness Officer

January 2025 - Present

Space Cavez

Riyadh, Saudi Arabia

January 2025 - Present

• Utilized sales techniques and strategies to build customer
relationships and close sales, resulting to increase in sales
• Worked with project managers to develop and implement
strategies for cost savings and resource optimization
• Recognized and responded to students’ individual needs and
learning styles
• Created reports and documents as requested by the office
manager
Company industry:
Aerospace
Job role:
Marketing and PR

marketing communication manager

November 2024 - Present

radiance clinic

Riyadh, Saudi Arabia

November 2024 - Present

• Collaborated with marketing and sales teams to improve content
marketing and cross-promotional initiatives
• Collaborated with marketing team to launch a successful digital
marketing campaign that increased website traffic by 75%
• Analyzed marketing data to identify trends and develop insights
that informed future marketing decisions
Company industry:
Medical Clinic
Job role:
Marketing and PR

Marketing Manager

October 2025 - April 2026

Peak Operation Company,

Riyadh, Saudi Arabia

October 2025 - April 2026

• Responsible for marketing FM Diriyah and Riyadh Season events, including campaign planning, content direction, event promotion, and digital
communication.
• Managed marketing support for Peak Operation Company services and related companies, including Parkit Company, Hemmtk, and Imagine
Experience.
• Coordinated event-focused marketing activities to increase awareness, attendance, and engagement for seasonal and large-scale entertainment
projects.
Company industry:
Events Management
Job role:
Marketing and PR

Marketing & Communication Manager

April 2025 - April 2026

Radiance Clinic,

Riyadh, Saudi Arabia

April 2025 - April 2026

• Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.
• Supported digital marketing campaigns that increased website traffic and improved online visibility.
• Analyzed marketing data to identify trends and develop insights for future marketing decisions.
Company industry:
Medical Clinic
Job role:
Marketing and PR

Marketing & Communication Manager

March 2024 - March 2025

Green Circle Group,

Riyadh, Saudi Arabia

March 2024 - March 2025

• Oversaw marketing strategies for the company and its eight subsidiaries from planning to execution.
• Led marketing professionals to ensure successful campaign execution and strong cross-functional coordination.
• Handled event management, content marketing, campaign communication, data analysis, and internal progress reporting.
• Contributed to building a stronger market presence for Green Circle Group and its subsidiaries.
Company industry:
Investment, Securities & Funds
Job role:
Marketing and PR

Marketing & Communication Manager

February 2023 - February 2024

GymTech,

Riyadh, Saudi Arabia

February 2023 - February 2024

• Developed and implemented marketing strategies, campaigns, and communication plans to promote gym services.
• Supported member acquisition, retention, brand awareness, and digital communication across marketing channels.
Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Marketing Director

January 2023 - October 2023

Dar Al-Teb Hospitals

Cairo, Egypt

January 2023 - October 2023

Manage marketing and communications responsibilities for 11 branches with a
specific budget budget. Specializing in new product launch campaigns.
Highlights:
create marketing plans using digital strategies, print advertising, and word of
mouth tactics.
Created innovative strategies to drive customer engagement.
Boosted brand awareness and generated leads while managing internal and
external marketing campaigns and programs.
Coordinated with creative team to generate dynamic marketing content and
communication tools for promotional campaigns.
Planned and executed events and marketing programs to increase qualified
leads.
Built strong relationships with industry professionals and influencers.
Developed and presented marketing plans and reports to CEO and shareholders.
Company industry:
1352
Job role:
Marketing and PR

Marketing & Communication Director

April 2023 - September 2023

AQ Marketing Agency,

Amman, Jordan

April 2023 - September 2023

• Developed and executed marketing strategies for clients in Germany, Jordan, and Egypt.
• Led a team of professionals, conducted market research, managed budgets, and collaborated with clients and sales teams.
Company industry:
Marketing
Job role:
Marketing and PR

Marketing & Communication

February 2022 - January 2023

Dar Al-Teb,

Cairo, Egypt

February 2022 - January 2023

• Managed communication and marketing tasks for a hospital group with 11 branches and a defined budget.
• Developed marketing strategies to promote hospital services, including IVF treatments and related procedures.
• Conducted market research to identify potential patients, referral sources, competitors, and growth opportunities.
• Created campaigns across social media, email, advertising, and events to increase awareness.
Company industry:
Medical Hospital
Job role:
Marketing and PR

Marketing & Media Coordinator

December 2020 - January 2023

Egyptian Space Agency

Cairo, Egypt

December 2020 - January 2023

Responsible for the whole activities created by the EgSA media center
Highlights:
Boosted space awareness with target customer demographics with social, print,
and email campaigns.
Media coordination and creating marketing campaigns on social media for most
EgSA projects,
Coordination with local or international cooperatives that focus on media
missions or for the purpose of spreading culture
Events coordination of the most important international and local events as
international moon day.
Creating space awareness initiatives, such as Egy Asteroid initiative
Some of the projects that I participated in Bartolomeo - EUTS - CanSat
Awareness - Spaceak - Life on Moon Competition - Internship Program .
Established relationships with key stakeholders and media outlets to secure
press coverage and increase rapport and trust.
Researched, monitored and analyzed market trends, customer insights and
competitors to avail of resources and exercise strategic decisions.
Planned and executed internal and external marketing events.
Developed and executed marketing plans for trade shows and other events to
increase brand awareness.
Company industry:
Aerospace
Job role:
Marketing and PR

Marketing & Media Manager

January 2021 - January 2022

Egyptian Space Agency,

Cairo, Egypt

January 2021 - January 2022

• Coordinated media center activities and boosted space awareness through social, print, and email campaigns.
• Created marketing campaigns for 8 agency projects and coordinated local and international cooperation activities.
• Coordinated more than 30 official visits, 15 conferences and seminars, 2 international events, and 3 expo participations.
Company industry:
Aerospace
Job role:
Marketing and PR

Public Relation Specialist

October 2020 - December 2020

dyaar mall

Cairo, Egypt

October 2020 - December 2020

Job responsbilites:
Self-motivated, with a strong sense of personal responsibility.
Proved successful working within tight deadlines and a fast-paced environment.
Assisted with day-to-day operations, working efficiently and productively with
all team members.
Organized and detail-oriented with a strong work ethic.
Developed strong organizational and communication skills through coursework
and volunteer activities.
Organizes bazaar events in dyaar mall.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Manager

January 2020 - December 2020

Vision Media Group,

Cairo, Egypt

January 2020 - December 2020

• Developed and executed comprehensive marketing strategies to elevate brand visibility.
• Conducted market research to define target demographics and competitive positioning.
• Created multi-channel marketing campaigns across social media, events, and educational content.
• Analyzed campaign performance metrics to optimize future marketing efforts.
Company industry:
Media Production
Job role:
Marketing and PR

Marketing And Public Relation Specialist

July 2020 - October 2020

Buy Me Financial solution

Cairo, Egypt

July 2020 - October 2020

Job responsbilites:
Communicate with customers and offer them installment systems and follow up
Gained strong leadership skills by managing projects from start to finish.
Demonstrated respect, friendliness and willingness to help wherever needed.
Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Manager

January 2020 - August 2020

Vision Media Academy

Cairo, Egypt

January 2020 - August 2020

Job responsbilites:
Managing company websites, managing social networking sites and marketing
campaigns for clients.
Boosted brand awareness and generated leads while managing internal and
external marketing campaigns and programs.
Utilized market trends and target audience statistics to effectively and
appropriately market products.
Created company brand messaging, collateral materials, customer events,
promotional strategies, and product commercialization.
Worked with graphic designers and writers to establish theme and tone for
content.
Company industry:
Training & Education Center
Job role:
Marketing and PR

marketing manager

October 2019 - January 2020

High Coder for digital marketing

Cairo, Egypt

October 2019 - January 2020

Job responsibilities:
Create a marketing campaigns for clients
Boosted brand awareness and generated leads while managing internal and
external marketing campaigns and programs.
Utilized market trends and target audience statistics to effectively and
appropriately market products.
Created company brand messaging, collateral materials, customer events,
promotional strategies, and product commercialization.
Company industry:
Advertising
Job role:
Marketing and PR

Chief Executive Officer

January 2019 - December 2019

New Shot Advertising Company,

Cairo, Egypt

January 2019 - December 2019

• Led strategy development and communicated the organizations vision and mission.
• Maintained awareness of external and internal competitive landscapes, markets, developments, and standards.
• Developed key operational initiatives to drive and maintain business growth.
Company industry:
Advertising
Job role:
Management

Marketing And Public Relation Specialist

August 2019 - November 2019

16 to 9 Events & Media Production

Cairo, Egypt

August 2019 - November 2019

Job responsibilities:
Applied effective time management techniques to meet tight deadlines.
Coordination of the Arab Heritage Festival
Connect with Sponsors
Planing the Event agenda
Proven ability to learn quickly and adapt to new situations.
Company industry:
Advertising
Job role:
Marketing and PR

CEO Chief Executive Officer

July 2018 - October 2019

New Shot Advertising agency & media production

Cairo, Egypt

July 2018 - October 2019

Job responsibilities:
Coordinates different teams to ensure consistency in processes and systems,
and that each team is working together and contributing to the business’objectives

Creates and communicates the organization’s vision and mission and leads
strategy development, implementation, and revision
Maintain an awareness of both the external and internal competitive landscape,
opportunities for expansion, customers, markets, new industry developments
and standards, and so forth
Developed key operational initiatives to drive and maintain substantial business growth
Company industry:
Advertising
Job role:
Management

Video Journalist / Video Editor

January 2018 - July 2018

Masrawy / ONA AGENCY

Cairo, Egypt

January 2018 - July 2018

Job responsbilites:
Creating video content in its entirety by filming, editing, and posting their work
online - Staying informed about current events
Performing research for each video
Finding relevant people to interview when necessary.
Company industry:
Journalism
Job role:
Marketing and PR

Education

IU International University of Applied Sciences

January 2027

January 2027

Master's degree, Marketing Management

Germany

iu of applied science

October 2024

October 2024

Master's degree, international marketing management

Germany

Misr International University

July 2023

July 2023

Master's degree, Media Studies

Egypt

Misr International University

January 2022

January 2022

Master's degree, compartive media studies

Egypt

Canadian International University

July 2018

July 2018

Bachelor's degree, Mass Communication

Egypt

Canadian International College - Cairo Campus

June 2018

June 2018

Bachelor's degree, mass communication

Egypt

Skills

Media
Expert
Media
Expert
Customer Service Management
Expert
Customer Service Management
Expert
Social Media
Expert
Social Media
Expert
Mastering
Expert
Mastering
Expert
Public Relations
Expert
Public Relations
Expert
FORTH (PROGRAMMING LANGUAGE)
Expert
FORTH (PROGRAMMING LANGUAGE)
Expert
MEDIA PRODUCTION
Expert
MEDIA PRODUCTION
Expert
MEDIA STRATEGY
Expert
MEDIA STRATEGY
Expert
RESEARCH
Expert
RESEARCH
Expert
TARGET AUDIENCE
Expert
TARGET AUDIENCE
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
WRITING
Expert
WRITING
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Intermediate
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COOPERATION
Intermediate
COOPERATION
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
EVENT MARKETING
Intermediate
EVENT MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STRATEGIC COMMUNICATION
Intermediate
STRATEGIC COMMUNICATION
Intermediate
Media
Expert
Media
Expert
Customer Service Management
Expert
Customer Service Management
Expert
Mastering
Expert
Mastering
Expert
Public Relations
Expert
Public Relations
Expert

Social profiles

Languages

English

Expert

Arabic

Native Speaker

Memberships

Space Generation Advisory Council

Public Relation Co-lead

March 2020

Moon Village Association Egypt Team

Outreach Team member

March 2020

Training and Certifications

Certifications
Introduction to Communication and Public Relations Certification
Creativity in Photography Certification
Introduction to Film Making Certification
The Fundamentals of Digital Marketing
Photography & Media Production
IELTS Certification

Hobbies and interests

movie directing