Heba El Wardany, Senior Account Manager

Heba El Wardany

Senior Account Manager

oracle

Location
Egypt - Cairo
Education
High school or equivalent, Project Management Professional
Experience
30 years, 9 Months

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Work Experience

Total years of experience :30 years, 9 Months

Senior Account Manager at oracle
  • Egypt - Cairo
  • My current job since March 2009

Managing key strategic customers, account acquisition, penetration and retention of fortune
accounts
• Winning new Oracle Applications license sales revenue in several dedicated
industries/accounts in Egypt
• Managing Application revenue growth
• Developing strategy plan to address the designated industry sector
• Developing profiles of targeted accounts within the industry sector
• Defining appropriate Enterprise Sales Industry Value Propositions
• Establishing and maintaining contractual agreements between Oracle and the Customers
• Driving the implementation of sales and marketing campaigns
• Marshalling internal and Partner resources to conduct campaigns
• Developing, extending and maintaining relationships with the different stakeholders
• Working with and influencing the activities of Oracle Partners as appropriate
• Maintain an understanding of competitive activity relevant to industry
• Generating and managing bids teams
• Solidified an exclusive partnership with Industrial Modernization Center, expanding
manufacturing revenue

Program/Project Manager, Middle East & Africa (Team Leader) at Oracle
  • Egypt - Cairo
  • May 2005 to February 2009

• Partnered with Ministries of Education, Higher Education, Communication and Information
Technology and academic institutes to ensure Implementation and success of Oracle
Education Initiatives in Middle East and Africa
• Maintained relationship with government officials to spread the programs and increase
retention as well as satisfaction rates
• Recruited and partnered with NGOs across the region to help in growing and expanding the
programs
• Managed multi-functional project teams responsible for specific national and global accounts
resulting in positive growth and exceeding programs goal.
• Initiated a structured sales process and developed the programs’s unique value proposition
that differentiated it from competition, and re-focused efforts on targeted opportunities that
resulted in a program spread in the region.
• Led business development and marketing efforts, which expanded the customer base and
introduce products in specialty markets.
• Cultivated positive and enduring relationships with customers
• Kept customers up-to-date on new initiatives or company strategic direction changes
• Carried out pre-sales activities for Oracle Education Initiatives in Middle East and Africa
• Organized faculty-training opportunities to leverage the IT quality of academic staff and
students. This includes cost negotiation, training site, content etc.
• Managed all aspects of project delivery including development of project plans, allocation of
resources and budget, setting schedule, defining roles and responsibilities and managing
project scoop to ensure project success
• Coordinated with the different stakeholders internally and externally to meet deliverables
• Worked with PR team to create success stories and Press Releases
• Prepared Memorandums of Understanding, Business and Marketing plans and Business
cases
• Provided periodic status, progress and performance reports to customers and management

Program Manager at Oracle Egypt
  • Egypt - Cairo
  • September 2002 to April 2005

• Sold Oracle value added educational programs to ministries and higher education institutes
• Generated and pursued over 30 leads every month
• Leveraged negation skills to improve opportunities and increase closing ratio
• Managed major accounts that leverage the spread of the programs in Egypt
• Set targets and plans to introduce, spread and implement Oracle Education Initiatives
programs in Egypt in alignment with the global business practices and legal / political
compliance policies
• Partnered with the Ministries of Education, Higher Education, Communication and
Information Technology and academic institutes to ensure Implementation and success of
Oracle Education Initiatives in Egypt
• Recruited and partnered with NGOs across Egypt to help in growing and expanding the
programs
• Carried out pre-sales activities for Oracle Education Initiatives in Egypt
• Liaised between Oracle and local training partners to grow and expand Oracle Education
Initiatives business in Egypt and creating sponsorship programs
• Organized training opportunities to leverage the IT quality of academic staff and students in
Egypt. This includes cost negotiation, training site, content etc
• Created and managed rewarding plans for best practices example
• Designed and carried out marketing campaigns and marketing materials for awareness,
recruitment and sustainability
• Conducted marketing research, analysis, planning and competitive research and analysis
• Prepared Proposals, Memorandums of Understanding, Business and Marketing plans and
Business cases
• Provided periodic status, progress and performance reports to customers and management

E-Business Specialist at Oracle
  • Egypt - Cairo
  • April 1999 to August 2002

• Reported to the E-Business Manager responsible for spreading Oracle Application in Egypt
• Met with customers, partners and sales force to define requirements and to document these
requirements in sales proposals
• Generated and qualified leads
• Carried out tele-sales activities to build and expand E-Business customer database
• Played a key role in increasing retention as well as satisfaction rates
• Provided customers with support and product updates
• Analyzed competitive product offerings in terms of features and benefits as well as price
point
• Conducted marketing research, analysis and planning
• Designed and carried out marketing campaigns for Oracle E-Business products to increase
customer base
• Provided periodic status, progress and performance reports to all E-business customers
• Designed and carried out business advertisements, newsletters, promotional mails and
brochures.
November

Marketing Specialist at Asset Technology
  • Egypt - Cairo
  • November 1997 to March 1999

• Carried out sales activities to increase customer base
• Designed and carried out marketing campaigns
• Designed and produced marketing materials (Brochures, Fliers, Newsletters, Release Notes,
Demo-Kits, Demo Scenarios, Presentations, Flash Demos ...etc)
• Carried out pre-sales activities for ASSET’s products
• Prepared Proposals and tenders reply
• Designed, edited, compiled and produced user manuals and help file
• Organized and conducted training sessions for customers and partners
• Conducted training sessions for customers and partners on ASSET products
• Conducted marketing research, analysis, planning and competitive research and analysis

Trainee at IBM, Shell, ESSO, Egypttiian Ameriican Bank
  • Egypt - Cairo
  • June 1993 to August 1997

Jully 1997 - Octtober 1997 Shellll Markettiing Egyptt.. Rettaiill Departtmentt.. Caiiro, , Egyptt
Augustt 1996 - Septtember 1996 ESSO Sttandard Egyptt.. Salles Departtmentt.. Caiiro, , Egyptt
Jully 1996 - Augustt 1996 Egypttiian Ameriican Bank.. Custtomer Serviice Departtmentt..
Caiiro, , Egyptt
Jully 1995 - Septtember 1995 IBM Egyptt.. Publliic Admiiniisttrattiion Departtmentt.. Caiiro, , Egypt

Customer Service Department at Egyptian American Bank
  • Egypt
  • July 1996 to August 1996

July 1996 - August 1996 Egyptian American Bank. Customer Service Department.
Cairo, Egypt

Public Administration Department at IBM Egypt
  • Egypt
  • July 1995 to September 1995

July 1995 - September 1995 IBM Egypt. Public Administration Department. Cairo, Egypt

Education

High school or equivalent, Project Management Professional
  • at American University in Cairo
  • March 2008

Project Management Professional (PMP) Certification, Project Management Institute • Date of Completion: In Process Information Technology Management Certification, American University in Cairo Cairo - Egypt • Date of Completion: March 08

High school or equivalent, Project Management Professional
  • at EMAK Academy
  • May 2006

Project Management Professional (PMP) Training, EMAK Academy Cairo - Egypt • Date of Completion: May 2006

Bachelor's degree, Commerce
  • at Ain Shams University
  • July 1997

Bachelor of Science in Commerce, Faculty of Commerce - Ain Shams University Cairo - Egypt • Date of Graduation: July 1997 • Major: Accounting • Minor: Business Administration • Grade: Good

High school or equivalent,
  • at Armenian Catholic Sisters School
  • June 1993

Specialties & Skills

Negotiation
Marketing
Business Development
Program Management
Ability to manage complex sales cycle
Project Management
MARKETING
MARKETING RESEARCH
High Impact Presentation
Negotiation Skills
Program Management
communication skills
Planning

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Projjectt Managementt Proffessiionall (Training)
Training Institute:
EMAK
Date Attended:
April 2006
Information Technology Management Certificate (Training)
Training Institute:
American UNiversity In Egypt
Date Attended:
September 2005