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Heba Basiouny

Head of Growth| Head of Online Branding| Digital Marketing Consultant & Strategist, Head Of Digital

Digital agency & Client side

Location:
Egypt - Cairo
Education:
Diploma, Entrepreneurship
Experience:
17 years, 1 month

Work Experience

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List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
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Total Years of Experience:  17 Years, 1 Months   

February 2012 To Present

Head of Growth| Head of Online Branding| Digital Marketing Consultant & Strategist, Head Of Digital

at Digital agency & Client side
Location : Egypt - Cairo
•Own Online Branding growth strategy and budget plan as per aligned business KPIs
•Support & grow Prime business - fundamental to Amazon Growth,
•Integrate new partnerships for new initiatives
•Onboarding/Managing the digital agency team members
•Developed a Precision Marketing Playbook, allowing us to target New Customers
•Consulted the Alexa team in developing a strategy
•Leading the Influencers Project across major social media partners.
•During my three-year tenure at digital agency, I hired, trained, and led +15 employees. My responsibilities included reviewing the work of Associates, Analysts, and Juniors.
•Educated account managers on digital platforms while also providing constructive feedback and team evaluation.
•Developed SEM strategies for over 100 accounts in the US and global markets
•In charge of reviewing and evaluating a new potential opportunity
•Established and reviewed monthly performance reports with suggestions for improvement.

Education

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August 2022

Diploma, Entrepreneurship

at Harvard University
Location : Egypt - Cairo
October 2005

Bachelor's degree, Accounting

at Ain Shams University
Location : Egypt - Cairo

Specialties & Skills

Successful record and an in-depth knowledge of blogs, web analytics, SEM.

Excellent experience in Microsoft Office Tools.

Google analytical tools, PPC, Online Marketing Campaigns,Google Ad words, Google AdSense, Facebook

Social Media Marketing

Google Adwords

Online Advertising

Languages

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English

Expert

Memberships

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Organization : Member in ambassadors for voluntary work group.
Membership/Role : Provide essential public services, such as meals, Blankets, roofing houses,electrical equipment,etc.
Member since : December 2012

Training and Certifications

English & Conversation Courses ( Training )

American University in Cairo
May 2001

English & Conversation Courses ( Training )

British Council in Agoura
February 2007

Hobbies and Interests

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Help employers know more about you by looking at your hobbies and interests

Drawing, Fitness, Researching on the internet, Designing and working on Photoshop.

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