Hussam Aldurayhim, Marketing Analyst

Hussam Aldurayhim

Marketing Analyst

Saudi Industrial Development Fund

Location
Saudi Arabia
Education
Master's degree, MSc Marketing
Experience
10 years, 10 Months

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Work Experience

Total years of experience :10 years, 10 Months

Marketing Analyst at Saudi Industrial Development Fund
  • Saudi Arabia - Riyadh
  • My current job since October 2015

Responsible for performing research and providing insights for industrial projects regarding the market, trends, competitors, potential and existing customers, and current campaigns.

PRIMARY RESPONSIBILITIES:
- Evaluate market penetration.
- Examine a campaign's return on investment.
- Identify new market opportunities.
- Complete concept-testing for new products.
- Perform extensive market research.
- Analyze marketing metrics to identify cause and effect relationships.
- Develop groups and solicit customer feedback.
- Identify positive financial outcomes to increase profitability.
- Create databases and capture market data.
- Analyze competitors.
- Evaluate demographics, prices, distribution channels, and marketing outlets.
- Meet with clients and visit industrial locations to insure viability.
- Create questionnaires and surveys.
- Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
- Generate reports that analyze competition and customers.
- Work on advanced statistical analysis and research methodologies, along with common computer programs.

Assistant Marketing Analyst at Saudi Industrial Development Fund
  • Saudi Arabia - Riyadh
  • December 2013 to October 2015

- Focus and research on export investment opportunities
- Work on country profiles as an opening for in-country market research
- Analyse and summarize export market reports
- Conduct domestic market research and collect informaion

Marketing Coordinator -PartTime at Dar Almajalat Educational Consultant
  • Saudi Arabia - Riyadh
  • August 2013 to September 2014

- Established basis and content for social media marketing.
- Represent the organization in national and international conferences.
- Work in customer service to welcome students
- Provide consulting to customers about studying abroad
- Conduct personal sales
- Utilize internet marketing channels, mainly, twitter and google ads.

Marketing Specialist at Leadership Development
  • Saudi Arabia - Riyadh
  • July 2013 to September 2013

Worked on crafting a complete marketing plan, which includes market research.

Education

Master's degree, MSc Marketing
  • at The University Of Birmingham
  • October 2015

Thesis: assessment of customers' behavior and booking travel online using mobile device applications

Bachelor's degree, Business Administration, Marketing
  • at Lynn University
  • May 2013

Finished Bachelor's degree and English language training in less than expected length.

Specialties & Skills

Marketing Research
Marketing Solutions
Direct Marketing
Advertising
Spreadsheet Design/ Excel
Teamwork
Leadership Skills

Languages

English
Expert
Arabic
Expert

Memberships

Saudi Students Club
  • Leadership to membership
  • January 2009

Training and Certifications

IELTS 7.5 (Certificate)
Date Attended:
January 2009
Valid Until:
December 2021