Ibrahim Faro, Channel manager

Ibrahim Faro

Channel manager

Lenovo

Location
Saudi Arabia
Education
Bachelor's degree, Electronics - Communication
Experience
28 years, 8 Months

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Work Experience

Total years of experience :28 years, 8 Months

Channel manager at Lenovo
  • Saudi Arabia - Riyadh
  • My current job since January 2015

• Responsible for Partners and Distributors Sales support and enablement
• Responsible for assigning quarterly targets for channel partners and Distributors
• Responsible for annual commercial channel sales strategy, business plan and execution to increase channel breadth and depth for Partners
• Responsible for continuous commercial channel long-term planning
• Responsible for market coverage model and segmentation by territory
• Help in channel capacity planning to support budget
• Help marketing team to design Channel incentive programs, Commercial channel co-marketing and channel partner programs

Channel manager at IBM
  • Saudi Arabia - Riyadh
  • September 2011 to December 2014

• Responsible for Partners and Distributors Sales support and enablement
• Responsible for assigning quarterly targets for channel partners and Distributors
• Responsible for annual commercial channel sales strategy, business plan and execution to increase channel breadth and depth for Partners
• Responsible for continuous commercial channel long-term planning
• Responsible for market coverage model and segmentation by territory
• Help in channel capacity planning to support budget
• Help marketing team to design Channel incentive programs, Commercial channel co-marketing and channel partner programs

Partner Sales Manager at TechAccess
  • Saudi Arabia - Riyadh
  • September 2008 to August 2011

:Sales Non Sun Vendors Partners Sales Manager ( NetApp and Symantec )
•Responsible for managing the on-going NetApp &Symantec business in Saudi Arabia-Development of marketing and sales strategies, consistent with the overall goals and objectives-Launching product and services-Negotiation with re-sellers and system integrator
-Creates, documents and executes channel marketing operations plan, manages the channel partners COOP funds& channel demand generation funds and ensure partners marketing teams compliance to the guidelines, leads the channel marketing extended team (Execution agencies)and monitoring of the production of advertisement material-Management of advertisement budget-Responsible for the country; performance and budget management-Follow-up of the main KPIs-Analyze profitability of campaigns and advertising channels-Evaluate country profitability

Commercial Distribution Sales Manager - IBM&Dell Servers Product Manager at BDL
  • Saudi Arabia - Riyadh
  • April 2007 to June 2008

Commercial distribution sales manager at BDL Co.
I start the Commercial distribution management to serve of a special segment of IT resellers that targeting SMB & enterprise customers in a professional way and give them more interest and my responsibilities was as follows:
• •Responsible for managing the sales activities of a team of account executives, account managers, presales and administrators.
•.Responsible for maintaining/building an efficient sales operation (including hiring and qualifying new staff)
•Responsible for insuring a good level of quality control on the teams Proposals/Quotes.
•To provide consultation on marketing and strategic planning projects

Also I was handling IBM&Dell servers as a product manager as follows:
•Achieving of the sales objectives of assigned area and the management of the assigned sales team
• Analyzing and reporting on sales, completion market trends
• Planning and implementing product launches
• Managing logistic of stocks to maintain the ideal stock level
• Reporting directly to the General Director
• Implementing of the marketing and promotional plans.

Sales & Marketing Manager at Al-Wajha IT
  • Saudi Arabia
  • June 2005 to March 2007

My responsibilities was:
• Develops and implements strategic sales plans to accommodate corporate goals.
• Directs sales forecasting activities and sets performance goals accordingly.
• Reviews market analyses to determine customer needs, price schedules, and discount rates.
• Directs staffing, training, and performance evaluations to develop and control sales program.
• Directs channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Advises dealers, distributors, and clients concerning sales and advertising techniques.
• Assigns sales leads to sales representatives.
• Analyzes sales statistics to formulate policy and assist dealers in promoting sales.
• Directs product simplification and standardization to eliminate unprofitable items from sales line.
• Represents company at trade association meetings to promote product.
• Delivers sales presentations to key clients in coordination with sales representatives.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between sales department and other sales related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Assists other departments within organization to prepare manuals and technical publications.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Directs product research and development.
• Monitors and evaluates the activities and products of the competition.
• Recommends or approves budget, expenditures, and appropriations for research and development work.

Accounts Manager at Alyamama IT
  • Saudi Arabia - Riyadh
  • July 2003 to May 2005

- Responsible for the general management of my channels
- Developing and implementing strategies for my channels
- working with Channel managers and Product managers to implement company-wide go-to-market plan,
- Developing key accounts and new channels in varies sectors
- Analyzing potential partner relationships for the products along with Business Development.
- Development and follow-up of proposals and bids .
- Identification of corporate clients and projects
- Achieving sales and marketing results set forth by management

Sales Supervisor at Alkafi Group
  • Saudi Arabia - Riyadh
  • November 2000 to June 2003

•Sales-in target achievement
•Manage & motivate your partner and staff to achieve accelerated sales growth
•Develop and implement sales programmes within agreed budgets
•Bring in deals for the team

Sales Supervisor at Harvest Systems
  • Egypt
  • May 1998 to October 2000

•Sales-in target achievement
•Manage & motivate your partner and staff to achieve accelerated sales growth
•Develop and implement sales programmes within agreed budgets
•Bring in deals for the team

Sales Representative &maintenance Technician at Majestic Systems
  • Egypt
  • July 1995 to April 1998

Sales Representative &maintenance Technician For computers

Education

Bachelor's degree, Electronics - Communication
  • at Faculty of Engineering - Mansoura
  • May 1999

Specialties & Skills

MS Project
Channel
Marketing
Operating Systems: Windows2000 Server, Windows XP
Application Programs : Ms Office XP
HW Sales
Sales managment
Channel managment

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Consultative selling (Training)
Training Institute:
Wilson learning Inc.
Date Attended:
August 2015
Duration:
18 hours
Business Planning Workshop, Negotiations Workshop (Training)
Training Institute:
Microsoft Partner Academy
Date Attended:
April 2008
Duration:
72 hours
IBM Global Sales school (Training)
Training Institute:
IBM Global Sales school
Date Attended:
January 2012
Duration:
150 hours
Netapp sales professional (Training)
Training Institute:
NetApp University
Date Attended:
May 2009
Duration:
18 hours