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Irina Katchan, Co-founder & Marketing Consultant

Irina Katchan

Co-founder & Marketing Consultant·Brands By Namaar

United Arab Emirates

Diploma, Digital Marketing

Work experience

Total years of experience: 17 years, 8 months

Co-founder & Marketing Consultant

June 2016 - Present

Brands By Namaar

Dubai, United Arab Emirates

June 2016 - Present

Company industry:
Marketing
Job role:
Marketing and PR

Head of Marketing

March 2016 - June 2016

Citizenship Invest

Dubai, United Arab Emirates

March 2016 - June 2016

Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Manager

January 2012 - March 2016

dubizzle

Dubai, United Arab Emirates

January 2012 - March 2016

In charge of 360° marketing activities and budget to achieve business targets for the Items for Sale section and mobile apps, including all branding, PR and production. Managed the social media & content strategy across the business and CRM for emerging markets on a daily basis. In previous roles: Jan 2012 - October 2012: Social Media Manager October 2012 - April 2014: Social Media & CRM Manager April 2014 - present: Marketing Manager, Items for Sale & Mobile App
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

SEO & Social Media Manager

April 2011 - January 2012

Memac Ogilvy

Dubai, United Arab Emirates

April 2011 - January 2012

Main areas included strategy and management of social media & SEO requirements of clients across FMCG, insurance, finance, hospitality, IT, and automotive sectors, including account management and reporting.
Company industry:
Advertising
Job role:
Marketing and PR

Assistant Digital Marketing Manager

October 2009 - March 2011

Jumeirah Group

Dubai, United Arab Emirates

October 2009 - March 2011

Responsible for global web content management on 7, 000+ pages, global SEO, global social media & hotel strategy, year end performance measurement, German localization of 5, 000+ pages, global training & onboarding in digital marketing.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Marketing Executive

October 2008 - October 2009

Jumeirah Beach Hotel

Dubai, United Arab Emirates

October 2008 - October 2009

Responsible for web content management on Jumeirah.com (150+ pages), SEO, monthly reporting, B2B marketing, support of business units: Sports & Leisure, Sales, Events.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

The Institute of Direct Marketing

May 2011

May 2011

Diploma, Digital Marketing

United Kingdom

University of Applied Sciences Bad Honnef Bonn

October 2008

October 2008

Bachelor's degree, Business Administration and Hotel Management

Germany

Skills

Social Media
Expert
Social Media
Expert
Creative Work
Expert
Creative Work
Expert
Branding
Expert
Branding
Expert
Analytics
Expert
Analytics
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Content Management
Expert
Content Management
Expert
Social Media Management
Expert
Social Media Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Analytics
Expert
Analytics
Expert
Branding
Expert
Branding
Expert
Creative Work
Expert
Creative Work
Expert
Social Media
Expert
Social Media
Expert

Languages

English
Expert
German
Expert
French
Intermediate
Spanish
Beginner