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jawher dhakouani, Performance Marketing & E-Commerce Specialist

jawher dhakouani

Performance Marketing & E-Commerce Specialist·Freelancer

Tunisia

Bachelor's degree, Information

Work experience

Total years of experience: 7 years, 5 months

Performance Marketing & E-Commerce Specialist

January 2021 - May 2026

Freelancer

Tunis, Tunisia •Remote

January 2021 - May 2026

■ Managed Meta Ads + TikTok Ads with $2, 000+/month budgets — sustained 3.5×
ROAS across all client accounts.
■ Built TOF/MOF/BOF audience funnels; weekly creative testing cycles — scaled
winners, killed underperformers fast.
■ Designed and launched 15+ Shopify & WordPress stores — reduced avg. load time
40%, lifted retention 20%.
■ Full GA4 + Meta Pixel + GTM tracking stack on every project — zero data gaps, all
decisions backed by numbers.
■ A/B tested landing pages, CTAs, and checkout flows — delivered +30%
Add-to-Cart and +25% avg. conversion lift.
■ Managed client communication, weekly reporting, retainer renewals — 100%
on-time delivery record.
Company industry:
Business Consultancy Services

E-Commerce & Paid Media Lead

January 2019 - May 2023

Independent Venture

Tunis, Tunisia •Remote

January 2019 - May 2023

■ Scaled niche dropshipping store $0 → $5, 000/month in 6 months via Meta Ads and
product research.
■ Built SEO + affiliate content strategy generating 500+ qualified leads/month —
reduced paid ad dependency.
■ Managed full operations solo: supplier negotiation, customer service, fulfilment —
zero escalated complaints.
Company industry:
Architecture

Education

IT & Management INSET Tunisia

January 2021

January 2021

Bachelor's degree, Information

Tunisia

GPA (percentage): 16%

GPA (percentage): 16%

web designers web developement e-commerce freelancer trading dropshipping affiliate
View attachment

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
WORDPRESS
Intermediate
WORDPRESS
Intermediate
Administration
Expert
Administration
Expert
Project Management
Intermediate
Project Management
Intermediate
Sales
Expert
Sales
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Public Relations
Intermediate
Public Relations
Intermediate
Business Development
Intermediate
Business Development
Intermediate
Customer Service
Expert
Customer Service
Expert
Management
Intermediate
Management
Intermediate

Languages

Arabic
Native Speaker
English
Beginner
French
Beginner

Training and Certifications

Training
informatique gestion
Oct 2025
Show credentials
informatique gestion
inset

Hobbies

  • web development