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Reshma Shaji, Key Account Manager

Reshma Shaji

Key Account Manager·Digital Swot Mena

United Arab Emirates

Bachelor's degree, Visual Communication

Work experience

Total years of experience: 11 years, 5 months

Key Account Manager

January 2025 - Present

Digital Swot Mena

Dubai, United Arab Emirates Hybrid

January 2025 - Present

Managed key clients across Interior, Fashion, and F&B sectors in the MENA region.
Led a cross-functional team of 15 to deliver integrated digital marketing campaigns.
Developed full-funnel strategies across Google, Meta, TikTok, and LinkedIn.
Oversaw end-to-end account management, reporting, and performance optimization.
Strengthened client relationships through strategic planning and proactive communication.

Company industry:
Advertising

Key Account Manager / Marketing Consultant

January 2021 - January 2025

Red Dot Marketing Agency

Dubai, United Arab Emirates Hybrid

January 2021 - January 2025

Managed key clients including Kuwait Airways, Diet Centers, Hospitals, and Luxury Fashion
Brands.
Coordinated fashion outlet expos with 100, 000+ footfall, boosting sales and brand
engagement.
Led PR & media buying campaigns, securing press coverage and visibility across local &
regional outlets.
Developed tailored marketing strategies, improving client retention and satisfaction.

Company industry:
Advertising

Digital Account Manager

January 2019 - January 2021

Caviar Creative

Al Kuwait, Kuwait

January 2019 - January 2021

Oversaw projects for Etisalat and Dubai Expo 2020.
Spearheaded campaign strategies and rich media projects for Etisalat x Accenture
collaboration at Expo 2020.
Coordinated with agencies worldwide to ensure on-time project delivery and creative
alignment.
Strengthened client trust by bridging communications between global teams and local
execution.

Company industry:
Advertising

Account Manager (Fashion & Lifestyle)

January 2016 - January 2019

White International

As Salimiyah, Kuwait

January 2016 - January 2019

Managed regional accounts for luxury fashion brands such as Ted Baker, CAT, G-Star,
Louisa Spagnoli, and La Martina.
Designed and executed integrated marketing campaigns across digital, retail, and PR
channels.
Coordinated seasonal fashion shows, outlet activations, and PR events, strengthening
brand positioning.
Built partnerships with influencers and media outlets to enhance campaign reach.

Company industry:
Real Estate

Marketing & Events Coordinator

January 2015 - January 2016

Global Franchise Training Group

Sharq, Kuwait

January 2015 - January 2016

Organized training events and workshops for senior executives of KOC, KPC, and KNPC
across the globe.
Developed event marketing strategies, enhancing participation and engagement.
Supported branding and PR initiatives to maximize corporate visibility.

Company industry:
Primary, Prep, & Secondary School

Education

BharathiarUniversity-June2012-May2015

January 2015

January 2015

Bachelor's degree, Visual Communication

India

StMarysHSS

May 2012

May 2012

High school or equivalent, Computer Science

India

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate

Languages

English
Beginner
Hindi
Beginner
Malayalam
Beginner
Kannada
Beginner