April Lugod Clough

Managing the hotel and residences brand, outlets, products, and services.

Planning campaigns, analyzing metrics, and identifying trends.

Creating marketing strategy and budgets.
Overseeing the creation of marketing materials and content, and perform all other relevant tasks essential for supporting business revenue.

Managing and handling all Digital and Offline Marketing channels.

Building Public Relations, engaging relationships to the media for the benefit of the business.

Managing all social media platforms and monitoring growth and metrics.

Managing Online Booking channels for the properties.

Planning and budgeting and releasing campaigns.

Develops a public relations program for the hotel based on its marketing goals.

Develops and organizes promotional activities, coordinates with departments concerned.

Invites VIPs and media to promotional activities; prepares and issues press releases.

Establishes sales leads from the study of magazines, newspapers and from personal contacts; coordinates sales leads with Banqueting and Sales Departments.

Disseminates corporate press releases to appropriate local trade and consumer media.
Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.

Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.

Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.

Coordinating all activities with the General Manager.

Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests.

Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.

Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate.

Maintains mailing list/contact file.

Maintains hotel photo file.

Develop hotel gifts and giveaways.

Coordinates hotel photography when required.

Monitors awareness of competitor activities and use information when developing strategies.

Plans and coordinates sponsorship activities.

SEO content writer
Create content marketing, and social media presences
Engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages

Keeping updated with new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Instagram Management
FB Account Management
FB Ads

Videography and Cinematography
Content Creation
Basic Photoshop
Advanced knowledge in CANVA
Illustrator ( Logos & character design )
Simple animations
Expert in Social Media Management
Algorithms and account management.

• Marketing and selling Italian Tiles for indoor and outdoor fit-out; and European Artificial grass for landscaping and outdoor finishes.
• In charged with the Sales outcome and Marketing promotion of my materials and services to ensure profit.
• Ensuring Digital Marketing strategies and ideas are implemented by relaying information and requirement to our PR & Marketing team with the essential contents of newsletters, print ads, company profile, and all other professional publications.
• Meeting with key personnel such as Architects, Project Managers, and Owners to ensure our materials are specified and ordered for prospective projects.
• Assure business relations are kept with the consultants, architects, direct clients and contractors.
• Establishes and adjusts selling prices by monitoring costs, studying the local market, knowing the competition and supply & demand within the industry.
• Ensures Lead generation through Telemarketing and Networking participating during Exhibitions inside and outside Qatar.
• Increasing business and social influence by establishing personal networks and Organizing events for the company to invite prospective buyers that leads to closing a deal.
• Establishes objectives by forecasting and developing annual sales quotas for every product/services.
• Sourcing out prospective Suppliers and Partners within Europe and Local market to enhance the company’s ability to increase profit.
• Maintaining business relationship with current suppliers from Europe and from the Local market.
• Tracks and follow up pipeline.
• Manages Sales Operations process from design stage through to the Delivery and Completion of every project.

• Project Management. Handled a small team of Draftsman, Project Coordinator and Installation team to delivering landscaping projects for residential and small commercial clients.

• Submitted Report to Department Head and Managing Director: Monthly, Quarterly, and Annual Sales Reports, Project costing and Profit Reports.

• In charge of monitoring our team's day-to-day sales activities such as lead generation, cold calls, walk in customers and daily appointments, reported to the Club Manager.
• Deliver daily sales targets and closed monthly revenue targets.
• Assisted struggling sales team members to close a sale.
• Addressed concerns, complaints, and created solutions from a sales and marketing perspective from received feedbacks from the existing gym members.
• Organized Club Promotions and Events to increase Sales for the membership such as corporate events and distributed print ads promoting Fitness Classes, Fitness Equipment and Fitness Instructors to retail and corporate market.
• Worked overtime hours to reach sales targets for the club.
• Ensured that services sold such as Personal Training, Gym Equipment, and Group Classes were provided with excellence.
• In-charged in coordinating sales strategies and promotions to meet monthly sales targets.

• In charged to produce sales to help the team reach the quota. I was selling luxury real estate properties built by Century Properties.
• Prepared and planned publication of all publicity and advertising material to maximize lead generation.
• Conducted day to day marketing activities and monthly gala events to invite customers for group presentations to increase the sale.
• Generated Leads and sourced prospective buyers through guerrilla marketing, direct sales, and personal appointment settings.
• Built my own Planning, Marketing Strategy and Closing Techniques based on the nature of the market and the current demands.
• Attended sales and marketing training.
• Reached target of 3 units per year equivalent to 10M PHP.

• Guided and oriented the team during working hours for providing excellent customer service for our client’s bank account holders.
• Handled and responded to escalated calls from frustrated clients.
• Guided the team to achieve quality calls target set by the management.
• Performed “up-sales”, during calls (converting the customer service calls into sales) and received excellent performance award for achieving Sales target in bank facilities.
• Trained and guided my team members how to effectively educated the customers about bank facilities and to take advantage of the telephone calls to turn them into a closed sale.
• Performed weekly recorded calls analysis to ensure the team’s excellent customer service calls are monitored and maintained.
• Motivated the team to perform under high pressure during volume of calls received by creating and planning events and team buildings.
• Organized Quarterly Team Activities and maintained team's healthy and professional relationship.
• Provided Monthly “Agent Recognition Award” which built strong and healthy team competence in Customer Service and in Sales.
• Attended to monthly Division Meeting and presented reports on Team Performance.
• Conducted weekly Team Meeting for customer service calls and Bi-monthly sales training to increase up-selling performance.

• Started as part time as a student. Eventually turned to be a full time job in 2005.
• Travelled across the Philippines to collect relevant data need for market study and surveys.
• Met with clients within the target market location to conduct interviews to understand the buying behavior and market demands.
• Prepared the questions and ensure probing is conducted in order to extract the right amount of essential opinions from the end-users.
• Editing surveys and questionnaires before submitting to and for Analytical Evaluation.
• Moderated focus groups discussion with the use of Visual Aids, Creative Experimentation, and Interaction with the participants.
• Conducted ethnographic research (observing people in their homes and other environments);
• Conducted qualitative or quantitative surveys, which may involve field, interview or focus group assessments.