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Joelle Habib , Content Creator

Joelle Habib

Content Creator·Property Shop Investment

United Arab Emirates

Master's degree, Digital Media

Work experience

Total years of experience: 7 years, 7 months

Content Creator

October 2025 - Present

Property Shop Investment

Abu Dhabi, United Arab Emirates

October 2025 - Present

• Produced and managed multimedia content across social media and web platforms in line with brand
and campaign objectives.
• Created short-form video content for TikTok, Instagram Reels, Snapchat, and YouTube boosting
engagement and reach across channels.
• Analyzed performance metrics to refine content strategy based on engagement, reach, and audience
insights.
• Supported on-site video shoots and property showcases, and attended media briefings with top real
estate developers in Abu Dhabi to cover new launches and market updates.
• Stayed up to date with market and social media trends to keep content fresh, relevant, and competitive.
Company industry:
Real Estate

Digital Content & Social Media Manager

October 2024 - October 2025

Digital Swot Mena

Dubai, United Arab Emirates

October 2024 - October 2025

• Developing and executing data-driven content marketing strategies aligned with brand objectives to
enhance audience engagement and visibility.
• Creating high-quality, SEO-optimized content for websites, blogs and social media platforms to drive
organic traffic.
• Producing, filming, and editing engaging video content for social media, increasing brand awareness
and audience retention.
• Collaborating cross-functionally with design, video editing, SEO, and social media teams to develop
and execute cohesive, high-impact marketing campaigns.
Company industry:
Marketing

Digital and Social Media Executive

June 2023 - November 2024

LBCI Lebanon

Jounieh, Lebanon

June 2023 - November 2024

•Developed and executed audience-driven social media strategies to promote TV programs, news segments, and exclusive content.
•Managed and optimized social media platforms (Instagram, Facebook, Twitter, YouTube, TikTok) to maximize viewer engagement and brand reach.
•Monitored real-time social media metrics and audience insights to adjust content distribution and boost engagement.
•Analysed social media trends in the media and broadcasting industry to enhance digital storytelling and campaign effectiveness.
•Coordinated with graphic designers, video editors to create high-quality content.
Company industry:
Journalism
Job role:
Writing and Journalism

Social Media Specialist

January 2022 - February 2023

OTV Lebanon

Beirut, Lebanon

January 2022 - February 2023

•Managed and published multimedia content across OTV’s social media platforms to maximize audience engagement and reach.
•Monitored SEO performance, social media analytics, and user engagement to optimize content strategy and improve visibility.
Company industry:
Journalism
Job role:
Writing and Journalism

Social Media Coordinator

January 2022 - January 2023

United for Lebanon

Beirut, Lebanon

January 2022 - January 2023

• Verified newsworthy content to ensure accuracy and credibility before publication.
• Managed content coordination across UFLs social media platforms to maximize engagement.
• Led live social media broadcasts during events, enhancing real-time interaction and visibility.
Company industry:
Law Firm

News Reporter

January 2022 - January 2023

OTV

Beirut, Lebanon

January 2022 - January 2023

• Researched, Produced and delivered news content for television and digital platforms, including in
depth reports, live/taped interviews, and real-time coverage of breaking news.
Company industry:
Media Production

Presenter and Content Creator

July 2020 - May 2021

OTV Lebanon

Beirut, Lebanon

July 2020 - May 2021

•Hosted and produced a daily Social Media segment for the 8th news bulletin, delivering 3-minute updates on the latest technology trends and social media news.
•Created, scripted, and hosted QUICK TIP - عفكرة, a 2-minute segment covering diverse topics such as animals, food, traditions, cultures, body language, and mental & physical health.
Company industry:
Journalism
Job role:
Writing and Journalism

Character Generator Operator

January 2018 - January 2021

TV

Beirut, Lebanon

January 2018 - January 2021

• Created and managed on-air graphics and lower thirds (straps) in Arabic, English to enhance live
broadcasts.
• Edited real-Time visuals using Adobe Photoshop for on-air display.
• Ensured accuracy and consistency of captions, headlines, and graphics to maintain broadcast quality.
Company industry:
Media Production

Education

Lebanese University

May 2022

May 2022

Master's degree, Digital Media

Lebanon

Lebanese University

May 2021

May 2021

Master's degree, Press and Science Information

Lebanon

Lebanese University

May 2020

May 2020

Bachelor's degree, Journalism/Radio-TV

Lebanon

Skills

Journalism
Expert
Journalism
Expert
Social Media
Expert
Social Media
Expert
News Editing
Expert
News Editing
Expert
TV Presenting
Expert
TV Presenting
Expert
Online Journalism
Expert
Online Journalism
Expert
work under pressure
Expert
work under pressure
Expert
time management
Expert
time management
Expert
fast learner
Expert
fast learner
Expert
Digital Storytelling
Expert
Digital Storytelling
Expert
Voice-over narration
Expert
Voice-over narration
Expert
SEO writing
Expert
SEO writing
Expert
Feature articles
Expert
Feature articles
Expert
Editorial content
Expert
Editorial content
Expert
Scriptwriting
Expert
Scriptwriting
Expert
Live reporting
Expert
Live reporting
Expert
Reports and Documentary production
Expert
Reports and Documentary production
Expert
Public speaking
Expert
Public speaking
Expert
Audience engagement
Expert
Audience engagement
Expert
Graphic design - Video editing
Beginner
Graphic design - Video editing
Beginner
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL STORYTELLING
Intermediate
DIGITAL STORYTELLING
Intermediate
DOCUMENTARY FILMS
Intermediate
DOCUMENTARY FILMS
Intermediate
FREELANCE WRITING
Intermediate
FREELANCE WRITING
Intermediate
JOURNALISM
Intermediate
JOURNALISM
Intermediate
PUBLIC SPEAKING
Intermediate
PUBLIC SPEAKING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Social profiles

Personal Website
Personal Website
behance.net/JoelleGHabib

Instagram
Instagram
instagram.com/joelle.g.habib/

Languages

English
Expert
French
Expert
Arabic
Native Speaker

Training and Certifications

Training
Media content and outreach intern
Democracy Reporting International Lebanon
Mar 2023
Radio/Tv course
An-Nahar Academia
Oct 2018