Marketing Executive In Charge
Cravia Inc.
Total years of experience :14 years, 5 Months
Marketing Executive In Charge for Zaatar W Zeit and The Steak Bar
1.Responsible for creating, implementing & measuring the success of a comprehensive marketing & communications program that will enhance the image and position of the company within the marketplace & facilitate internal and external communications.
2.Responsible for editorial direction, design, production & distribution of all publications.
3.Coordinate media interest & ensure regular contact with target media and appropriate response to media requests.
4.Ensure to regularly conduct relevant market research & oversee this activity. Monitor trends.
5.Lead projects, such as cause-related marketing, special events and sustainability projects.
6.Coordinate the appearance of all print materials such as letterhead, use of logo, brochures.
7.Responsible for the execution of all internal and external communications including advertising & marketing materials such as brochures, outdoor signage and client communications including newsletters, flyers, posters.
8.Coordinate activities including events & implement marketing campaigns:
A\]Project scheduling.
B\]Management of vendor selection & purchasing process.
C\]Budget preparation.
D\]Writing, translating and editing, including supervision of outside writers, & final proofing for accuracy of information.
F\]Print Production management & coordination of delivery of project.
G\]Analysis of campaign effectiveness & strategy recommendations for future. Analyzes, monitors & evaluates marketing & sales efforts & reporting results.
H\]Establish overall copy, content focus & strategies for all communications materials.
I\]Assembles creative assets for season and individual event campaigns, including photos, quotes, branding.
J\]Oversees all materials for consistency. Proof and edit all marketing communications materials.
9.Strategy and planning:
A\]Responsible for the achievement of marketing & communications goals. Evaluates systems & reports results.
B\]Develop plans for the marketing program, monitor progress & evaluate performance.
Key Responsibilities:
1. Understand the brand, products, marketing strategy, and activities:
A\] Be an expert on the brand and its products, stay up to date on local and international launches and news.
B\] Follow all the communication activity, regionally and locally, and understand the campaign platforms and their objectives.
C\] Offline presence to cover all events and campaigns taking place.
D\] Be the voice of the company in social media space and the voice of the customer inside the company.
2. Engage with consumers and manage online platforms:
A\] Be the brand guardian on all online social platforms (FB, Twitter, Linkedin, YouTube, Instagram, ..); Establish and manage presence on social networking platforms to increase brand awareness.
B\] Engage with consumers in the name of the brand; in dialogues and interactive conversations.
C\] Seed content, messages and campaign activation
D\] Create engaging content aligned with the brand strategy.
E\] Attend all social platforms 24/7.
3. Monitoring, measurement and analytic:
A\] Prepare analytic reports (quantitative and qualitative) to monitor all platforms.
B\] Maintain an understanding of online metrics; expert with using latest measurement tools.
C\] Analyze the performance of the channels by using appropriate tools and detailed reports.
D\] Monitor trends in social media tools and applications.
E\] Monitor competitors and similar brands activities on social media locally, regionally and internationally to come out with the best practices.
4. Strategy and planning:
A\] Input knowledge from online space to team to drive insights to campaign development.
B\] Take part in strategy setting.
C\] Pre-Crisis planning to be prepared to face if it occurs
D\] Set monthly and weekly editorial plans setting for all social platforms.
E\] Set a yearly editorial plan for the holidays based on the local and regional calendar.
- maintain and develop the turnover of the key account clients including billing and quotations.
-monitoring all major account clients, create a personalized relation.
- communication with TnT and agents worldwide for tracking and solving all pending and problematic issues.
-handling and following up all imports and exports requests.
-manage and maintain regular contact with customers at all appropriate levels.
- review the performance of the customer's account and line management.
-establishing long term relationship with clients-handling all major accounts claims.
-build a wide awareness of all TNT services and capabilities.
-awareness of clearance procedures and customs requirements.
- Cargo specialist: airfreight, truck and cross shipping handling.
•airfreight operation: checking rates with airlines, booking with appropriate airline, communication with airline and transit hubs, follow up on clearance and delivery at destination, dangerous goods and special services handling.
•truck operation:knowledge of all GCC countries regulations and requirements for road shipment's clearance and documentation required, all prohibited and restricted items to be loaded on truck board.
