CEO
alanwa
Total years of experience :37 years, 9 Months
This organization composes of a group of companies spread over four contents of the world (Asia, North America, Europe and Africa). It composes of three integral parts, real estate development, management and investment; ownership of various “five stars hotels”; and financial investments.
This organization is one of the top 100 companies and a leading service provider in the service industry in KSA.
It serve its customers through (15) branches with over 10, 000 employees, and offer total services solution.
Accomplishments:
Sales grew by 600% in 2004 and profits by 192%.
Profits grew by 300% in 2003.
Sales grew by 400% and in 2002.
Responsibilities:
• Acting CEO during the CEO's absence
• Responsible for the management of company's branches
• Responsible for the strategic planning and tactical development of the marketing and sales functions, with a calendar of activities to be performed each quarter, forecast revenue bookings monthly, and billings per budget cycle
• Establishment of a new company’s mission and vision statements and web-site
• Establishment of a new system to merge the marketing and sales departments and regions under the marketing and sales department
• Aggressively grow the gross sales and produce significant profitability
• Grow, train and develop the marketing and sales staff, and providing dynamic and proactive leadership
• Focused lead generation and contact database development
• Development of sales manual / sales training / sales collateral
• Define and develop focused and aggressive selling strategies for the sales team
• Analysis and evaluation of the effectiveness of sales, methods, and results, and development of new sales targeting programs and an incentive and compensation plans
• Development and execution of a comprehensive marketing plan, segmentation, and services positioning
• Development of strategies, objectives to meet goals, and be responsible for direct sales and client support to B to B and B to C customers
• Responsible for all corporate communications, advertisements, and promotions
• Establishments of e- prequalification documents, catalogues, promotions, and CRM programs
• Brand repositioning
• Forecasting and pricing development
The Saudi Cable Company (SCC) Group is one of the top 100 companies in KSA, and is the first cable manufacturer (fiber optic & copper) in the Gulf, and remains one of the largest cable manufacturers in the Middle East. SCC Group was founded in 1975, and is organized into four groups: SCC Cables (Saudi Arabian cable manufacturing), SCC Marketing (International Sales and Marketing), Mass Cables (Turkish cable manufacturing), and Midal Cables (Bahrain aluminum manufacturing). The company has more than 2, 500 employees.
Accomplishments: Sales rose by 23% in 2000 and the same in 2001 for the Saudi operations.
Responsibilities:
• Responsible for the design and implementation of a new marketing department
• Responsible for the hiring of new marketing team
• Establishment of a marketing database
• Design and implementation of various corporate marketing strategies and the development of plans and programs that maximize consumer experience
• Execution of marketing programs targeted to a customer base, which includes creative targeting, positioning, and segmentation
• Conducting market research projects, which include competitive analysis and product development initiatives
• Developing and implementing customer satisfaction and customer feedback analysis
• Researching, analyzing, and managing the development and implementation of strategic marketing programs
• Responsible for the design and implementation of various corporate marketing strategies and the development of plans and programs that maximize consumer experience
• Execution of marketing programs targeted to a customer base, which includes creative targeting, positioning, and segmentation
• Conducting market research projects, which include competitive analysis and product development initiatives
• Assisting operating divisions with marketing plans for existing and new projects
• Serving as an internal marketing consultant to divisions in such areas as competition, customer service, pricing, and market environment, trends, and customer satisfaction
• Researching, analyzing, and managing the development and implementation of strategic marketing programs
• Responsible for the design, renovation, and supervision of government projects
• Supervising a team of draftsmen, superintendents, surveyors, construction, electrical, and mechanical engineers to manage the supervision of a project in all phases of construction
• Cost estimation and the preparation of buildings technical reports