Laila KASSAB, Store Manager

Laila KASSAB

Store Manager

Azadea

Location
United Arab Emirates - Abu Dhabi
Education
Diploma, Marketing and Communication
Experience
7 years, 4 Months

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Work Experience

Total years of experience :7 years, 4 Months

Store Manager at Azadea
  • United Arab Emirates - Al Ain
  • July 2012 to September 2014

-Planning and scheduling daily, monthly, and yearly store events.
-Liaise with external agencies and authorities as necessary.
-Manage cash and payment systems in accordance with company procedures and policies.
-Conduct daily briefings with the team; review handbook,
-Compare sales revenue against set targets.
-Stock management (Display, rotation, inventories).
-Providing critical analytical feedback to the Operations, Buying, and Merchandising Department regarding product, ranging, pricing and competitive activities and opportunities.
-Creating and organizing the customer’s data.
-Maintain excellent customer services and Resolution of customer complaints.
-Collecting and analyzing customers’ feedback.
-Interview, hire, train and guide team members.
-Tracking, measuring and intercepting the team performance, concerns and needs” to improve work environment.
-Coaching and developing the retail team.
-Ensure all staff comply with the Grooming and Dress Code policy to ensure the staff represent a brand that is distinguishable and recognizable internationally.

Store Manager at Mechany Fashion
  • United Arab Emirates - Abu Dhabi
  • March 2011 to December 2011

- Maintain excellent customer services and facilities.
- Manage cash and payment systems in accordance with company procedures and policies.
- Plan and implement shop merchandising, layout and customer traffic flow.
- Manage selling and customer service activities and staff competence in these areas.
- Liaise with external agencies and authorities as necessary (Maintenance company, Municipality, safety inspectors, etc).
- Manage, maintain and report as necessary all merchandise and non-merchandise stock.
- Manage upkeep and condition of all equipment, fixtures and fabric of shop premises.
- Seek and continuously develop knowledge and information about competitor activity, pricing, and communicate this to the Brand Manager.
- Coordinate with the IT department in order to maintain effectiveness of store systems.
- Manage and motivate staff, recruit staff, train and develop staff, and ensure HR procedures (appraisals, discipline, etc).

Assistant Manager at Mechany Fashion
  • United Arab Emirates - Abu Dhabi
  • August 2008 to March 2011

- Customer relation.

- Staff management (supervising, guide and support, motivation, conflict resolution).
- provide administrative support for the manager.
- Providing the necessary financial reports to the Shop Manager.
- Assist in monitoring sales performance.
- Assist in adjusting strategies.
- Monitoring and coordinating of ordering, receiving, stocking, inventory control.
- Prepared the Daily and Monthly sales reports.

Sales Associate at Mechany Fashion
  • United Arab Emirates - Abu Dhabi
  • December 2006 to August 2008

- Customer service.
- Participating in the day-to-day running of the shop.
- Receiving deliveries, re-shelving or storing stock.
- Assisting with regular stock checks and annual stock takes
- Operating the till and accurately handling cash
- Prepared the Daily and Monthly sales reports.
- Trainer for new staff
- Merchandizing.

Education

Diploma, Marketing and Communication
  • at Mohammed V University
  • August 2004

Specialties & Skills

Conflict Resolution
Coaching Staff
Daily Operations
Customer Care
Merchandising
Microsoft Office
Planning and scheduling.
Presentation and Communication Skills

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Training and Certifications

Managerial Development Program (Certificate)
Date Attended:
January 2014