Marketing Manager
INGOT Brokers
Total years of experience :13 years, 8 Months
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Lead the delivery of campaigns on the previously set deadlines across the digital marketing mix; including email, search, display, social media etc.
• proactively testing new and/or improved marketing approaches within the context of the wider marketing and business strategy
• Thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Deliver reporting and insight that accurately assesses the delivery and performance of each campaign to the higher management
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with editorial team to drive SEO in content creation
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Commits to OFFTEC vision, mission, core values and purpose
• Helps in implementing the company's strategic marketing plans to achieve corporate objectives
• Prepare and implement the marketing plans for all OFFTEC’s departments (Office &Banking solutions, IT Infrastructure Solutions, Networking & IT Security Solutions, Physical Security Solutions, Software Solutions, Printing Solutions, Integrated Solutions, Furniture Solutions)
• Develop and update sales collateral
• Liaise with external vendors to execute promotional events and campaigns
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Plan, develop and implement PR plans
• Prepare and implement OFFTEC’s participation in events with or without the involvement of the PR agency
• Manages the market research analysis activities
• Manage and guide the telemarketing activities (Surveys, research, lead generation)
• Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to the management
• Responsible for monitoring the local media and communicating industry information (such as tenders and competitor ads) to the relevant parties at OFFTEC
• Event planning, design and production within time limits
• Responsible for monitoring, and updating the company website and online channels;
• Generates new lines of revenue through digital assets
• Manage the online and digital media strategy
• Develop, organize and evaluate SEO and content strategies
• The ability to work with back-end SEO elements such as metadata, site speed optimization, and related skills
• Experience with Google’s Keyword Tool
• Manages all social network platforms activities, including Facebook, linked in, and Google AdWords: Search-Network-Only, Search-Network-With-Display, Display-Network-Only, video, Remarketing and App Campaigns).
• Responsible for processing all invoices and expenses, and in handling budgeting matters related to the marketing department
• Prepares and submits periodical reports such as (Weekly: Marketing Leads Reports, Complaints Status Report. Monthly: Google Analytics, Social Media Performance Report. Quarterly: Cross Selling Reports)
• Manages marketing collateral inventory and the library of all written material, including press folders and promotional items, and other marketing department material
• Analyze market trends and recommend changes to the marketing strategy and develop new strategies based on the analysis and feedback
• Communicates with customers by telephone, email, letter and face to face
• Investigate and solve customers' complaint, which may be complex or long-standing problems that have been passed on by customer service assistants
• Improves customer service procedures, policies and standards
• Meets with other managers to discuss possible improvements to customer service;
• Lead and Train staff to deliver a high standard customer service
• Analyzing questionnaires
• Organizing and hosting presentations and customer visits
• Assisting with promotional activities
• Handling customer inquiries, requests and complaints in a professional manner that reflects the company's image
• Maintain high level of customer service (contact) through client calls, product and concept research to ensure feedback Is gained on the company's products and services
• Up / Cross selling