Lekha Praveen

 Accountable for undertaking all tasks as related to project management from start to finish of each project.
 Coordination of costs procurements from various fields (countries of research) and delivering optimum cost
to clients.
 Preparing proposals to pitch for projects as per client’s business needs.
 Upon project commissioning, initiate project launch after liaising with relevant support teams.
 Undertaking fieldwork dates coordinates such as organizing field work dates, writing recruitment
questionnaires, discussion guides, setting up field work and venue and relaying these back to clients.
 Analyze the data and information collected during fieldwork and prepare the project report for the client.
 Upon project completion raising final invoices, updating the same within the financial systems, working in
tandem with finance to make sure all the project financials are in exacts.
 Collaborate across Nielsen’s APP qualitative business units to support ongoing best in class logistics &
process improvement efforts.
 Take initiative in seeking resources/assistance, make corrections while ensuring the project executed within
the schedule timeline and budget.
 Participate in regular review/feedback of systems, procedures and any operation concerns with the end goal
of improving productivity and cost efficiency.

• Project lead and key contact for large-scale international projects.
• Responsible for business development, bidding of projects and directly overseeing the delivery of projects
in the MENAP region.
• Directly manage local team.
• Leading large-scale bids and projects for quantitative and qualitative projects.
• Contribute to client pitch at the proposal stage.
• Responsible for the design, execution and delivery of ad-hoc and tracking research projects, from taking
a brief to presenting results to the client.
• Managing large-scale bids and projects with attention to budget, timing, consultation and quality, and
ensure that the direct team handles bids and projects in the same way.
• Co-ordinate with both internal and external clients on projects conducted in the MENAP region.
• Managing financial performance of projects.
• Providing leadership to direct team to ensure the correct skills and culture exist within the organizational unit.
• Provide insights on the MENAP region and work within the framework of the organization and the region to
deliver insights and recommendation to clients on key business issues.

• Involved in execution of advertising research projects for client across industries.
• Responsible for the design, execution and delivery of ad-hoc and tracking research projects, from taking a brief to presenting results to the client.

Involved in execution of both quantitative and qualitative research projects for Procter & Gamble.
• Responsible for the design, execution and delivery of ad-hoc and tracking research projects, from taking a
brief to presenting results to the client.
Responsibilities
• Involves execution of research study, right from creating research proposal to providing insights to the
client.
• Involves project management and co-ordinating among the various departments involved in project
execution - data acquisition, data cleaning and data processing.
• Provide insights to the client on full-service projects.
• Handling quantitative and qualitative projects for Procter & Gamble.
Projects Details
• Worked on various quantitative (usage & attitudes, concept tests, In-home usage tests, etc.) and qualitative
(in-depth interviews, focus group discussions) studies for Procter & Gamble across all product categories.
Softwares Used :
• Quanquest
• Quanvert

Involved study of Store and Panel data collected by the company and analyzing it.
• Providing Insights to the client.
• Running periodic reports (Monthly, Quarterly & Annual Reports and Ad Hoc Projects).
• Running Brand Briefing Books (Brands Performance across various categories).
Responsibilities
• Preparing Back Up Plans for the team and Cross Train / Work within the team across various
Divisions/Categories
• Ensuring that Weekly, Monthly & Annual Documentation are done on time
• Handled the Snacks division (cookies, crackers and wholesome snacks products) independently.
Projects Details
1. Kellogg’s Overview
2. Brand Briefing Books: Kellogg’s Brands performance
3. Cross Purchase Analysis: Giving the insights to the client as to which Brands are Gaining/Losing share and
from/to whom.
4. Trial & Repeat Reports: Evaluates the performance of a new product by measuring the initial product
attraction (Trial) and ongoing product acceptance (Repeat).
5. New-Lost-Retained (NLR) Reports: Analyzing the purchase behavior of specific Target Groups for a
specific category or brand.
6. Heavy-Medium-Light (HML) Buyers Reports: Households that purchase the Category or Brand and are
either considered a Heavy, Medium or Light Buyers of that product or category.
Softwares used :
• Xlerate and Powerplus (for Store data)
• QS3 (for Panel data)