Marketing and PR Executive
Sarova Hotels, Resorts and Game Lodges
Total years of experience :19 years, 10 Months
Specific Roles;
Developing advertising strategies in line with the group’s annual promotion and
campaign calendar.
Facilitating and spearheading target driven integrated marketing communication: online
and offline.
Supporting and spearheading implementation of unit events and promotions calendar
Strengthening and supporting unit based promotions ( F&B)
Sourcing and implementing Strategic Brand partnerships
Participation in events and exhibitions.
Managing collateral production and distribution.
Managing Merchandise distribution
Formulating marketing and publicity strategies.
Ensuring well maintained signage across the group.
Brand Standardization: reviewing of corporate brand identity and standardizing each
unit to align to overall group corporate identity.
Managing social and digital media platforms of the group e.g. Instagram, Facebook, You Tube, Linked In and Twitter through timely and relevant content updates.
Managing all social media platforms i.e Facebook, Twitter, Instagram for the hotel and sister properties including Cloud Hotel and Suites, Mara Concord Lodge and Bahari Dhow Beach Villas.
Updating hotel website with relevant and timely content.
Providing briefs for advertising and promotional materials.
Liaising with Food and Beverage Departments and Front Office in coming up with and executing marketing promotions for restaurants and rooms.
Organising media site visits to all properties.
Formulating marketing and publicity strategies including building partnerships with relevant organisations to ensure publicity and marketing of the hotel.
Responding to customer queries and comments on Online Travel Agents e.g. Trip Advisor.
Managing events at the hotel and ensuring media coverage including writing of press releases.
Managing, selecting and providing briefs for advertising on print, electronic and social media platforms.
-Coordinating events through ensuring everything goes as planned including budgeting, guest attendance, venue availability and media coverage. -Liaising with internal customers, agencies, production houses and suppliers to ensure campaigns are rolled out in a timely manner.
-Ensuring delivery of quality advertising material by checking on accuracy in terms of data integrity, layout, house policy and grammar.
- Managing of all ongoing campaigns by ensuring agencies get relevant material while also ensuring correct information is supplied timeously.
-Conceptualising and executing marketing campaigns in consultation with the Marketing Manager.
-Ensuring content received from suppliers have all accompanying material such as images of casts as well as promo material for the shows.
- Building of publicity of Maisha Magic East and Maisha Magic Bongo channels (Previously Maisha Magic and Maisha Magic Swahili) and shows. Writing of press releases on new shows towards building publicity and awareness.
- Building publicity of Maisha Magic and Maisha Magic Bongo TV channels (Previously Maisha Magic and Maisha Magic Swahili) through arranging of interviews on relevant media stations.
- Coordinating press, VIP and other guests’ invitations during events.
-Report writing /Media Reports of Various Brands monitored by the Dept
-Account Executive for various clients’ portfolio
-Sales and Marketing of Media monitoring products.
-Liaison person for monitoring clients.
-Training of staff on aspects of media monitoring on both Editorial & advertising.
-Proposal writing
-Business Development
-Media Monitoring and Analysis
-Editing and compilation of articles on topical issues
Marketing of media monitoring service
Media monitoring product development
Coordination of media monitoring staff
Training of media monitors
Report and proposal writing
Editing of media alerts
Conducting interviews and compilation of features, public relations articles and straight news items for clients on behalf of the company.
Selecting and liaising with journalists on coverage of events on behalf of clients.
Organizing for advertising space and approving advertising copy for clients on relevant media channels.
Carrying out market evaluation and research as per clients needs.
Organizing and managing events to suit clients' tastes and needs.
Facilitating design and production of information materials e.g. Brochures, television and radio documentaries and also promotional items such as banners and other branded items.
I served as an intern at Kenya News Agency Mombasa Bureau in 2002 and my roles included; • Collecting and disseminating news items from various parts of Coast province for broadcasting and publication on national media stations. • Presenting English news bulletins for Coast based Pwani FM . • Supervising all interns at the bureau during the period of internship. . Editing and relaying of news to KNA headquarters in Nairobi. . Compiled features on the tourism industry in Coast Province for broadcast on KBC TV channel..