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Linda Sinan, Head of Marketing

Linda Sinan

Head of Marketing·Booming Solutions

Qatar

Bachelor's degree, Bachelor of Science in Marketing

Work experience

Total years of experience: 10 years, 4 months

Head of Marketing

March 2024 - Present

Booming Solutions

Doha, Qatar

March 2024 - Present

• Lead strategic marketing initiatives for Booming Solutions, a prominent marketing agency in Qatar.
• Spearhead comprehensive marketing campaigns to increase client acquisition and brand visibility.
• Direct a team of marketing professionals, fostering a collaborative environment that encourages creativity and innovation.
• Develop and implement marketing strategies tailored to meet client objectives, ensuring alignment with market trends and business goals.
• Establish strong client relationships, driving client satisfaction and retention through effective communication and strategic guidance.
• Create social media strategies, generate creative and engaging content (both written and visual), and analyze data to enhance brand visibility.

Company industry:
Marketing

Marketing Manager

August 2020 - July 2023

Alef Group

Sharjah, United Arab Emirates

August 2020 - July 2023

• Proposed, developed, and implemented marketing plans and campaigns to build brand awareness.
• Developed social media plans and strategies, produced creative and engaging content (written and visual), and analyzed data to boost brand visibility.
• Submitted and analyzed monthly marketing, PR, and social media reports to the Head of Marketing and found ways for improvement.
• Developed events plans, activation ideas, and rollout schedules to promote Alef and its projects.
• Worked closely with the PR agency to create a media plan, aligned them with Alefs marketing strategies, briefed them to publish worthy articles, news, features, and press releases.
• Coordinated and aligned with the Head of Marketing to streamline marketing and branding strategies.
• Coordinated with Alefs partners, built strong relationships, and secured sponsorships.
• Managed day-to-day campaigns and ensured brand consistency.
• Created, maintained, and grew new and existing social networks.
• Formed key relationships with influencers across social media platforms.
• Researched new media platforms, trends, and industry opportunities.
• Wrote effective, concise copy for multiple platforms, websites, and social networks.
• Managed the companys blog and editorial calendar that aligned with social updates.
• Directed customer inquiries arising through social media to the relevant divisions.
• Ensured all press materials, social and website content, and other related media followed brand guidelines and marketing best practices.
• Ensured that the companys achievements were communicated and promoted both internally and externally.

Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Coordinator

September 2018 - August 2020

Bukhatir Education Advancement and Management International

Sharjah, United Arab Emirates

September 2018 - August 2020

• Developed strategic marketing plans and conduct promotional activities to drive enrolment at school. Met 100% of the new enrolment target.
• Responsible for planning and executing marketing and digital marketing campaigns aimed at creating awareness, interest, and ultimately enrolment.
• Managed all social media platforms and launched different initiatives that led to an increase in followers and engagement by 50%.
• Created and managed the school website, improved the schools web presence, and increased usage of the website by 30%.
• Coordinated with the media agency to build a media plan, highlight the companys achievements, and work closely with them on producing the right content for press releases.
• Coordinated with advertisement agencies to deliver creative designs, implement and assess the success of advertising campaigns following the directions of the Head of Marketing.
• Worked closely with graphic designers to produce creative designs for marketing campaigns.
• Submitted monthly marketing plans to analyze the marketing campaigns performances and find ways for improvements.
• Produced all marketing and communications materials to promote the schools events and activities.
• Organized the schools events and graduation ceremonies.
• Ensured all press materials, social and website content, and other related media followed brand guidelines and marketing best practices.
• Posted worth articles on educational platforms.
• Maintained open lines of communication with existing parents to ensure their concerns, complaints, and compliments are handled effectively, efficiently, and promptly.

Company industry:
Primary, Prep, & Secondary School

Marketing Executive & Parents' Relations Officer

August 2015 - September 2018

New World Private School

Dubai, United Arab Emirates

August 2015 - September 2018

Managed integrated social media campaigns, ensuring consistent brand messaging and effective engagement with target audiences
Communicated with target audiences and nurtured customer relationships to support marketing and enrolment objectives
Sourced advertising opportunities and coordinated the placement of adverts across relevant channels in line with marketing goals
Managed the end-to-end production of marketing materials, from briefing to delivery, ensuring alignment with school branding
Sourced and secured sponsorship opportunities to support school marketing initiatives and events
Contributed to and developed marketing plans to promote the school and its programmes to prospective families
Drove enrolments by promoting the school to prospective parents and clearly presenting its value proposition
Developed and enhanced communication channels to keep parents and stakeholders informed, engaged and aligned with school activities
Coordinated parent and community events to strengthen parent involvement and foster a collaborative school community
Ensured the school’s achievements were communicated and promoted promptly both internally and externally through appropriate channels

Company industry:
Higher Education

Education

Birzeit University

January 2015

January 2015

Bachelor's degree, Bachelor of Science in Marketing

Palestine

Tawaam Private School

January 2011

January 2011

High school or equivalent, High School Diploma

United Arab Emirates

Skills

Marketing

Expert

Public Relations

Expert

Digital Marketing

Expert

Social Media

Expert

Communications

Expert

DIGITAL MARKETING

Expert

Business Management

Expert

Marketing Communication

Expert

BRAND MANAGEMENT

Expert

CREATIVITY

Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Introduction to Digital Marketing
Great Learning Academy
Mar 2024

Training
Advanced Excel Course
Reforma Training and Coaching
Nov 2019
MS Power Point
Reforma Training and Coaching
Mar 2020