Louay Sewar, National  Manager Sales

Louay Sewar

National Manager Sales

confidential

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Mechanical Engineering
Experience
25 years, 9 Months

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Work Experience

Total years of experience :25 years, 9 Months

National Manager Sales at confidential
  • United Arab Emirates - Dubai
  • My current job since March 2020

Lead and manage nationwide sales teams and brand managers to achieve targets while overseeing rental division which consists of material handling, marines, earthmoving machinery, and power/man lift equipment. Develop and maintain productive and professional relationships with key stakeholders. Monitor and analyse branch performance metrics and review results with branch managers. Manage engines and transmissions packaging projects and finalize deals with oil and gas companies.
● Represented world's leading brands from USA, Japan, Germany, UK and Italy such as John Deere, MTU, Detroit, engines, Allison Transmissions, Isuzu Commercial Vehicles, JLG, Compair, Wirtgen, Liebherr, Crown, Stow, and Green Power Generators.
● Successfully structured the sales team and implemented KPI’S for each sales and brand manager.
● Lead the process in registering all the products with ADNOC (Abu Dhabi National Oil Company).
● Led project with RTA (Dubai Road Transport Authority) supplying 50 marine engines.
● Won B2B deal of 33 Allison Transmissions for armored personnel carrier military vehicles, manufactured by Falcon APC RAK worth AED3M.
● Won project worth AED4.2 M, supplying and installing racking solution for Manchester Logistic.

General Manager at Heavy Automotive & Machinery Dealer
  • United Arab Emirates - Dubai
  • September 2016 to April 2019

Managed pre/after sales activities while coordinating daily business operations and overseeing operational costs. Reviewed and monitored revenue while providing support to all departments to achieve targets. Drove greater revenue and reduced expenses by effectively managing profit and loss. Allocated budget resources, formulated objectives and strategies, monitored/motivated staff, and upheld excellent customer service.
● Represent world's leading brands such as Schwing Stetter, Pramac, TEREX, and Wacker Neuson for truck mounted concrete pumps, heavy / compact equipment, and power generators.
● Achieved 20% growth in turn over and saw remarkable growth in net profit in 2017.
● Awarded Best Dealer from Wacker Neuson in 2017.
● Recognised for outstanding sale in soil compaction and concrete compaction product.
● Achieved Best Revenue by dealer in Europe, Middle East, North Africa
● Received award for Best Seller in 2017 from Schwing Stetter concrete pump S55 in Middle East.
● Led to CMC being approved for implementing Quality Management System Standard ISO 9001:2015 BY DNV.GL.
● Cleared aged inventory in 2017 and retrieved over 10M from reserved provision.

U. E COUNTRY MANAGER at MAR AL-BAHAR CATERPILLAR DEALER 971 5 2 9 1 6 0 5 0 5
  • United Arab Emirates - Dubai
  • January 2010 to September 2016

Used equipment department Management for all UAE branches :

• Prepare a detailed marketing plan and follow-up with the sales Eng’s for the market coverage.
• Follow-up with the sales engineers on all potential deals, and provide assistance to close sales.
• Maintain up -to-date customer file.

• Watch carefully all activities of competition, and provide suggestions on how to counter-act.

• Planning to achieve the set targets, and the possibilities of improving the overall business.

• Asking the sales Eng’s to submit quarterly reports detailing for all activities performed during the quarter, all pending deals, and actions to be taken to close those deals.

• Develop the costumer service department

• Resourcing from CAT international and all dealers for the Used Equipment stock.
• Manage the U.E sales operation for all branches
• Cooperate with branches sales managers to achieve UE Sales target
• Control the repair & rebuilding process for the UE with the service manager.
• Reporting the yearly achievement & budget to GM

Manager (USED &RENTAL POWER SYSTEM &EQUIPMENT) at Mohamed Abdlurahman al Bahar (Caterpillar Dealer )
  • United Arab Emirates - Abu Dhabi
  • September 2007 to January 2010

Job Role/: Two Dept Management :

A- Managing POWER SYSTEM( RENTAL & USED) consist of
- 4 power sales engineers
- 4 administrators and accountant
- Power rental service dept

B- Managing MACHINES ( RENTAL & USED) consist of

- 3 machines sales engineers
- 2 administrator and secretary
- 2 fleet supervisor and demonstrator

-Preparing the yearly budget and business plan
-Decision of the new induction for rental machines by models and quantity
- Following up with the service supervisor
- Following up with sales engineers for the prospects
- Rolling out the aged rental machines and Gensets defining the selling price

CASE product Manager at Nasser Bin Khaled & Sons
  • Qatar
  • December 2005 to September 2007

product Manager heavy equipment dept
Case heavy machinery- NBKS GROUP DOHA -QATAR
Responsible for
• Sales operations in QATAR for CASE heavy equipments
• Communications with the supplier
• Orders and forecast
• The division yearly budget
Achievement

Increase the revenue from 12, 000, 000-. In 2005 Up to 36, 000, 000-.2006
Solve all the pending claims with supplier

senior sales at General contracting company (olayan group), CASE heavy equipments dealer‎
  • Saudi Arabia - Jeddah
  • March 2003 to December 2005

Selling heavy equipment, wheel loader, skid loader, backhoe loader...etc CASE brand‎
Achieved in 2003 1, 500, 000 SR sales‎
achieved in 2004 6, 500, 000 SR sales ‎
Achieved in 2005 7, 500, 000 SR sales‎
Succeed in opening for GCC account with very big companies‎

sales engineer at Saudi Oerlikon (zulfi welding electrods factory )
  • Saudi Arabia - Riyadh
  • October 1997 to February 2003

SALES ENGINEER , Riyadh region for Saudi Oerlikon
Saudi Oerlikon is a brand of welding material Manufactured by Zulfi Welding Electrodes Factory which is licensed from Swiss Oerlikon (ISO 9002 certified).

Education

Bachelor's degree, Mechanical Engineering
  • at B.Sc. in Mechanical Engineering
  • April 1997

Specialties & Skills

Business Development
Heavy Equipment
Production
Factory
High technology
Caterpillar
Heavy Machinery
Product management
Power System
Rental Business
Used equipment

Languages

Arabic
Expert
English
Expert
Italian
Beginner

Training and Certifications

management (Training)
Training Institute:
caterpillar university
Date Attended:
March 2015
Duration:
40 hours

Hobbies

  • basketball
  • swimming