Strategy and Implementation Consultant
Mckinsey & Co (Elixir Office)
Total years of experience :10 years, 4 Months
• Project 1: Strategy and Implementation of two government Procurement mega categories
▪ Analyzing Budget and Spend of 2 Horizontal categories across government entities
▪ Identifying key levers for savings and designing set of initiatives to procure effectively and
efficiently
▪ Engaging with related stakeholders and building proper governance for sustainability
• Proje ct 2: Accelerating Strategic Government Services to support Local Companies
▪ Analyzing the government support requests and challenges of the selected companies through a
comprehensive readiness and health check assessment
▪ Identifying and developing the asks initiation approval procession, completion and closure
required through a detailed stage gate process
▪ Designing and activating the governance of relevant government entities in providing the
necessary support and decision making
• Project 3: Activating the Executive Office (EO) for a one of the Deputyship in one of the biggest
ministries in KSA
▪ Identified key functions and service lines for a properly functioning Executive Office, while
activating processes, tools & coaching people
▪ Designed and activated client deputyship steering committee and its PMO office
▪ Designed, Activated and Operated an advisory unit to support in providing contextual input for
hot and emerging hospital care topics
▪ Designed & activated symbolic leadership actions to engage client leadership with staff and build
a change culture for improvement
• Project 4: Designing a cultural transformation and leadership development program for a ministry
Project 5:
• Delivery advisor of 2 government entities in pinpointing challenges, establishing national objectives, and designing creative mix of initiatives
• Led the technical track (tools & process design) of the private sector workshops where over 12 public entities & over 700 members from private sector participate
• Assessed 18 entities for their readiness to build their vision realization offices, created VRO Activation Plans, and supported in guidelines development
Project 6: developed the marketing & Communication plan of a national level program
• Led the analysis on the current Efforts focusing On Branches & CS Balanced Scorecard & developed
a customer-centric BSC for customer service dep., its branches, call center & key servics.
• Supported client in the topnotch private sector companies’ meetings with client for providing
recommendations & consultations on potential partnerships
• Created a brand " Pearl's Powder" about food and the culture around it, featuring restaurants' reviews in MENA, nutrition and food safety awareness posts, food processing and latest food companies' and products' global news...
• Pearl's Powder was featured on Social Media Changing Lives Conference and Be7ke Ramadan webseries, and the Gates Magazine . ...etc
• Pearl's powder offers services such as market analysis, food business development, menu and product development and social media consultancy to the Food & Beverage industry in the MENA region.
• It is particularly specialized in quality control (sensory evaluation and tasting), as well as it offers several training and workshops (sanitation, GMPs, Social media, Research)
Kaena Holding is on a mission to offer the most loved and memorable food destinations for the prestigious customers in the Kingdom of Saudi Arabia and GCC, through various outlets and stores.
Kaena aims to keep its family of food and retail brands of an esteemed and superior quality, in order to meet and exceed the expectations of food and fashion lovers for a first class eating/dining and shopping experience!
As the Senior Business Developer, I :
• Provide strategic leadership & direction to the CEO and CFO
• Identify potential new business opportunities/brands in Food & Beverage, Hospitality as well as retail (fashion) industry
• Establish objectives, develop strategies & business plans for the new franchised businesses
• Responsible for running the day to day management in marketing, PR, and real estate.
• Represent the firm at both internal and external marketing/ networking events to support the promotion of the firm's services
• Undertake detailed research on potential brands to identify business issues and potential needs/opportunities
• Undertake analysis of the market and the local competitors to identify current issues and opportunities
• Conducting Competitive Analysis of Cafes, Restaurants and Catering business every 2 months and act as a mystery shopper to the stores on a timely basis as the client needs.
• Digital media and website design & management
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to outlets.
• Communicating results and recommendations in oral and written reports forms.
• Involvement in Packaging development and photography catalog.
• Working with the Quality Assurance Manager to come up with a training program for Sensory Evaluation, HACCP and other training programs for the staff of the outlets.
• Planning communication, advertising and promotional calendar via media channels including traditional media (BTL and ABL) and the new social media tools.
• Public relations and participation in any event planning, product launching, restaurants/cafes openings when needed.
• Assisting with managing the product development process or menu development from the concept phase to the post-launch analysis phase.
• Involvement in new product /franchising concept brainstorming meetings.
• Researched clients' preferences, customer’s satisfaction, and evaluated competition.
• Generated brand names, slogans, scripts and words for advertising visuals.
• Handled all aspects of written communications with in social media department.
• Teamed up with the art director and the creative team for print, online, TV and radio ad campaigns.
• Managed the copywriting, proofreading, translating team.
• Proofreading and scrutinizing all ads, brochures, flyers, IPOs, and annual reports of clients…etc
(Clients are in different sectors: Education, Health, Banking, and Mobile/Electronics )
Online Collaborative seeks to group social media enthusiasts and experienced individuals in the digital media world to help promote proper digital citizenship through making the most of social media in the best ways possible.
• Planning “Blogging Lebanon Event” in Dec 2010 and "Social Media Changing Lives" in Dec 2011 with presented and attended by notable online activists, bloggers, and technology supporters to
show the impact of blogging and social media on education, culture, business, media, art, NGOs,
human rights, the environment and the personal lives of everyone who is using them.
• Conducted Social Media 101 Tools and Management workshop for university students.
• Taught Social media Basics in University for seniors, Continuing Education Center (Featured Article on Mashable : http://mashable.com/2012/07/20/beirut-social-media-class-a-hot-spot-for-senior-citizens/ )
• Organized with the team, Geek Fest event in Beirut (Showing the geeky fashion and music)
• Organized the Great Tea Tweetup in coordination with the British Embassy in Lebanon, part of #britweek, attended by influential Lebanese bloggers, fashion and graphic designers and
the British Ambassador to Lebanon, HMA Tom Fletcher.
• Research undergraduate tutorial class and assisted students in their laboratory work.
• Writing Institutional Review Board forms and Literature Reviews
• Statistical Analyses (SAS and Minitab) for several research
• Conducting food analysis, food development and sensory experiments.
• Designed using LimeSurvey®, alumni survey to evaluate the department and programs.
• Prepared chemicals and materials needed for both the food processing and food analysis laboratory classes.
• Administered exams and assisted Professors in grading quizzes and projects.
• Assisted the laboratory coordinator in conducting laboratory experiments with the students.
• Performed sensory experiments and wrote Literature Reviews.
•Research “Contesting the Notion of Relative Self-deprivation in Ras Beirut Neighborhood”
•Recruited, trained and organized a team of 30 field interviewers.
•Co-assisted in Focus groups and transcribing.
•Approached governmental, security and municipality for permission to work on field and enter houses.
•Emergency interference on the field, in some cases, to conduct interviews by myself.
•Responsible on data collection, coding and entry of almost 2000 individual questionnaires and 1000 household questionnaires.
Quality Control and Assurance for the production of snacks in Fantasia Chips Factory
Researching and presenting as a Food Science Summer Scholar in Dr. Karl Siebert's Lab (GENEVA - New York Agricultural Station)On sensory evaluation and leading tasting panels ( "Astringency Perception as a Function of Salivary Polyphenols and Expectorant pH,
- Food Industry visits to R&D headquarters of Pepsico, Kraft, Unilever and Hershey's.
•Graduated with Thesis defended and approved. •Thesis :" Shelf life of UHT Chocolate milk stored at different temperatures" ( Research for Mars Company, Dubai)
•Graduated with distinction & Placed on the Dean’s Honor list in the faculty of Agriculture and Food Science, American University of Beirut. • Undergraduate Fellowship: Received a scholarship Program From AUB (presidential scholarship) & CNRS , The National Council For Scientific Research ,for Ranking 3rd Place in Lebanon In the High School National Official Exams For the diploma of Life Science as well 1st in Mount Lebanon( June 2006)
•Ranking 3rd Place in Lebanon In the High School National Official Exams For the diploma of Life Science as well 1st in Mount Lebanon
