Maggy Alawar, Social Media Specialist

Maggy Alawar

Social Media Specialist

FREELANCING

Location
Lebanon
Education
High school or equivalent, Socio-economics
Experience
9 years, 10 Months

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Work Experience

Total years of experience :9 years, 10 Months

Social Media Specialist at FREELANCING
  • Lebanon - Baabda
  • My current job since January 2022

- Successfully managing social media accounts for diverse clients in different industries, collaborating closely with each to understand their unique brand voice and business goals.
- Developing and executing content calendars tailored to client needs, ensuring consistent and engaging posts across platforms such as Instagram and Facebook.
- Monitoring social media channels for each client, responding promptly to comments, messages, and inquiries.
- Conducting comprehensive consultations to align social media strategies with client objectives, resulting in increased brand visibility and engagement.
- Utilizing analytics tools to track and analyze social media performance, providing clients with detailed insights and actionable recommendations for optimization.
- Educating my clients on best practices for social media marketing, providing call sessions and resources to empower them to understand and contribute to their online presence.

Social Media Executive at Icons 360
  • United Arab Emirates - Dubai
  • October 2022 to December 2022

- Managed social media accounts for clients, including Facebook and Instagram.
- Created & implemented complete digital strategy for clients including social media optimization, account setups, content creation, content optimization, brand activation.
- Conducted market research & competitor analysis to identify market trends and capitalize on growth opportunities for clients.
- Developed and managed content calendars to ensure consistent and timely posting across all social media platforms.
- Managed social media accounts for clients, including Facebook and Instagram

Performance/ Planning Executive at UM MENAT
  • Lebanon - Beirut
  • December 2021 to December 2021

- Met with performance and planning directors every week to better understand the bigger picture in the media field - Conducted research to better understand market trends across diverse platforms Shadowed performance team members creating campaigns on different platforms including DV360, GOOGLE ADWORDS, PAID SOCIAL
- Shadowed a planning team member in setting up a media plan; along the planning lifecycle Went through all the media terminologies Went through TV research and campaign launch reports

Administrative Officer/ Personal Assistant at Royal Garden Agri
  • Lebanon - Baabda
  • August 2013 to December 2020

- Provided administrative and executive support within busy office. Managed calendar; planed client meetings; prepared reports, spreadsheets and presentations; managed records; and administer database.
- Demonstrated the ability to learn new organizational processes, workflows, policies and procedures with minimal ramp-up time.
- Identified billing errors and recovered $2, 000 in vendor over payments. Implemented tracking mechanisms to prevent future recurrences.
- Developed databases and spreadsheets that improved management and reporting accuracy.
- Coordinated inbound and outbound office mail, phone calls.
- Delegated and managed administrative and clerical personnel as needed.
- Supervised staff during managers leave.

Education

High school or equivalent, Socio-economics
  • at LebaneseSaint Severious College
  • January 2024
Bachelor's degree, Bachelors of Business Management
  • at American University Of Science & Technology
  • February 2019

Specialties & Skills

Social Communication
Marketing Strategy
Content Marketing
Social Media Marketing
Google Adwords
Microsoft tools
Digital Marketing
Digital Marketing
Content Management
Google Advertising
Social Media Management
Administration
Marketing Strategy
Social Media Advertising
Social Communication
Calendar Planning & Management
MANAGEMENT
PRESENTATIONS
BILLING
WORKFLOWS
SPREADSHEETS
ANALYTICS
SOCIAL MEDIA
SOCIAL MEDIA MARKETING
CONTENT CREATION
COLLABORATION

Languages

Arabic
Native Speaker
English
Expert
Spanish
Beginner

Training and Certifications

Digital Marketing CPD Certified (Training)
Training Institute:
Immersive Business Training Dmcc - Dubai
Date Attended:
April 2021
Duration:
52 hours
Advanced Digital Marketing Expert Certificate (Certificate)
Date Attended:
December 2023
Google Ads Display (Certificate)
Date Attended:
November 2023
Valid Until:
November 2024
Google Ads Video Certificate (Certificate)
Date Attended:
February 2023
Valid Until:
February 2024
Advanced Social Advertising Certificate - Hootsuite Academy (Certificate)
Date Attended:
November 2023
Social Media Marketing Certification - Hootsuite Academy (Certificate)
Date Attended:
November 2023

Hobbies

  • Photography
    Photography Course Certificate by Samer Halawany