Malak Al-Qasrawi

- Contributes to creation and execution of digital and social ad strategy, development and analysis.
- Leads monthly reporting on community management and ad performance.
- Implements digital audits, analyzes results, delivers initial findings and
recommends strategies.
- Executes research related to social media platform and advertising updates, and
new tools and applications.
- Audits online campaigns, identifies key findings and recommends approaches.
- Works collaboratively in a team environment with a spirit of cooperation

- Responsible for the clinic online activities / social media content such as Facebook, Instagram and or for any updates related into.
- To follow up with our corporate client.
- Study the market competition within the field of dermatology and beauty.
- Facilitate / coordinate marketing campaigns and other plans drive leads, built awareness, or educate our
markets about the services offered.
- Collaborate with graphics designer for the production of artwork such as flyers, brochures and social
media related images as per agreed marketing activities.

• Administration, planning and implementation of marketing and product growth strategies.
• Support execution of promotions, new product launches, and other marketing events.
• Participate in interdepartmental groups in the execution of goal related initiatives.
• Understand shopper & category trends to optimize forecasts & opportunities.
• Participate in customer field visits, marketing research, and professional conventions.
• Customize and refine programs and tools to grow category and market share.
• Recommend tactics to counter competitive activities.
• Classify All POSM within Sheets inventory to be monitor by him every month.
• Maintain inventory of marketing materials.
• Originate out the current material and what could be used for this year.
• Shed light on material shortages to start production.
• Identify and develop relationship with vendors & suppliers to improve printing Quality as well as the resolution.
• Work more on material design & finishing specially in RED.
• To up-date the list of suppliers.
• To create an SOP (Standard Operation Producers) for handling POSM & Premium to the sale Force.
• To enhance Materials Quality that will be used in retail.
• To support the whole trade marketing team.

• Handling the following brands: (Himalaya Herbals, Just for Men, Aram & Hammer, Cybele, Nexcare, Nestle Professional, Nestle pets care, Nestle Jordan, corex).
• Preparing reports for the same brands.
• Preparing and helping the Marketing & Development Manager in negotiating the key accounts agreements.
• Preparing the key accounts full year activity and promotions based on the outlet promotional calendar to be planned in coordination with the principal.
• Preparing the promotion performance report of all major activities to analyze the promotion and if the stated objectives have been met.
• Timely listing of new products in all key accounts.
• Ensuring the visibility at eye level in all key accounts across all product categories
• Ensuring that products are merchandised as per the planogram across the outlets.
• Closely following up with the sales team on a daily basis on outlet wise achievement to ensure that monthly targets are met.
• Working in close coordination with the pharmacy sales team so that their sales objectives are met.
• Carrying out sampling activity.
• Planning and inventory control of POS material received from the supplier and reordering the material in advance before the activity.
• Coordinating with the supplier and vendor to ensure quality & timely delivery of POS material to be produced locally.
• Working closely with the Marketing Development Manager and supplier to ensure availability of adequate stocks.
• Stock planning while keeping in to consideration the events and activities planned for the next quarter.
• Recruitment, selection and management of promoter team.
• Scheduling of promoter timetables and attendances.
• Managing the salaries of promoters to ensure accuracy and receiving on time.
• Conducting training sessions to improve the quality of promoter performance and refresh product knowledge.
• Preparing targets for sales and negotiate these targets with sales department.
• Preparing marketing price analysis, and discuss the result with marketing manager and the supplier.

• Devising and establishing a company's quality procedures, standards and specifications.
• Reviewing customer requirements and ensuring that they are met.
• Setting standards for quality as well as health and safety;
• Making sure that storage and distribution processes meet international and national standards.
• Defining quality procedures in conjunction with operating staff.
• Setting up and maintaining controls and documentation procedures.
• Monitoring performance by gathering relevant data and producing statistical reports.
• Handling complaints from our customer by discuss it with marketing director.

• Preparing daily. weekly and monthly Reports for the following suppliers:
- Novartis.
- Bayer.
- Schering.
- Delass
- Fine
- Nestle
- Sudocrem
• Contact approved vendors providing logistics services.
• Prepare comparison sheet detailing price, terms of payment and terms of delivery submit for review and approvals.
• prepare purchase order with operation director depends on average sales and target of sales.
• Ensure the deliveries are taking place in accordance to the scheduled plan.
• Manage and coordinate all activities related to the shipping or delivery of the goods with clearance department.
• Collect, control and forward all documents: delivery note, invoice and purchase order to account department for payment.