مريم الحكيم

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◦ Managed strategic marketing and brand development projects across multiple industries, focusing on growth
strategies, customer experience, and brand positioning.
• Designed innovative marketing experiences that created stronger emotional connections between brands and
their target audiences.
• Provided strategic marketing consultation and business growth solutions for brands across diverse sectors,
leveraging deep knowledge of the Saudi market and consumer behavior.
• Led the development and execution of creative campaigns across digital and traditional channels, ensuring
alignment between brand strategy, customer experience, and business goals.
• Managed creative teams, marketing projects, and cross-functional collaborations while maintaining high
standards of quality, innovation, and measurable results.
• Built long-term strategic partnerships focused on sustainable growth, mutual value creation, and long-term brand
success.
• Integrated social impact and purpose-driven marketing approaches into brand strategies to strengthen
authenticity, trust, and customer loyalty.

• Led marketing, growth, and business development strategies across a nationwide network of more than 75 branches in Saudi Arabia, supporting business expansion and market penetration.
• Developed and executed integrated marketing strategies that attracted and served more than 30, 000 customers monthly while strengthening brand visibility, customer acquisition, and retention.
• Established strategic partnerships with banks, loyalty programs, digital platforms, and service providers, contributing to a 20% increase in sales and expanding access to millions of potential customers.
• Planned and managed high-impact marketing campaigns across digital platforms, influencer marketing, outdoor advertising, street campaigns, Ramadan promotions, National Day activations, seasonal campaigns, and customer engagement initiatives.
• Developed and supervised marketing content, company profiles, social media strategies, UGC campaigns, promotional videos, and brand storytelling content to enhance customer engagement and brand awareness.
• Conducted market research, competitor analysis, and consumer behavior studies to identify growth opportunities, strengthen market positioning, and improve marketing effectiveness.
• Managed marketing teams, agencies, content creators, and external partners while collaborating closely with executive leadership, sales, finance, and operations to achieve revenue and profitability targets.
• Optimized marketing budgets, performance measurement systems, and reporting frameworks to maximize ROI, improve decision-making, and deliver measurable business results.

• Defined marketing objectives in collaboration with the sales and finance departments, and developed and
executed comprehensive promotional and advertising plans to ensure profitability.
• Designed and implemented an Affiliate Marketing system within the academy, building a clear operational
structure and training and managing marketing teams exceeding 500 affiliate marketers.
• Analyzed competitors and evaluated financial and technological factors to identify opportunities and optimize
marketing strategies.
• Created and enhanced profile and social media content, and managed websites and digital advertising accounts.
• Monitored and analyzed marketing activities, corrected deviations, prepared regular reports, and coordinated
with other departments to support the overall strategic plan.

• Planned, directed, and supervised all marketing activities, setting objectives in coordination with the sales and
finance departments to ensure profitability.
• Analyzed competitors and assessed financial and technological factors to refine marketing strategies and capture
growth opportunities.
• Created and developed creative content for the brand, including concept writing, designs, images, videos, and
social media content.
• Developed and supervised profile and social media content, and coordinated advertising campaigns across
multiple platforms.
• Established and managed strategic marketing partnerships to support brand visibility and business growth.
• Managed websites and digital accounts, and led the marketing team to ensure effective execution of marketing
plans.
• Monitored marketing performance, corrected deviations, prepared regular reports, and coordinated with various
departments to support overall business objectives.

• Planning, directing and supervising all marketing activities.
• Setting marketing objectives with the sales and finance department to ensure profit.
• Collaborations with companies and stores to provide discounts and offers to customers
• Develop and moderate content for profiles, social media, photos, designs and videos.
• Sponsored advertisements via advertising platforms and websites.
• Managing websites and electronic accounts.
• Lead the marketing team to ensure effective plan implementation and competitiveness.
• Supervising the development of the sales and customer service team to achieve effectiveness of advertisements.
• Creating the website and online store
• Monitoring marketing activities, correcting deviations and preparing reports.
• Coordination with departments to support overall goals.

• Managed overall academy operations and daily administrative activities.
• Led marketing initiatives and built a strong community presence for the academy.
• Developed innovative solutions to enhance educational methods and learning programs.
• Supervised child care and early childhood development programs, ensuring a safe and nurturing
environment.
• Managed and trained academic and administrative staff with a focus on continuous improvement.
• Implemented modern educational approaches aligned with child psychology and development
standards..