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Marouf Badran, General Manager

Marouf Badran

General Manager·Volvo Cars

Jordan

Bachelor's degree, Business Administration

Work experience

Total years of experience: 36 years, 4 months

General Manager

March 2025 - Present

Volvo Cars

Amman, Jordan

March 2025 - Present

Strategic leader with track record of driving revenue growth, operational efficiency, and market
•
expansion across diverse business environments.
• Proven ability to lead cross-functional teams, align organizational goals, and deliver
measurable performance improvements.
• Strong financial acumen with expertise in budgeting, P&L management, cost optimization, and
long-term business planning.
• Results-oriented decision-maker skilled in stakeholder management, process improvement,
and executing high-impact business strategies.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Dealer Principal

November 2024 - March 2025

Volvo Cars

Amman, Jordan

November 2024 - March 2025

• Provided strategic leadership and full P&L accountability for dealership operations, driving
revenue growth, profitability, and long-term business sustainability.
• Directed cross-functional teams across sales, marketing, finance, and service departments to
achieve performance targets, enhance customer satisfaction, and maintain operational
excellence.
• Established and executed business strategies aligned with manufacturer standards and market
opportunities, improving sales volume, market share, and brand positioning.
• Recruited, developed, and mentored senior management teams, implementing performance
management systems and fostering high-performance culture focused on accountability and
continuous improvement.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Dealer Principal "Automotive \ Multi-Brand

December 2021 - October 2024

/ BiTco

Muscat, Oman

December 2021 - October 2024

• Lead multi-brand dealership operations with full P&L accountability, driving revenue growth,
market share expansion, and sustained profitability across new and used vehicle sales,
finance & insurance, and aftersales.
• Develop and execute strategic sales and marketing plans tailored to diverse automotive
brands, maximizing performance through data-driven decision-making, inventory optimization,
and competitive positioning.
• Oversee high-performing teams across sales, service, and parts, fostering results-driven
culture focused on customer satisfaction, operational excellence, and continuous
improvement.
• Strengthen OEM and stakeholder relationships, ensuring compliance with brand standards
while identifying new business opportunities, partnerships, and revenue streams across a
multi-brand portfolio.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

General Manager

December 2019 - November 2021

HAVAL GWM\ JETOUR / AlSahl Group Holding

Casablanca, Morocco

December 2019 - November 2021

• Provide end-to-end leadership across HAVAL, GWM, and JETOUR operations, driving sales,
aftersales, marketing, and finance functions to achieve revenue growth, market share
expansion, and operational excellence.
• Develop and execute strategic business plans aligned with OEM standards, optimizing
dealership performance through data-driven sales forecasting, inventory management, and
targeted marketing initiatives.
• Lead, mentor, and performance-manage cross-functional teams, establishing KPIs, conducting
regular evaluations, and fostering high-performance culture focused on customer satisfaction
and continuous improvement.
• Ensure full compliance with manufacturer requirements and local regulations while
strengthening brand positioning through exceptional customer experience, effective complaint
resolution, and consistent delivery of premium service standards.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Brand Manager FCA Fiat Chrysler Automotive

February 2015 - November 2019

Al Mulla & Behbehani

Al Kuwait, Kuwait

February 2015 - November 2019

• Established and maintained a network of business contacts and relationships within the market to
increase market awareness, obtain market/competitor intelligence and customer preference
information.
• Managed all aspects of the showroom to ensure high standards in the layout, display, housekeeping
and product information to convey the desired image of the brand and the Company.
• Communicated sales plan and After sales plan targets to all teams and provide sufficient training
inputs, guidance and motivation to achieve targets successfully.
• Studied market trends and consumer preferences to understand and specify customer expectations
and adopt a suitable approach for brand management.
Company industry:
Automotive Dealership & Distributor

Brand Manager

May 2012 - December 2014

Mahmoudia Motors - JLR

Amman, Jordan

May 2012 - December 2014

• Developed and executed comprehensive brand strategies to strengthen market positioning,
enhance brand equity, and drive sustained business growth across competitive markets.
• Led cross-functional marketing initiatives, ensuring alignment between sales, product, and
aftersales teams to deliver consistent brand messaging and customer experience excellence.
• Analyzed market trends, consumer insights, and competitor activity to inform data-driven brand
decisions, optimize campaigns, and identify new growth opportunities.
• Managed brand performance metrics, budgets, and campaign effectiveness, continuously
refining strategies to maximize ROI and achieve commercial and awareness targets.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Senior Sales Manager

June 2006 - April 2012

Nuqul Automotive

Amman, Jordan

June 2006 - April 2012

• Led sales operations by driving revenue growth, market share expansion, and consistent
achievement of monthly and annual sales targets across assigned territories.
• Managed, coached, and developed high-performing sales teams, implementing structured
performance management systems to improve productivity and conversion rates.
• Built and maintained strong relationships with key clients and partners, ensuring long-term
account retention and high levels of customer satisfaction.
• Analyzed sales performance metrics and market trends to develop strategic action plans,
optimize sales pipelines, and improve forecasting accuracy.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Brand Manager(Audi Brand Cars)

March 2003 - May 2006

Golf Automotive Co.

Doha, Qatar

March 2003 - May 2006

Managed all aspects of the showroom to ensure high standardsin the layout, display, housekeeping and product information to
convey the desired image of the brand and the Company.
Communicated sales plan and targetsto the salesteam and provide sufficient training inputs, guidance and motivation to
achieve targetssuccessfully.
Studied market trends and consumer preferencesto understand and specify customer expectations and adopt a suitable
approach for brand management.
Contributed towards overall marketing strategy and prepared plan and approach for brand management for brand.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Sales Manager

January 1990 - February 2003

Al Futtaim Motors

Abu Dhabi, United Arab Emirates

January 1990 - February 2003

Monitored departmentalcustomersatisfaction ratings and ensure potential buyer follow-up to develop, execute and supervise
salescontrolsystem.
Directed staffing, performance evaluation and training for effective functioning ofsales and service programs.
Supported salesmen to set realistic and aggressive monthly targets and supported dealclosure and approval.
Consultedwith department headsfor advertising services and securing equipment and customer information.
Reviewed and monitored customer preference and operational records to focus automotive sales efforts.
Handled retail-related concerns and coordinate with sales people to close vehicle purchase deals.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Education

Yarmouk University

August 1989

August 1989

Bachelor's degree, Business Administration

Jordan

GPA (percentage): 84%

GPA (percentage): 84%

business professional administration

Al Yarmouk University College

July 1989

July 1989

Bachelor's degree, Accounting And Statistics

Jordan

GPA (percentage): 84%

GPA (percentage): 84%

Skills

General Management
Expert
General Management
Expert
Core Training
Expert
Core Training
Expert
Management
Expert
Management
Expert
HR Management
Expert
HR Management
Expert
Negotiation
Expert
Negotiation
Expert
oracle general ledger
Expert
oracle general ledger
Expert
teamwork
Expert
teamwork
Expert
accounts payable
Expert
accounts payable
Expert
accounts receivable
Expert
accounts receivable
Expert
office management
Expert
office management
Expert
marketing
Expert
marketing
Expert
accounting
Expert
accounting
Expert
time management
Expert
time management
Expert
team leadership
Expert
team leadership
Expert
auditing
Expert
auditing
Expert
marketing strategy
Expert
marketing strategy
Expert
market research
Expert
market research
Expert
key account management
Expert
key account management
Expert
negotiation
Expert
negotiation
Expert
order
Expert
order
Expert
marketing management
Expert
marketing management
Expert
operations management
Expert
operations management
Expert
procurement
Expert
procurement
Expert
problem solving
Expert
problem solving
Expert
operation
Expert
operation
Expert
management
Expert
management
Expert
materials
Expert
materials
Expert
marketing mix
Expert
marketing mix
Expert
chief executive officer
Expert
chief executive officer
Expert
CUSTOMER SUPPORT
Expert
CUSTOMER SUPPORT
Expert
INTERPERSONAL COMMUNICATIONS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
NETWORK ADMINISTRATION
Expert
NETWORK ADMINISTRATION
Expert
SALES
Expert
SALES
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
ORGANIZATIONAL AWARENESS
Expert
ORGANIZATIONAL AWARENESS
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
OPERATIONAL EFFICIENCY
Expert
OPERATIONAL EFFICIENCY
Expert
ORGANIZATIONAL PERFORMANCE
Expert
ORGANIZATIONAL PERFORMANCE
Expert
STRATEGIC THINKING
Expert
STRATEGIC THINKING
Expert
OPERATIONS
Expert
OPERATIONS
Expert
ALTERNATIVE DISTRIBUTION CHANNELS
Expert
ALTERNATIVE DISTRIBUTION CHANNELS
Expert
RESEARCH
Expert
RESEARCH
Expert
AUTO BODY REPAIRS
Expert
AUTO BODY REPAIRS
Expert
STRATEGIC LEADERSHIP
Expert
STRATEGIC LEADERSHIP
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Training
Dealer Principal
Audi Academy
Jun 2012

Hobbies and interests

Traveling