Marwa Abo Elhassan

• Built and executed marketing plans for local trips; managed content with team, tracked
bookings, and evaluated campaign performance.
• Designed and optimized Meta ad campaigns (65% reach-to-click, 30% booking increase,
3× ROAS).
• Handled booking follow-up and coordinated logistics & pricing for group events (10-30
pax).

• Delivered high-impact feasibility studies across sectors (industrial, F&B, healthcare,
education), ensuring actionable insights and strategic clarity.
• Supervised cross-functional teams (marketers, analysts, engineers) using Notion, Miro &
Excel to maintain timelines and quality benchmarks.
• Planned and executed B2B digital campaigns (EGP 20K-50K/month) across Meta, email &
SMS, achieving up to 5× ROAS and full-funnel conversion via CRM tools for Egypt & GCC
markets.
• Analyzed SEO and campaign performance using Meta Ads, Google Analytics, SEMrush &
SimilarWeb to refine targeting and boost results.

• Led content writing and campaign production for new collections, managing shoots with
models, photographers & warehouse team.
• Oversaw website updates, aligned marketing plans with graphic design and customer
service.
• Scaled social media brand presence (+25%) and managed EGP 30K+ ad budgets, boosting
engagement by 40% and lowering CPC by 15%.

• Wrote social media posts, blog articles (WordPress), and awareness campaign copy across
digital platforms and printed materials.
• Created and managed content calendars; published assets via CMS tools (e.g., HubSpot),
and boosted organic reach by 20%.

• Created visuals and captions for Instagram, Facebook page & group targeting first
generation Arab women in the U.S.
• Planned seasonal promotions and tracked engagement KPIs across social platforms.

• Created content and visuals for Facebook using Photoshop; managed the page and tracked
ad campaign performance.
• Improved engagement and increased booking (+10%) through branded content and
consistent presence.

• Launched one of Egypts early fashion Instagram blogs; grew page from 0 to 350K+
followers through blogger features, giveaways, and content campaigns.
• Collaborated with photographers to produce visuals for featured bloggers; published paid
content from brands like Daniel Wellington, Pixie & Bubbles.
• Built a loyal audience and sold the page after 2 years of sustained growth and brand
partnerships.