Director of Marketing and Communications
Arabesque Media
Total years of experience :32 years, 9 Months
• Design successful corporate and nonprofit marketing plans by using strategic print and digital media (especially Facebook, Twitter, and LinkedIn), Internet advertising, and web site development. Increase traffic to client websites by 20-40%.
• Manage client marketing budgets of up to $200K+, carefully planning expenditures to achieve target audience engagement for increased sales and other ROI.
• Regularly evaluate success of client marketing campaigns and present timely analytic reports to clients in order to make appropriate adjustments.
• Save clients 20-50% on the cost of graphic designers, writers, photographers, and distributors by negotiating favorable contracts with select independent contractors.
• Meet strict deadlines by ensuring that all vendor and supplier contracts are negotiated and approved ahead of schedule, as well as by continuously monitoring project progress.
• Achieve sizable results on tight budgets: raised $100K for a nonprofit in 2 months, increased a charity’s revenues 300% in one year, and made a startup publication profitable in six months.
• Plan and execute marketing campaigns for events and festivals, causing attendance to grow more than 10, 000 in a two-year period.
• Acquired and managed event sponsors, such as Qatar Airways, Turkish Airlines, Ethiad Airways, Wells Fargo, Dish Network, and Qatar Foundation International.
• Improved the online reputations of companies and nonprofits by increasing their clients’ positive ratings up to 35%.
• Created and managed a print and online tourism marketing campaign for Little Arabia, California, targeting 44M visitors to Disneyland.
• Managed and trained 25 staff, interns, and volunteers with diverse personalities and skill levels.
• Raised awareness with educational seminars and legal clinics, adding an average of 250 new supporters a month.
• Conducted fundraising campaigns to support legal cases, using methods such as charity banquets. Raised $220K.
• Built supportive network of legal professionals using in-person networking and social media tools, increasing the members database to more than 3000 in one year.
• Managed 22 staff and the content, production, and distribution of two monthly publications and two business directories. Coordinated with journalists and graphic designers.
• Received an invitation from U.S. Embassy Rome and the State Department to conduct media and business development training in four Italian cities to create new ethnic media outlets.
• Worked with large accounts, such as the U.S. Army and Dish Network, to design effective advertising strategies.
• Developed multiphase national sales strategies and analyzed target audiences.
• Created websites and social media campaigns, using digital media to increase site views.
• Increased annual sale of advertising by 400% over a period of four years.
• Expanded distribution from one state to four states.
• Increased readership base from 100, 000 to 1, 200, 000 in six years.
• Cut cost of printing and distribution by 20% per year by negotiating advantageous deals with vendors.
• Designed and created logos, brochures, posters, business portfolios, signage, web elements, media kits, stationery, and annual reports.
• Acquired 10-15 new accounts per month.
• Collaborated with the copyeditor, photographer, and design team to assure branding consistency.
• Increased revenue by completing design and print jobs in 20% less time.
• Successfully negotiated with printers to save 10%-15% on each print order.
• Ensured quality control throughout the design process and printing by vigilantly overseeing each step.
• Successfully fostered relationships with advertising agencies, public relations agencies, and promotional companies.
• Sustained Department’s network structure, maintaining efficiency and productivity.
• Managed five locations and prepared timely status reports for the Information Technology Department manager.
• Generated network and product development plans, as well as software testing.
• Prepared 55 new computers and software for Department use in a short timeframe.
Completed undergraduate studies in Business Administration majoring in Computer Information Systems. Also studied two years of engineering school in addition to computer programming.
