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Marwan Dawoud, Commercial Director

Marwan Dawoud

Commercial Director·Confidential

Saudi Arabia

Bachelor's degree, English Literature

Work experience

Total years of experience: 39 years, 9 months

Commercial Director

June 2011 - Present

Confidential

Riyadh, Saudi Arabia

June 2011 - Present

Responsible for the overall productivity & P&L of the business, covering process optimization, policies & procedures development, programs implementation, compensation design, customer services, market management, training, recruiting and selection of talents,

• Developing and forecasting the country annual business plans for regions and territories, sales & marketing initiatives by business unit; projecting expected sales volume and profit for existing and new products with performance monitoring system.
• Maintain sales volume, product mix, and selling prices by keeping current with supply and demand, changing trends, economic indicators, and competition.
• Improving service levels and customers service, maximizing new business development opportunities, and developing relationships with clients, thru professional performance management standards.
• Implements enabling technologies, including B2B/B2C and CRM to retail stores. Monitors the assigned sales organization’s compliance with required standards for maintaining CRM data, and optimize the effectiveness of the firm’s technology investments.
• Works closely with stakeholders and present quarterly and annual business reviews to ensure the appropriate objectives and priorities are enabled within the organization to achieve desired growth & profitability.

Company industry:
FMCG
Job role:
Management

Sales & Marketing Director

August 2007 - May 2011

Unified Holding (McDonalds)

Riyadh, Saudi Arabia

August 2007 - May 2011

Develop & deliver strategic plans that will improve the overall business performance, thru offering new real estate concepts of commercial & residential solutions throughout Saudi Arabia, including,

- Responsible for the organizational oversight and management of strategic, business, capital, marketing, facility and land-use planning.
- Provide initiative, leadership, direction, motivation and managerial guidance within all aspects of the Company’s activities.
- Lead the conceptualization, development and implementation of all real estate investment strategies to ensure compliance with the mission, policies and strategic objectives set by the company.
- Oversee the development and performance of new and existing strategic investment projects. Establish and maintain effective working relationships internally, externally and with existing partners.

Company industry:
Hospitality & Accomodation
Job role:
Management

Business Development Director

May 2000 - June 2007

Basamh Trading Co. (Nestle)

Jeddah, Saudi Arabia

May 2000 - June 2007

- Design & implement a strategic business development plan to achieve growth initiatives, provide process and corporate plans for sales, marketing, technology, service, quality, and logistics.
- Developing and managing the portfolio of brands to achieve budgeted sales and net profit, through market researches to identify issues, trends & opportunities to establish detailed analysis of the market.
- Analyses market segments and their requirements, including feasibility studies for future products and services, promotion activities, sales force remunerations & customer's loyalty programs.
- Improving the over-all service level through planning, directing, managing and overseeing the activities, operations, resources, and providing high level of support to the staff to achieve a competitive advantage.
- Managed & developed the key accounts through negotiation & signing partnership agreements to increase sales volume & market share by providing professional account management & optimized distribution, merchandising, visibility and pricing.

Company industry:
FMCG
Job role:
Management

Key Accounts Manager

October 1995 - April 2000

Coca-Cola Co.

Jeddah, Saudi Arabia

October 1995 - April 2000

- Oversaw retail operations with key accounts focusing on turnover strategies for stores coverage to achieve visibility, distribution, sales revenue & customer service excellence.
- Promoted partnerships with vendors, private dealers, amusement parks, and local communities to build product image.
- Develop and execute the annual business plan with focus on brand building, distribution to increase sales volume and market share.
- Establish strong relations with customers to attain a preferred supplier status. Designed & negotiated partnership agreements with vendors and presented to them frequent business reviews & plans to improve the business.
- Appointed sales agents throughout the country to expand brand recognition and elevate product reputation nation-wide.
- Developed marketing initiatives to expand and acquire business, through advertising campaigns and sales incentive program that created sales volume, increased visibility and customer loyalty.

Company industry:
FMCG
Job role:
Management

Area Manager

August 1986 - September 1995

Procter & Gamble - IAAE.

Eastern Province, Saudi Arabia

August 1986 - September 1995

- Developing and managing the overall business in the region and achieve budgeted sales and marketing initiatives inline with companies strategic plans. Building & enhancing relationships with key vendors to improve business,
- Set the regional business plan, forecasts annual, quarterly and monthly revenue streams in all segments, including redesigning sales routes to be geographic and trade channel specific which significantly improved efficiency.
- Develop & execute plans for expansion throughout the region by establishing new branches & ensured proper staffing to achieve high standards of customer service to grow business in potential remote areas.
- Provide periodical business assessments reviews & recommendations covering marketplace & staff productivity and identifying strategies for improvement to ensure efficient and stable sales, & professional account management activities.

Company industry:
FMCG
Job role:
Management

Education

Vincennes University

June 1983

June 1983

Bachelor's degree, English Literature

United States

Skills

Profit
Expert
Profit
Expert
Strategic Business
Expert
Strategic Business
Expert
Science
Expert
Science
Expert
Merchandising
Expert
Merchandising
Expert
Detailed Analysis
Expert
Detailed Analysis
Expert
Strategic Business Planning
Expert
Strategic Business Planning
Expert
Revenue & Profit Maximization
Expert
Revenue & Profit Maximization
Expert
Executive Presentations & Negotiations
Expert
Executive Presentations & Negotiations
Expert
Training, Team & Leadership development
Expert
Training, Team & Leadership development
Expert
Client Management
Expert
Client Management
Expert
Change Management
Expert
Change Management
Expert
Project Management
Expert
Project Management
Expert
B2B, B2C, CRM
Expert
B2B, B2C, CRM
Expert
Distributers Management
Expert
Distributers Management
Expert
Market Planning & Research
Expert
Market Planning & Research
Expert
Recruiting & Selection
Expert
Recruiting & Selection
Expert
Budget & Financial Projections
Expert
Budget & Financial Projections
Expert
Profit
Expert
Profit
Expert
Strategic Business
Expert
Strategic Business
Expert
Science
Expert
Science
Expert
Merchandising
Expert
Merchandising
Expert
Detailed Analysis
Expert
Detailed Analysis
Expert

Languages

English
Expert
Arabic
Expert

Memberships

American Management Association (AMA)

Active Member

April 1999

Information Resources Management Association (IRMA)

Active Member

June 2001