Marwan Fathallah El Sheikh, Business Owner-Consultancy

Marwan Fathallah El Sheikh

Business Owner-Consultancy

Al Aileh

Location
Lebanon - Beirut
Education
Diploma, Master certificate in Revenue Management
Experience
24 years, 6 Months

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Work Experience

Total years of experience :24 years, 6 Months

Business Owner-Consultancy at Al Aileh
  • Lebanon - Beirut
  • My current job since February 2017
Cluster Revenue Manager at Millennium Hotels & Resorts
  • Saudi Arabia - Medina
  • March 2016 to January 2017

Managing the Revenue management for two 5 star hotels of 713 keys.

Cluster Revenue Manager at Millennium & Copthorne Hotels
  • Iraq - Sulaymaniyah
  • January 2014 to February 2016

Joined as part of the pre-opening team, Looking after 3 properties:
*Pre-opening of Grand Millennium Hotel Sulaimani- 5 star deluxe hotel (253 keys)
*Soft Opening of Millennium Kurdistan Hotel & SPA- 5 star hotel (135 keys)
* Copthorne Baranan Hotel Sulaimani- 4 star deluxe hotel (78 keys)
*Weekly, Monthly and yearly Forecasting.
*Yield Management.
*Contracting.
*Recruiting.
*Training.
*Opera Configuration.
*OXI Mapping.
*CRS and OTA's Strategic handling.
*Planning
*Digitize Communication
*Clustering the team
*Bonding Prices.
*Statistics and presentations
* Monthly EDS report to head office
*Monthly Sales End report to head office.
*Scripting websites.
*Advanced and simplified reports
*Leading the team and expanding their potential (weekly and monthly push).
*Leading the web Market.
*Web productivity have been increased by 50% after 6 month from joining.

Revenue Manager at Hotel Le Bristol
  • Lebanon - Beirut
  • November 2009 to December 2013

• Manages online activities of the hotel to meet and exceed the budgeted room revenue.
• Proposes pricing tactics to optimize Hotel Visibility and maximize revenue (focus on using the yield rates for multiple periods and events).
• 30% increment in RevPar in one year from joining Le Bristol hotel.
• Direct web booking & GDS revenue have been tripled after 2 years from joining.
• The room revenue has been increased in one year from joining by 360% for the online distribution channels.
• Handling The Social Media Channels (Facebook, Twitter) in terms of planning, strategies and execution.
• Recommend, develop and fully implement the hotel room revenue strategy.
• Identify prospects to enhance business expansion and profitability with the endorsement of the GM
• Sourcing and contracting the Web channels, Channel management software, rooms up selling software…
• Initiated and running campaigns on Google Adwords and Microsoft Advertising AdCenter (Bing and Yahoo)
• Initiated and running campaigns on Facebook.com.
• Build the Business listing on Google places for Hotel Le Bristol
• Build the Business listing on Trip advisor for hotel Le Bristol and its restaurants.
• Google Analytics (Process: Analyze, prepare presentation and reports, call for a meeting and take actions).
• Initiate various promotions for professions, certain nationalities, events…
• Participate in SWOT analysis and business plan preparations.
• Attends ATM Dubai 2012, ITB Berlin 2012 and WTM 2011 (sign contracts, negotiate, expend our connections, explore new opportunities for hotel Le Bristol, attend seminars)
• Train the front office, sales and reservation team on using the rate codes, market segments, yield management and many other technical factors while focusing on the understanding of their concepts.
• Doing the task of duty manager two to three times per month and solving all kind of problems.

Front office manager I/O reservation department at Retaj Al Rayyan Hotel
  • Qatar
  • June 2007 to June 2009

• Handled beside the Front office team the reservation and recreation center departments.
• Pre-opening and opening team member.
• Project manager of installing Opera PMS V.4.
• Train the staff on their role profiles in both offline and online training.
• Ensure to handle all guests’ complaints with high attention in accordance with General Manager.
• Seek guests’ satisfactions by looking into details, anticipate needs and surprise.
• Very strong liaison with all operational and administrational departments to have a strong steadfast chain of communication.
• Solving departmental issues by involving the staff in identifying solutions (developing people).
• Handle all governmental issues in a professional manner with an effective timeline for each task.

Acting FOM at Le Commodore hotel
  • Lebanon - Beirut
  • January 2007 to June 2007

Leading Front office team as per the SOP of Starwood Hotels and Resorts chain.

Assistant FOM at Starwood Hotels & Resorts
  • Lebanon - Beirut
  • January 2005 to December 2006

Job description as noted and instructed by Starwood Hotels & Resorts Chain.

FO shift Leader at Starwood Hotels & Resorts
  • Lebanon - Beirut
  • December 2002 to December 2004

Job Description as noted and instructed by Starwood Hotels & Resorts Chain.

Reception agent at Starwood Hotels & Resorts
  • Lebanon - Beirut
  • October 1999 to October 2001

Job description as noted and instructed by Starwood Hotels & Resorts Chain.

Telephone Operator at Starwood Hotels & Resorts
  • Lebanon - Beirut
  • July 1998 to September 1999

Job description as noted and instructed by Starwood Hotels & Resorts Chain.

Education

Diploma, Master certificate in Revenue Management
  • at Cornell University
  • July 2014

Introduction to Hotel Revenue Management (SHA531) Overbooking Practices in Hotel Revenue Management (SHA534) Forecasting & Availability Controls (SHA532) Non-Traditional Applications of Hotel Revenue Management (SHA535) Pricing Strategy & Distribution Channels in Hotel Revenue Management (SHA533) Price & Inventory Controls (SHA541) Price Sensitivity and Pricing Decisions (SHA542) Segmentation & Price Optimization (SHA543) Displacement & negotiated Pricing (SHA544) Search Engines & Online Selling (SHA545) Understanding Financial Statements (HAME513) Using Ratio Analysis to Evaluate Financial Performance (HAME514) Marketing the Hospitality Brand through New Media: Social, Mobile & Search (SHA546) Hospitality Customer Engagement through New Media Marketing (SHA547) Mastering the Time Value of Money (HAME507) Making Capital Investment Decisions (HAME508) Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions (HAME509) Raising Capital: The Process, the Players, and Strategic Considerations (HAME510)

High school or equivalent, BS
  • at Maanieh High School
  • September 1996

Specialties & Skills

Market Pricing
Problem Solving
Customer Service
Front Office
Pre opening
Fidelio
Hotel Management
Rooms Division
Hospitality Management
Front Office
Guest Satisfaction
Pre-opening
Competitive Analysis
Budgeting
Customer Relations
Hospitality
Guest Service
Microsoft Office
Revenue Management
Customer Service
Forecasting
Hospitality Industry
Yield Management
Strategic Planning
Negotiation
Online Marketing
PowerPoint
Tourism
Pricing
Team Building
Social Media
Problem Solving
Contract Negotiation
Public Relations
Outlook
Advertising
Promotions
Coaching
E-commerce

Languages

Arabic
Expert
English
Expert
French
Intermediate