Mary Shakour

Head of Commercial - Agri-Food Division at Wadi Group - Wadi Food & Rula Farms

• Egypt - Cairo
• My current job since April 2023

Senior Commercial Manager with the sound expertise in identifying new business opportunities to build high-profit, high-growth entities with a proven track record of delivering topline and marketing/Sales KPIs. Extensive experience in all facets of project lifecycle, from initial feasibility analysis and conceptual design to documentation and implementation. Expertly poised to deliver powerful strategies, laying cornerstones for future projects and returning stagnant projects to renewed profitability. Successful in organizing and coordinating promotional activities and special events.
Profit-driven with extensive marketing and commercial knowledge, which led to remarkable achievements. Specialized in brand building and image uplifting, coupled with innovative strategies and solid experience in product development and project management. Leading change effectively and a proven ability to shift between different industries. Building intelligent teams and systems

Head of Marketing - Agrifood Division at Wadi Group - Wadi Food & Rula Farms

• Egypt - Cairo
• April 2020 to March 2023

Marketing Manager at Wadi Food - Wadi Group

• Egypt - Cairo
• September 2016 to March 2020

Brief on JOB Responsibilities
- Brand & Communication Management
- Trade Marketing Management
- Online & Website Management
 Market/Business-Trend Analysis
 Program Development & Management  Marketing Plan Development
 Trade marketing Management
 Events and Sponsorship Management  Procurement & Budget Management
 Client Relationship Management

- Pricing Strategy & Products Development
- Events & Sponsorship Management

Consumer Activation Manager at JTI

• Egypt - Cairo
• January 2016 to June 2016

• Leading the Marketing Activation Pillar, with full ownership on all Consumer activation programs that are fully aligned with the Brand Strategy at Point of Sale/Point of Consumption related to the key JTI Nakhla brands, ensuring an effective and qualitative delivery of relevant Information to Egyptian adult smokers (target SoB).
• Leading, setting-up and monitoring people and processes to effectively reach adult consumers, engaging and entertaining them through simple, true and impactful messages thus Acting as the message communication custodian for JTI.

Management of two Divisions:
➢ Leading the Retail Activation Division (Information to Consumer Team - 180 Staff Members)
➢ Leading the Horace/leisure & Special Events Division (5 Staff Members)

Oral Care & Skin Cleansing Categories Brand Manager for Sudan at Unilever Mashreq

• Sudan - Khartoum
• April 2013 to December 2015

* Preparations and executions of full year activity grid, allocation of advertising /promotions budget based on jobs-to-be-done and category strategy, media planning
* Monitoring & managing brand profitability (incl.key P&L financials), sales tracking, promotions planning, briefing & Handling agencies, media management, launching brand innovations
* Engaged in Various consumer research including consumer connects, insight activators, focus group & shopper customer research
* Acquainted to unilever tools of brand management comprising brand key, brand communication, CCP’s & ongoing regional reporting/collaboration
* Managed inter linkages within the Sub Categories teams including supply & demand planners, Factory teams, category operations, merchandising, trade category, country teams, key accounts & General trade functions
* Managing networks of launches/relaunches, code creations, activities & Promotions (including Promo ROI evaluations, POSM support, gift selections)
* Engaged in Various research means including retail audit analysis and consumer tracker/dipsticks

Customer Experience & Business Simulation Team Leader at Zain Sudan

• Sudan - Khartoum
• December 2012 to March 2013

Department Brief: CX & Business Simulation Team Leader

Customer Experience Team - responsible for leading and growing customer experience function within the Organization and delivering Customer experience components for existing and new customers, as well as identifying new business opportunities. The Customer Experience team also drives effective interaction across organizational boundaries, including product management, Operations and Engineering, Marketing, Support, and IT to deliver WOW experiences to all Customers
Business Simulation Team - responsible for all Business Simulation testing from a customer point of view for all Zain Products, Services & other systems
Fun Team (Future University Network Team-150 Students) - responsible to Increase reach and penetration within youth through events, and active participation in youth life, Build Product Awareness Among university Community, Provide Revenue Generating opportunities that will assure the FUN concept sustainability through youth targeted Sales (prepaid, voucher, Zain connect), Reducing Churn by increasing brand loyalty within the youth segment, provide the Marketing Department with Realistic Feedback and establish and nourish a highly motivated team of young experienced and professional future employees

Branding and Communication Team Leader / Acting Marketing Manager at Zain South Sudan

• South Sudan
• May 2012 to November 2012

Brief: Marketing Department:

Branding and Communication Management
VAS Services
Product and Services
Research
Sales Support
Trade Marketing Management
Marketing Department Processes and Budget Management
ADHOC Tasks

Brand and Marketing Operation Manager at MTN Sudan(Mobile Telecom Network Sudan)

• Sudan - Khartoum
• February 2005 to December 2011

Department Brief: Brand Operation Department:

Management of Marketing /Advertising Campaigns and Activations
Outdoor Management
Event and Sponsorship Management
Regional Marketing Activation Management
Promotional Material Management
Trade Marketing Management
Department Processes, Budget and Contract Management
ADHOC Tasks