Senior Digital Marketing Lead
Axiom Telecom
Total years of experience :8 years, 6 Months
• Stategised all digital & e-commerce initiatives to ensure maximum customer acquisition and revenue production
• Managed budget, promotional calendars and inbound marketing plans for all brands under Axiom: Switch, Mycandy, Givori & St3alth
• Developed & executed plans for all new product (NPIs) launches in coordination with product and GTM team
• Responsible for the development and launch of a revamped JustSwitch.com website to WooCommerce platform with integration of a third-party 3D customisation tool (Zakeke)
• Complete website content management (Shopify & WordPress) for JustSwitch.com, MycandyTech.com, Givori.com, St3alth.com & AxiomTelecom.com
• Achieved 18% increase in YOY website sales
• Implemented ‘Apple Pay’ to enhance customer website experience and ease order journey
• Formulation and execution of order processes and campaigns to build a lasting digital connection, increase reach, followers, engagement, traffic and conversions, improve lead times and SLAs
• Led content marketing across all channels (social accounts, websites, Amazon stores, A+ content, Noon and other KDR marketplaces, brand guidelines, photoshoots, PRs, sales collateral, training material, etc.)
• Provided creative ideas based on trends, insights and competitor research
• Collaborated and briefed designers, agencies and influencers to create high quality content
• Developed seo-friendly and keyword rich web content, Meta, H1, H2 tags, ad copies, captions, product descriptions, etc.
• Launched Amazon brands stores for Switch and Mycandy. Grew active listings significantly and achieved record sales within 4 months
• Prepared content for promotional emails and organised their distribution resulting in 4% increase in click-through rate and retention. Grew databases for each brand
• Reported performance of all campaigns and assessed against goals (ROI and KPIs)
• Negotiate contracts with new and existing vendors to reduce costs
• Credit card requisitions management
• Development and execution of overall digital marketing strategy
• Implemented digital marketing activities across wide range of online channels (SEO, SEM, social media, email, marketplaces, etc.)
• Managed and maintained the organisation’s website (WordPress), business WhatsApp and customer databases
• Handled the corporate WhatsApp account, generated leads through the platform, qualified the lead via call or chat and then passed them onto the relevant salesperson
• Increased digital sales, MQLs generated, brand engagement and conversions through campaign ideation, planning, implementation, measurement and optimisation
• Creation of relevant and engaging digital content for publishing onto various platforms such as social media, ad campaigns, SEO efforts, etc. to drive conversions and engagement
• Prepared persuasive email marketing strategies and content for newsletters and organised their distribution
• Provided creative ideas and inventive designs for content marketing based on research conducted on market trends, insights, brand’s target audience and competitors
• Collaborated with teams closely and briefed graphic designers to maximise user experience and customer satisfaction
• Established a KPI reporting system in which all digital channels and campaigns are analysed month on month, KPIs and ROI reported and recommendations are provided
• Supported the sales team with sales presentations, collateral and other material
• Launched a LinkedIn guide an how to leverage the platform to build network, engage in conversations and with our organisation’s content, generate leads, etc. Presented the guide to various teams within the company
• Supported with all event preparations, set up, social media coverage, etc.
• Managed and coordinated with agencies and other key stakeholders
• Assessed emerging digital tools and new technologies
• Innovative lead generation & product marketing campaigns contributed to 85% of new business revenue: increased qualified leads by 75% & marketing generated revenue by 15%
• Annual strategic marketing plans: deliver consistent cost optimisation & ROI on budget
• Digital marketing strategy & execution: search engine optimisation, pay per click, email marketing, website management and social media marketing at Group level
• Accountability for all SMM channels (LinkedIn, Facebook, YouTube and Google+): developed and reviewed engaging content to build audience, design content calendars, run advert campaigns to generate leads, build brand awareness, increase likes/followers
• Audited content to identify traffic generation opportunities to create high-impact content for the website and portal maximising user click-through rates
• Ensured all content integrates with current SEO best practices and human readability
• Continual SEO development including, conduct keyword research, revise meta data, H1, H2 tags, identify link building opportunities, website optimization, outreach campaigns
• Revamped PPC advertising, remove under-performing or costly adverts, conduct A/B tests to optimize all adverts, develop new landing pages, remedial action to close gaps
• Kept website (EHDF.com) updated with latest content through full CMS management (WordPress), conduct website tests regularly
• Reviewed emails for brevity, accuracy of information, implement all Email Marketing campaigns and track leads generated
• Provided website and SEO recommendations for Midis Group (parent group company)
• Evaluated specific Marketing tools, products and make recommendations to the management based on findings
• Generated ideas, develop content for explainer videos, blogs, etc.
• Assisted in all other Marketing initiatives (events, CSAT surveys, database build, marketing budget management, etc.)
• Marketing reporting (monthly KPIs, quarterly update, etc.)
• Manage all Marketing vendors closely
• Website CMS (upload/ review content for new website launch, website testing, upload images/ banners, etc.)
• Search engine optimisation
• Pay per click campaigns
• Social media marketing (Facebook, LinkedIn, Google+). Launched LinkedIn ad campaigns
• Email marketing campaigns
• Monthly KPI reports, quarterly marketing reports and ad-hoc reports
• Content development and review (ad copies, Meta tags, titles, descriptions, H1, H2 tags, social posts, captions, newsletters, video scripts, infographics, blogs, etc.)
• Google AdWords, analytics, search console, webmaster tools
• Credit card requisitions, invoice management, expense claims
• Database building and cleaning (obtain new contact details of prospects, clean old outdated data, etc.)
• Vendor management (coordinated with agencies, kept them updated, etc.)
• Gained pre-sales/ technical knowledge of various IT systems and applications
• Maintained client relationships (supporting/ troubleshooting)
• Developed system documentations, business and technical proposals, quotations/ BoM, presentations, datasheets, etc.
• Server OS (Windows Server 2008/2012), Virtualization, Microsoft Hyper-V, Citrix XenApp/ XenDesktop and ShareFile, Symantec Backup Exec, Microsoft Office, TeamViewer
• Conducted calls regarding price and product availability
• Completed certifications