DIGITAL MARKETING MANAGER /ONLINE SALES MANAGER/ SMM-SEO-SEM
RAM Marketing and Expert Solutions
Total years of experience :12 years, 10 Months
ONLINE SALES & MARKETING EXECUTION
• Hyper-targeting campaigns: Implement advanced audience segmentation and targeting tools to reach highly qualified leads, increasing conversion rates by 25%.
• Content optimization : Conduct a website-wide content audit and SEO optimization, resulting in 5% accumulated growth in organic traffic & uplift in keyword rankings.
• Increase Social media engagement: Launch highly targeted social media campaigns with interactive content and influencer partnerships, leading to 20% increase in follower base & boost in lead generation.
• Paid advertising optimization: Leverage data-driven insights to refine paid advertising campaigns, achieving at least 15% reduction in cost per acquisition & increase the qualified leads.
• Marketing automation mastery: Implement and streamline marketing automation tools.
E COMMERCE OPERATIONS MANAGEMENT
• eShops Enhancement : Provide AI-powered solutions & tools recommendations, leading to 25% rise in average order value and improve the customer satisfaction.
• Optimizing product pages: for both search engines and user experience is a two-pronged approach that requires balancing SEO strategies with user-centric design.
• Product Merchandising: Manage product listings, pricing strategies, and promotions to increase product visibility and sales.
• Order Fulfillment: Ensure efficient order processing, delivery, and customer service to provide a seamless post-purchase experience.
• Abandoned cart recovery magic: Craft and implement targeted email campaigns for abandoned carts, resulting at least 20% decrease in cart abandonment and 15% increase in recovered sales.
• Live chat integration: Introduce live chat functionality to provide real-time customer support and solve purchase concerns, leading to 20% reduction in bounce rate & 10% uplift in conversion rates.
• Mobile optimization focus: Enhance mobile website usability and streamline the mobile shopping experience, resulting in 25% increase in mobile traffic and 15% growth in mobile sales.
• Upselling and cross-selling mastery: Assigning a smart sales tools on effective upselling and cross-selling techniques, achieving 15% boost in average order value & increased customer lifetime value.
• Develop, maintain, and support multiple E-Commerce web applications and accompanying environments.
• Troubleshoot and fix existing software and website issues/errors as well as plan, manage, and implement future enhancements.
• Modify and customize outside/purchased software programs to integrate with internal programs so that they meet business needs
• Writing content descriptions and uploading new product images.
• Analyzing sales-related data to predict future sales and concomitant stock requirements.
• Making sure pricing is competitive across all managed marketplaces.
• Listing all-new products across various marketplaces such as Wayfair, Overstock, Walmart, Jet, Houzz, and eBay.
• Uploading bulk listings using CSV files.
• Keeping up with current inventory and making sure all items were in stock for upcoming promotions and events for marketplace partners.
• Customer Service: Helping customer service as needed with product questions and information.
• Account Management: Amazon, Wayfair, Overstock, Walmart, Jet, Houzz, eBay, Etc.
• Product Management: Pull all new products to verify colors, sizes, and quality.
• conducting research and analyzing data to identify and define audiences
• Produce, edit, alter and deliver designs on time and to specification
• overseeing and developing marketing campaigns
• Creating out-of-stock reports, inventory reports, monthly sales reports, and Buy Box reports for both Amazon and Walmart.
• Inspecting landing pages, product information, checkout options, and all other pertinent website-related systems to ensure their visual appeal, accuracy, and ease of use.
• Assisting with decisions about promotions such as discounted offers and affordable bulk packages.
• Ensuring that payment gate options and promotional tabs are configured correctly.
• Collaborating with appropriate stakeholders to ensure the rollout of website changes.
• Inspecting and uploading customers' product reviews.
• Monitoring website traffic and customer reviews to gauge responses to site updates.
• Own e-commerce revenue goals and budget.
• Designs and develops brand websites, landing pages, emails, and banner ads.
• Work with the marketing team to optimize sales and profitability of paid media, search and other partner channels and identify, develop and execute initiatives to drive brand awareness, acquisition, and positive customer sentiment.
• Work with the marketing team to optimize sales and profitability of paid media, search and other partner channels and identify, develop and execute initiatives to drive brand awareness, acquisition a positive customer sentiment.
• Conducts and participates in collaborative technology discussions, and accepts and provides constructive criticism in a professional manner.
• Assist team in the development of content and brand ideas
• Create and manage brand style guide and act as an ambassador within the company for the brand guidelines
• Contribute strategically to the long-term vision of the company’s digital work
• Design and create assets for social media platforms including static and animated graphics, headers, badges, etc.
• Maintain a solid knowledge of the competitive market and stay current on design trends.
• Produce, edit, alter and deliver designs on time and to specification
• Overseeing and developing marketing campaigns
• Conducting research and analyzing data to identify and define audiences
• Devising and presenting ideas and strategies along with promotional activities
• Compiling and distributing financial and statistical information
• Maintaining websites and looking at data analytics
• Organizing events and product exhibitions
• Updating databases and using a customer relationship management (CRM) system
• Coordinating internal marketing and an organization’s culture
Bechelor's Degree of Software Engineering
Digital Marketing Institute Certificate
