Sales & Marketing Manager
FAW IG
Total years of experience :38 years, 1 Months
FAW Industrial Group
Brake pads factory
Duties:
Set up sales & distribution Dept.
Increase brand awareness.
Increase geographical reach of the brand.
Increase customer base.
Setting up Pricing, targets, incentive, distribution methods, stock position, production plane, range, etc…
Achievements:
Increased distribution force and reach by 75%.
Increased sales by 20% in disk pads ( (passenger & light trucks), and 52% in CV
pads (Truck brake pads).
All marketing activities for all products produced by NOMP ( 17 factories with a large variety of civil products ), as well as controlling all showrooms and direct participating in Exhibitions.
Planning and budgeting for all communication activities and sales campaigns , designing of leaflets and stands.
Applying all graphic chart requirements regarding all types of visual identity.
Market studies, pricing, ordering, sales & marketing for water jet machines spare parts and garnet sand.
Sales & marketing for A-Metal products (false ceiling systems and profiling)
Monitoring and supervising Proton sales activities (w/partner).
Supervising & monitoring Furniture supply for 7 new towers in Makah.
Monitoring Ordering, sales & collection for Bosch, Skil & Karcher .
Daily management, Taxes, accounts and banks relations
Pricing, market surveys on sizes and availabilities, marketing actions, creating & designing brochures, media planning and actions, managing Tyre Service Centres, handling Car Agencies (Original Equipment)
Building up brand image in Saudi Arabia, budgeting, setting up prices, deciding on the range of tyres suitable for the market, sales force training, marketing plan and commercial policy with the new agent, EA Juffali & Bros.
Handled the Western Area of Jeddah, Mecca & Tabouk, setting up sales targets, technical recommendations to customers while achieving the set targets, market surveys, performing comparison tests, processing commercial claims, keeping records and follow up on customers orders, marketing new products.
Handled Dammam & all northern areas up to Jordanian borders, achieving sales targets, following up on orders and keeping records and data, technical recommendations to the clients.
Field training in western province
Field training in Abu Dhabi
Technical sales course, Field training
Sales calls introducing the services of the company to new customers while maintaining company’s main clients, surveys for the estimation of weight and cost of shipments, preparing prices & quotations, liaising with the different departments within the Company including the warehouse, operations, etc. to ensure completion of the job up to the best professional standards, Liaising with different airline companies and steamship liners as well as other governmental departments.
Introducing the company to a wider market through visits and sales calls, surveys to estimate weight s and costs of cargo, preparing quotations and prices, plus some market research.