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Mohamed Riyas Musthafa, National Sales Manager - FMCG

Mohamed Riyas Musthafa

National Sales Manager - FMCG·THAHEEN FOOD FACTORY CO.

Saudi Arabia

Bachelor's degree, Bachelor of Business and Administration

Work experience

Total years of experience: 22 years, 8 months

National Sales Manager - FMCG

January 2021 - Present

THAHEEN FOOD FACTORY CO.

Jeddah, Saudi Arabia

I found this job using Bayt.com

January 2021 - Present

Founded in 1997, THAHEEN Food Factory is one of the leading national factories specialized in manufacturing French fries, corn puffs and popcorn. It has modern systems and technologies to keep pace with the developments of the food markets, in addition to long experience in providing various varieties with great taste and natural and healthy flavors. The factory is the first of its kind in the manufacture and production of sanitary snacks and the factory produces more than 50 products.

Company industry:
Retail & Wholesale
Job role:
Sales

Food Service Regional Sales Manager

June 2017 - December 2021

Qoot Al-Yawm Co. Ltd.

Jeddah, Saudi Arabia

I found this job using Bayt.com

June 2017 - December 2021

Qoot Al Yawm is a biggest & leading Trading Company in Saudi, this is a part of the OZCO Group (Osama Zainy Co.) comprises a list of influential industrial, logistic & real state business.

Joined the company on 1st of June 2017, as a Food Service Regional Sales Manager & working till to date.

Key Achievements

Build & Successfully Activated the new HORECA segment (New Customer activations and segmenting the existing customers)
Positively cleared all pending payment overdoes & filtered all untrusted customers.
Expanded the HORECA service in Remote Areas & successfully bought results.
Within Short period received Kingdome wide best performer award.
Managing Experience of Chain Restaurants business, including Herfy (Tortilla) and Al Baik (Tahina).
Re-Connected the Tazaj Business with personal relation - French Fries Supplier
Saudi Airlines Catering Co. from SACC E-Bidding System we qualified to supply Fresh Eggs, as well many more items are under follow-up & it is under my responsibility.
Contributed many catering companies with personal relation & some are mention below. Tamimi Catering, Saudi Medical System, Majid Al Baqmi & NESMA Catering

Company industry:
FMCG
Job role:
Management

Western Region HORECA Sales Manager

June 2016 - June 2017

MAHMOOD SAEED BEVERAGE INDUSTRY LTD.

Jeddah, Saudi Arabia

June 2016 - June 2017

Mahmood Saeed Beverage Industry (MSBI) is one of the leading beverage manufacturers in the Middle East and the North African Region. With an extensive history in manufacturing and a solid background in beverage production, The MSC group of companies comprises a list of powerful industrial companies operating within multiple industries to serve different markets with business to business as well as business to consumer products.

Joined the company on 1st of June 2016, as a Sales & Business Development Manager - Jeddah HORECA Business till to date.

Company industry:
FMCG
Job role:
Management

Foodservice/HORECA Business Development Regional Manager

November 2003 - June 2016

AL RABIE SAUDI FOODS CO. LTD.

Jeddah, Saudi Arabia

November 2003 - June 2016

Al-Rabie is the largest juice manufacturing company in the Middle East with an aim and the strive to manufacture and provide healthy / quality products which meet the consumer’s needs and requirements to sustain its position as pioneers and provide dedicated service to customers.

Joined the company on 19th of November 2003, as a Sales Supervisor and subsequently was promoted various times and pass through many designations in this company, ending designation was HORECA Sales Manager in Jeddah (with the responsibility of western region)

Company industry:
FMCG
Job role:
Management

Education

Mahatma Gandhi Open University – Jeddah

June 2014

June 2014

Bachelor's degree, Bachelor of Business and Administration

Saudi Arabia

Al Rabie Saudi Foods Co. Ltd

November 2004

November 2004

Diploma, The Coach’s Workshop : Merchandising will Always Be.. The Name of the Game

Saudi Arabia

2nd Merchandising training at Al Rabie Saudi Food Co. Ltd. in Saudi Arabia. Coach : Mr. Dick Thornton - USA (www.coachingpoints.com) Held at : Sofitel Hotel - Jeddah Organized by : Al Rabie Saudi Food Co. Ltd. P.O.Box : 42787, Riyadh 11551- KSA - Tel : 498 28773, fax : 498 2874 e-mail : Web : www.alrabie.com

Al Rabie Saudi Foods Co. Ltd.

June 2004

June 2004

Diploma, The Coach’s Workshop : Merchandising Process

Saudi Arabia

Merchandising training at Al Rabie Saudi Food Co. Ltd. in Saudi Arabia. Subjects : Coach : Mr. Dick Thornton - USA (www.coachingpoints.com) Held at : Marriott Hotel - Riyadh Organized by : Al Rabie Saudi Food Co. Ltd. P.O.Box : 42787, Riyadh 11551- KSA - Tel : 498 28773, fax : 498 2874 e-mail : Web : www.alrabie.com •Leadership training •Merchandising training •Brain stimulation exercise •Merchandising Principles •POS Categories & Types of POS Materials •POS Designing workshop

Al Rabie Saudi Foods Co.

June 2004

June 2004

Diploma, HORECA / Sales Supervising Training

Saudi Arabia

Sales Supervision Seminar / Training at Al Rabie Saudi Food Co. Ltd. in Saudi Arabia. Held at : Al Rabie Saudi Food Co. Ltd. P.O.Box : 42787, Riyadh 11551- KSA - Tel : 498 28773, fax : 498 2874 e-mail : Web : www.alrabie.com

British Business College

January 2000

January 2000

Diploma, Web Designing

Sri Lanka

•Macromedia Flash MX •Macromedia Flash Plug-in •Macromedia Dream weaver MX •Macromedia Firework •Macromedia Cold Fusion MX Server Enterprise v6.0 •Macromedia Flash Writer for Adobe Illustrator •Cool 3D •E-commerce & Internet Technology •Advanced HTML Programming •DHTML Programming •Java Script •Ms Access + SQL •E-commerce Applications Development & OOAD •XML •ASP (Active Server Pages) With Visual inter Dev. •CORBA British Business College, Colombo – 04, Sri Lanka.

British Business College

January 2000

January 2000

Diploma, Graphic Designing

Sri Lanka

•Macromedia Freehand •Adobe Photoshop •Adobe PageMaker •Adobe InDesign Qualifications Educational •Adobe Illustrator •Quark Express •Coral Draw •Bar Code Software (Seagull Bartender) Grading : Master Diploma in Video & Audio Editing Attained At : British Business College, Colombo – 04, Sri Lanka.

British Business College

January 2000

January 2000

Diploma, Video & Audio Editing

Sri Lanka

Adobe Premiere Cool 3D 3ds Max 4 Fruity Loops At : British Business College, Colombo – 04, Sri Lanka.

Skills

Graphics

Expert

Marketing

Expert

Merchandising

Expert

Horeca

Expert

Sales

Expert

SALES AND MARKETING

Expert

MERCHANDISING

Expert

PRINTING & GRAPHIC DESIGNING

Expert

Web Designing

Intermediate

Video & Audio Editing

Intermediate

Graphics

Expert

Marketing

Expert

Merchandising

Expert

Horeca

Expert

Sales

Expert

Languages

Hindi

Beginner

Arabic

Intermediate

English

Expert

Tamil

Expert

Malayalam

Beginner

Memberships

College Cricket team

Batsman (2nd Down)

January 1996

Old Zahirian's Rugby Club - (College Club)

Win Three (In the Line)

March 1997

Training and Certifications

Certifications
Certification / diploma, Coach : Mr. Dick Thornton - USA (www.coachingpoints.com)
MERCHANDISING - AL RABIE SAUDI FOODS CO. LTD
Jan 2000 - Jan 2000
Certification / diploma ,
MERCHANDISING - AL RABIE SAUDI FOODS CO. LTD.
Aug 2000 - Aug 2000
Certification / diploma
HORECA - AL RABIE SAUDI FOODS CO. LTD.
Jan 2000 - Jan 2000

Hobbies and interests

Reading & Web Hunt.

Reading Books, various articles and news reading is my main hobbys, mostly I used to hunt new HORECA business & study about HORECA from internet and in the same time i used to up-great my knowledge from it.

Drawing Images (Artist)

Drawing Skills Awareness and Terminology Everyone enjoys drawing. The only difference is that some of us are doing it badly and in our leisure time, while others have an innate talent in this field. Drawing skills can be applied in a variety of working environments so if you are good at it you should really consider to utilize your skill for create new concepts in your carrier.