BUSINESS DEVELOPMENT MANAGER
T.CHOITHRAM & SONS
Total years of experience :23 years, 3 Months
As a Business Development Manager, based in Dubai, responsible for overall operations of the Commerce Main Wholesale Division, worth AED 300M and which manages the distribution of some of the world’s most renowned brands which are also the category leaders like Quaker Oats, Taj Mahal Saffron, Fritolay’s, Alpen, Weetabix, Post, Mother’s Recipe, Ajinomoto, Halwani, Heart Light, Capilano, Fantastic, Gits and many more.
Responsibilities as a BUSINESS DEVELOPMENT MANAGER-
• Preparing Brand wise Region wise Annual Business Plan for the Division along with the estimated GP for each brand.
• Preparing short-term and long-term Joint Business Plans for all the brands within the portfolio, in consensus with the Brand owners or representatives, in line with brand’s vision and strategy.
• Achieving Brand wise Annual Budgets with healthy Margins.
• Portfolio and Resource optimization.
• Ensuring all the brands are given due importance and focus by the team in terms of Numeric Distribution, Primary and Secondary visibility, Share of Shelf & seasonal Activations in all the regions and across all channels.
• Route Optimization through right Product-Mix, right Placement at the right Price.
Al Ain Farms is the first Dairy Farm of UAE, established in 1981 and today the Company stands out in all aspects as the most successful and prominent dairy company in the UAE, providing quality Dairy products, Juices, Fresh Chicken and Eggs. As a Business Development Manager, my prime responsibility was to strengthen the Brand in the Retail segment (Modern and Traditional Trade). I was taking care of AED 180 million business annually.
Savola is a Saudi Public Listed Company, one of the largest and most diversified conglomerates in MENACA region.
As a National Sales Manager, my prime responsibility was to manage edible Oil business in Modern Trade which was an emerging channel in Iran then, worth AED 300 million business annually.
Al Reef is one of the leading Food Stuff Trading Companies in Oman, a sister concern of Choithrams, Dubai.
As National Sales Manager, I was heading Rainbow Division’s operations in Oman, managing an independent Profit Center worth AED 180 million business annually. My prime responsibility was to manage two core brands “Rainbow” and “Omela” evaporated milk, from the world’s largest dairy cooperative society-Friesland Campina, Holland, having 82% market share in Oman.
As Sales Supervisor, I was responsible for part of Northern Emirates and I was reporting to the NE Sales Manager.
As a Territory Sales In-charge, I was taking care of overall operations of two Retail Stockists of Sharqiyah region (Sur and Al Kamil).
