Mohammed Al Kawa

DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market since 2002, delivering luxury residential, commercial and leisure properties across the region, including the UAE, KSA, Qatar, Jordan, Lebanon and the UK.

- Leading and managing a sales team of 10-12 relationship managers/senior managers to deliver solid results on monthly, quarterly and yearly bases.
- Hands-on the daily sales activities of interacting, promoting and executing deals with potential clients and business partners, through demonstrating a high level of product knowledge, market awareness and business ethics.
- Motivating and coaching the team to out-perform the set targets - also, develop and deliver tailored training sessions regularly so that the team can be equipped with up to date information and sales techniques to accrue new business.
- Analyze activity vs. productivity and perform human resources duties, such as conducting interviews, hiring new staff and transferring or dismissing staff if necessary.
- Assisting high profile investors to identify business opportunities and analyze on their behalf the possible investment options with the best ROIs.
- Recruiting new brokers/business partners and work closely with them on identifying the best business practice to maximize the sales, penetrate new markets and overall develop the business.
- Assist the organization and business partners to gain better market share by identifying, recommending and implementing improved selling and marketing strategies and the best utilization of advertising on social media and online portals.
- Representing the company at road shows and launching events as well as the stands in most of the major malls.

Zoeftig is a British company and a market-leading international manufacturer /supplier of airports furniture for more than 45 years, with major projects and installations all over the world.

- Established the regional office in Dubai early 2014, and since then been handling the international sales and operations in MENA, Africa, GCC and west & south Asia, reporting directly to the CEO, President.
- Oversee a network of more than 50 sales agents across the region and successfully secured major contracts in the past 2 years of approximately 35 million dirhams.
- Implementing international sales strategies by developing and executing field sales and business development plans that led to outperforming and signing major contracts with clients such as Dubai Airports and KKIA, also tie-up with the world leading airports contractor “TAV Construction” for their upcoming projects.
- Conducting product demonstrations and participating in several international and local trade shows across the globe \[Europe, MENA, GCC and Asia\] as well as representing the company in the international official trade missions that have drastically positioned the company exceptionally well within the region.
- Setting goals/targets to assist and monitor the local teams/agents within the various territories/countries and conducting direct meetings with customers and prospects (average travel 24-30 times a year).
- Liaising with architects, surveyors and other construction professionals as a consultant for their ongoing projects. As well as supplying various clients with the specifications required to be listed for their upcoming tenders.
- Working closely with the designing department in the head office in the UK on several customized solutions/ projects to meet the client’s special requirements.

Oasis Dreams is a well-reputed company in the field of Landscaping, Swimming Pools \[Reinforced concrete pools, prefabricated French WaterAir Pools\] and Facilities Management.

- Led the sales force of 12 sales managers and sales executives and reported directly to the owners.
- Developed and maintained a network of high level contacts within the industry.
- Worked closely with the construction site managers to monitor the progress and make sure that the projects deadline are met as per the planned timeframe.
- Successfully tied up with several contractors in preparation for their upcoming projects.
- Led the development and preparation of RFP’s, pre-qualification, and formal presentations.

Tensator is recognized as the global leader in the Queue Management Solutions. With head office in the UK and six other branches worldwide, the company has more than 50 years of international experience.

- Oversee the sales and operations in Saudi Arabia, Kuwait and partially Qatar.
- Developed a network of 15 agents and distributors within the airport and retail sectors.
- Created and implemented a solid sales and business development strategy to penetrate new sectors as well as broadened the company presence with the existing sectors.
- Delivered several consultative lectures and presentations to senior executives across the region. As well as representing the company in some of the regional exhibitions.
- Maintained a strong relationship with our partners, distributors and customers through frequent country visits and regular communication.
- Kept an eye on the market demands, new openings and the potential projects in addition to delivering up-to-date reports to the top management.

SGI established in 1957 and employing over 2500 people, with activities in the engineering & construction, real estate, healthcare, IT, furniture & fashion Retail, as well as food & beverage and hospitality industries.

- Overall management of the restaurants' chain sales and marketing functions \[2 franchised fine dinning and 1 Japanese\]
- Successfully delivered the opening of 3 large restaurants in Jumeirah including the soft and grand opening as well as being involved in the setup and concept development of the Japanese restaurant \[in-house concept\].
- Prepared and managed the annual marketing budgets and the concepts promotions to drive sales.
- Managed the advertising and PR agencies, to coordinate media cost, promotions, printing and scheduling events.
- Made contact with several hospitality chains across the region to promote the sub-franchise of the franchised restaurants in-house concepts as well as negotiating the possibilities of joint ventures.
- Kept an open communication with the malls leasing team for existing locations as well as prospective new locations.
- Represented SGIH in public functions and attended as required at opening nights, press launches, trade shows, public meetings and events.

- Used personal contacts and referrals to promote some of the projects in hand.
- Attended most of the real estate exhibitions to collect information and tie-up with developers (such as City Escape).
- Represented several vendors in negotiation with prospective buyers
- Provided consultation service to international clients and helped them to decide on the suitable method of investment.

- Oversee the sales and operations of 10 sales outlets and 24 staff across the UAE.
- Conducted daily visits to the sales outlets to monitor the sales performance and service level.
- Provided the sales team with frequent training lectures on sales techniques, customer service, and product knowledge.
- Ensured stock availability and proper merchandising all the time, as well as taking stock inventory monthly.
- Kept an eye on the slow and fast moving items in the outlets, and provided the management with reports as well as suggestions of suitable promotions to enhance the sales.
- Liaised efficiently with the malls management when required to assume the smooth operations both ways.

Home Center is the leading home retailer in the Middle East, North Africa and the Indian subcontinent. The first store was open in 1995, and since then Home Centre now is operating 100 stores and employing more than 6, 000 employees.

- Developed the concept and launched the customer care center for the first time in Home Centre.
- Oversee the center activities leading 7 agents, making sure that the customer’s needs are being satisfied.
- Developed the call center application in coordination with the IT department.
- Worked as a second line for handling customer complaints and managed to record a rate of 95% in problems solving.
- Maintained an orderly workflow in terms of work shifts, calls respond time and complaints solving timeframe.
- Recorded statistics, user rates, performance levels and provided the top managements with several types of reports

- Were promoted to supervise the department after 3 months only from joining the company due to excellent performance.
- Provided the highest standards of service by demonstrating excellent knowledge of product and customer service.
- Ensured well-merchandised items and staff available within the section at all time.
- Coordinated and always engaged with the VM team in assembling furniture, and redecorating the available space.
- Ensured own learning and development needed are identified and efficiently utilized the available resources for professional and self-development.

GMC is a leading Egyptian manufacturer, retailer and exporter of household appliances, with more than 600 employees.

- Worked closely with the vice chairman (acting as head of sales and marketing) to improve the products introduction and overall the sales and marketing development.
- Prepared the evaluation reports to highlight the sales achievements against targets as well as organized the weekly sales meetings.
- Liaised with advertising companies to launch new products and plan for promotions (TV, radio and outdoors) as well as to organize local and international exhibitions.
- Worked closely with the export department on handling the international clients and potential partners.

- Oversee a telemarketing team of 8 staff.
- Successfully delivered several promotional campaigns and organized for the launching of new product lines.
- Maintained a regular contact with key customers and the daily target of calls to be made by the telemarketing team.
- Liaised with several marketing agencies for emails and SMS campaigns.

- Worked in the activation corporate department.
- Performed day-to-day telephone calls and customer service activities.
- Updated an average of 100 customer’s profiles per day.

- Maintained a regular contact with existed customers and partners to follow up on new orders.
- Made regular visits to suppliers to check on parts and new products.
- Updated regularly the accounts department on the sales figures

- Performed day-to-day sales and customer service activities.
- Attend to customers, recording sales and orders information.
- Checked quantities of goods on display and maintained the stock availability.