Lecturer
University of Business and Technology
Total years of experience :12 years, 7 Months
• Lecturer: Taught and inspired over 250 students in marketing, marketing communication, and research, with a focus on practical application. Revamped course structure and content for research and project courses, resulting in over 125 students producing high-quality research projects.
• KPIs Coordinator: Played a pivotal role in driving the Advertisement Management Department’s performance by introducing and monitoring 4 key performance indicators aligned with the University's strategic goals. Contributed significantly to the department's accreditation by the Ministry of Higher Education as a key member of the Program Quality Committee.
• Trainer: Designed and implemented a comprehensive training program that equipped students from diverse backgrounds with the skills to effectively pitch, present, and execute advertisement campaigns.
• Trainer: Conceptualized, designed, and led interactive workshops on qualitative data analysis, enhancing participants' skills and understanding of the subject matter.
• Mentor: Supervised a master's degree student, providing academic guidance and support that contributed to the successful completion of their degree program.
• Lecturer: Delivered engaging and comprehensive business courses, facilitating a positive and enriching learning environment for students.
• Knowledge Management Consultant: Advised managers and employees on harnessing the power of knowledge management and fostering a culture of knowledge sharing within several high-profile organisations, such as Saudi Aramco, Royal Commission, and MASCO. My insights contributed to enhanced operational efficiency and team collaboration.
• Subject Matter Expert: Provided expert knowledge and strategic guidance for the Ministry of Tourism’s Project managed by TAM. My contributions played a significant role in the successful execution and positive outcomes of the project.
• Business Consultant: Assisted small companies in the Eastern Province by offering tailored business strategies and solutions, leading to improved business performance and growth.
• Strategy and Planning Lead: Set the company's strategic direction, annual plan, and targets, driving business expansion and asset growth, particularly through strategic investments in the real estate sector.
• Import and Exhibition Manager: Sourced and imported high-quality jewellery from Bahrain, Kuwait, China, and Hong Kong exhibitions, showcasing our unique collections at the Al Sharjah Jewellery Exhibition.
Thesis on Effect of Social Practice on Knowledge innovation
Thesis on Knowledge Management
Thesis on International Marketing
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