GROUP CHIEF FINANCIAL OFFICER
Nomd Holding Group
Total years of experience :25 years, 2 Months
Multiple Industries covering ICT, Contracting, and Investments. As a CFO of NOMD Holding, I advanced the corporate structure and business model to include the formation of the holding company and spin-off of several subsidiaries, Corporate Governance, IPO Readiness, while leading the group's digital transformation through ERP deployment and promoting paperless environment. By leading the Corporate Finance, Treasury function enablement and automation, I was able to establish solid relationships with the financing institutions to cater for the operation's financial requirements to guarantee sustainability and going concern.
•Developed the Corporate Strategy & EPM system`
•Manage feasibility studies, financial projections and alignment with the corporate strategies, and cash flow projections for the group's operations.
•Structure project financing models and negotiate with the banks for the best options.
•Built Corporate Governance, authority matrices, and policies & procedures.
•Sponsored the ERP implementation and its related IT optimization strategy
•Participated in the buildup of the risk register and risk mitigation strategies.
•Liaise with the shareholders to keep them aligned with their investments.
•Prospect and evaluate new investment opportunities. Develop relations with several local and international investment banks and wealth management houses.
•Led the development and implementation of VAT and WHT environment to comply with the applicable laws and regulations.
Retail & Wholesale Trading - Body Care and Cosmetics products for a network of over 200 shops in all regions of the Kingdom and UAE. In this role, I drove the company's expansion through developing business, investment, and financial strategies based on best practices, economic directions and local and regional market trends in order to increase market share and enter new markets.
•Developed group Financial and Corporate strategies and restructured its financial exposure.
•Led organizational development plans and financial restructuring
•Led the implementation of the ERP to best fit the various needs of the group companies.
•Led due diligence exercise for investments in the group. WORK EXPERIENCE
Projects, Retail & Wholesale Trading - Office Automation and Product Supplies As a group finance manager, I was instrumental in revamping project cash flow models, implementing accounting procedures, managing shareholders accounts reconciliations, managing financial reporting for the board of directors.
•Developed financial reporting packages to the board presentations
•Maintained banks relations and cash flow requirements and financing needs alignment with the CFO
•Managed consolidation of accounts and liaised with the external auditors for the issuance of the consolidated financials.
•Developed accounting procedures to comply with the laws and regulations. WORK EXPERIENCE
Operations and Maintenance contracting Co Promoted from a Chief Accountant position for one of Safari's subsidiaries to the Finance Manager of its core business in the O&M industry in less than two years. That jump exposed me to the finance management world in the O&M industry that is full of challenges with more than 10k employees and several projects in different regions of the Kingdom.
•Maintained the Cash flow and bank financing bridging requirements to fulfil the projects requirements.
•Participated in the implementation of the ERP and monitored the accounting compliance and issuance of the in-house performance.
•Liaised with the Internal and external Audit for the issuance of the audited financials. WORK EXPERIENCE 4
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ERP Systems Implementation As a Functional Consultant, I used to help in the implementation of ERP solutions with standard and customized feature sets that suit the customers' needs.
•Business cases Analysis.
•Testing of the features and functions of the systems
•End-user training
•User acceptance
Financial ERP Systems Implementation and Business Consulting I started my career with the most recognized international consulting firm. Andersen Consulting, an advisor and systems integrator in the financial industry. I participated in several governmental and private sector-related projects implementation.
•Business cases Analysis.
•Testing of the features and functions of the systems
•End-user training
•User acceptance
Bachelor's degree in accounting as major and Finance as minor. Graduated as oner of the top 10 students.
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