Mohammed E Alikhan

Reporting to COO.
•Complete brand management of Mitsubishi lineup (Attrage, Lancer, Pajero, Montero Sport, Eclipse Cross, ASX, Outlander, L200 )
•Designed campaigns, product activations, launch events, media campaigns and overall brand activities to maximize Mitsubishi brand’s SOV, enhance OaO while optimizing the SOS to reflect improved purchase funnel results and maximize leads generation towards improved sales.

•Projects:
•National product and 360 campaign launch of MY18 Mitsubishi Attrage
•Successful launch of National tactical campaign for Mitsubishi product range lineup
•Complete event execution and national media campaign launch of MY18 Mitsubishi Eclipse Cross product launch
•Redesign and launch of the national website for Mitsubishi in compliance with global guidelines
•Management and execution of participation in the 1st female targeted national Motor Show 2018
•National product launch and 360 campaign of MY2020 Mitsubishi L200
•Digital marketing strategies department development for Mitsubishi Motors Saudi Arabia
•National product launch and 360 campaign of MY2021 Mitsubishi Attrage & Space Star Models.

Reporting to General Manager and MD.

• Complete lineup management of Nissan SUV’s (Patrol, Pathfinder, X-Trail, Juke, Kicks and Y61 series)
• Ensuring model wise performance by managing competitive yet profitable pricing and through development of competitive offer campaigns.
• Reported to top management on SUV model wise status situation based on conclusive reporting of vehicles lineup displaying competitive positioning of specs, pricing, campaigns impact, industry demand, residual value and economic situation based analysis.
• Successful in managing Nissan dealers to achieve volume orders and sales targets as per the KSA BP.
• Successfully achieved vertical growth in Nissan Market Share from 3% to 8% total MS in 2 year span.

Reporting to General Manager and MD.

• Successfully developed monthly reports capturing full market automotive campaigns analyzing Nissan’s offer competitiveness vs market offers.
• Developed reports displaying automotive offers trends based on MOM and YTD performance and the impact of campaigns on TIV per segment.
• Responsible for developing the most competitive sales campaigns of 2015 and 2016 amongst the automotive players in Saudi Arabia leading to highest Market Share growth performance.

Reporting to General Manager and MD.

• Instrumental in tracking industry Transaction Price (TP) to set benchmark for Nissan vehicles competitive market placement.
• Developed and maintained TP historical data analyzing market trends and Nissan’s vehicle pricing vs competitors to benchmark and made price adjustment recommendations.
• Dealer margins management to ensure profitability based pricing is maintained and direct principal incentives contributions required to support campaigns / promotional pricing.

Reporting to Senior General Manager.

•Develop new OE business for Lexus Vehicles.
•Determine product content/features/packages/order guides for the Lexus Lineup.
•NPD & Handling Model Life Management (MLM) Plan.
•Minor Model, Full Model and Limited Editions of Passenger and SUV Cars.
•Liaison with Multi-Functional and Global DB’s.
•Successfully Increased Lexus PIO Sales by 90%.
•Visit international Specialty Automotive Trade Shows, such as SEMA Show (USA) & Automechnika (Germany) to evaluate suppliers and source the latest automotive products for Toyota & Lexus Vehicles.
•Balanced KSA needs against TMC’s engineering/manufacturing capabilities.
•Evaluate Customer Expected Price (CEP) with Spec study.
•Author Market Segment Specs for the 2014 Lexus Lineup, buyer target, engineer deliverables, vehicle lifecycle, content and pricing.
•Utilize Brand Track & Market Research feedback to monitor competition and cues for managing product portfolio.
•Establish Positioning of the Brand with related target segment/demographic & psychographic details.
•Actively support branding initiative & overall positioning.
•Carrying out Design review on current and future model grade.
•Maintain Project Schedules and timelines.

Reported to The General Manager.

•Generated 90% increase in sales through a sales incentive policy for the Toyota Camry and Aurion integrated navigation system.
•Successfully opened independent accessories fully functional boutiques within Toyota showrooms in all 5 regions of Saudi Arabia.
•Recognized for organizing comprehensive ALJ accessories promotion booth in Jeddah and Riyadh motor shows promoting demand and customer engagement.

• Projects:
o Jeddah Motor Show 2008, 2009 & 2012
o Re-design of ALJ accessories retail boutiques in ALJ showrooms Kingdom wide
o Integrated company communications and coordination digitally to the company website

Reported to CEO and supervised 40 personnel.

• Successfully oversaw multiple site installation projects of outdoor signage (Unipoles, Mupis, Megacoms, Super Signs).
• Designed an innovative bar-coded labeling system for controlling accurate inventory.
• Installed effective directive measures for accurate inventory management for the organization.
• Enabled sales teams to accurately review status of occupied vs. available inventory while monitoring bookings schedules through a comprehensive traffic system.

• Projects:
o Jeddah Raceway Drag racing arena
o King Abdulaziz International Airport - Jeddah (North & South Terminals)
o King Khalid International Airport - Riyadh
o King Fahad KSA, Bahrain Causeway

• Received Salesman of the Month award for selling the most units in a month for 3 consecutive months.